Organizational Behavior and Human Resource Management, General Psychology, Marketing, Strategy and Management
14
Scholar Citations
2
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Understanding consumer attitude and purchase intention of organic food products N Ahmad, Fahad, M Zaki, Z Alam, M Khalid Spanish Journal of Marketing-ESIC , 2025 2025 Citations: 12
Investigating the work-life balance, stress, and psychological well-being of academics in higher education M Zaki, RZ Masood, N Ahmad, MZ Nain, Z Alam, Fahad International Journal of Management in Education 19 (6), 690-715 , 2025 2025 Citations: 2
Extending the Green Marketing Mix with Green Practices in Understanding Consumers' Consumption Patterns of Green Products N Ahmad, M Zaki, Fahad International Journal of Productivity and Quality Management , 2025 2025
Modified green perceived value model in understanding consumers' purchase intentions of green food products N Ahmad, M Zaki, M Afzal, Fahad International Journal of Procurement Management , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Understanding consumer attitude and purchase intention of organic food products N Ahmad, Fahad, M Zaki, Z Alam, M Khalid Spanish Journal of Marketing-ESIC , 2025 2025 Citations: 12
Investigating the work-life balance, stress, and psychological well-being of academics in higher education M Zaki, RZ Masood, N Ahmad, MZ Nain, Z Alam, Fahad International Journal of Management in Education 19 (6), 690-715 , 2025 2025 Citations: 2
Extending the Green Marketing Mix with Green Practices in Understanding Consumers' Consumption Patterns of Green Products N Ahmad, M Zaki, Fahad International Journal of Productivity and Quality Management , 2025 2025
Modified green perceived value model in understanding consumers' purchase intentions of green food products N Ahmad, M Zaki, M Afzal, Fahad International Journal of Procurement Management , 2025 2025
