Mircea Fuciu

@ulbsibiu.ro

Department of Management, Marketing and Business Administration
Lucian Blaga University of Sibiu

Mircea Fuciu


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https://researchid.co/mir1981cea

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management
7

Scopus Publications

558

Scholar Citations

12

Scholar h-index

15

Scholar i10-index

Scopus Publications

  • Social Media and Human Resources Management. An Overview from a Bibliometric Perspective
    Mircea Fuciu, Anca Șerban Sims, Carolina Tîmbalari
    Studies in Business and Economics, 2025
    The fast-paced expansion of social media has reshaped how human resources management (HRM) functions in everyday organizational life. It has changed the way companies attract and recruit talent, interact with employees, support performance, and communicate across the organization. This paper presents a clear and accessible overview of academic research that explores the connection between social media and HRM, drawing on a bibliometric analysis of 1,927 articles published between 2016 and 2025 in the Web of Science–Clarivate database. By using bibliometric mapping tools, including citation, co-citation, and keyword co-occurrence analyses, the study follows the key topics in the literature and shows how this area of research has evolved over the past ten years. The findings indicate that recruitment remains the most widely studied application of social media in HRM, while interest is steadily growing in areas such as employee performance, human capital development, and the broader organizational impact of digital platforms. The analysis also highlights the strongly interdisciplinary nature of this field, combining insights from management, social sciences, and computer and information systems research. While many studies emphasize the strategic benefits of social media for strengthening HRM practices, they also raise important concerns related to productivity, ethics, and digital governance. Overall, the study confirms the growing role of social media in modern HRM and outlines meaningful directions for future research in this dynamic and constantly evolving area.
  • Internal Communication in Organisations - A Study on Companies of the Sibiu City Area
    Mircea Fuciu, Anca Sims Șerban
    Studies in Business and Economics, 2024
    Having and developing internal communication strategies and procedures has become a mandatory activity in all modern companies, no matter the size. But more than that, the need of employees to consider themselves involved in the communication process and the internal feedback given to the management is considered a must for the development of a positive workplace culture. The current paper aims to understand the perception of employees regarding the internal communication process of their companies. This article presents, form a literature review perspective the concept and importance of internal communication, as well as from a practical point of view the results of a questionnaire based research (part of a larger research) of how the communication process works inside their companies and what their perceptions are about internal communication. Using mostly a Likert scale assessment method of multiple items we found that the respondents have a positive perception on the internal communication process undertaken in their companies, but with certain limitations.
  • How the Marketing Thought Evolved - A Brief Analysis of Marketing Literature
    Mircea Fuciu
    Studies in Business and Economics, 2023
    The fast-paced development and evolution of the marketing concept in the last decade has generated the need to delve into the past to understand the future. Therefore, the current paper aims to bring forth a better understanding of the evolution of the concept of marketing thought, while doing a bibliometric analysis on the papers that mention the term “marketing thought” in their title and / or abstract. The findings of the literature review as well as the results of the analysis are representing a starting point in the process of continuing the research undertaken by authors in the 20th century and, thus providing a starting point in the development of new marketing theories on the evolution of the marketing thought in a time governed by the internet, social media, artificial intelligence, or online consumer behaviour.
  • Social Media Profiling for the Development of Online Marketing Strategies
    Mircea Fuciu
    Studies in Business and Economics, 2022
    Social media has become an almost permanent presence in our lives and in the business world. In the last two decades the marketing activity has changed greatly due to the development, of social interaction platforms such as Facebook, Instagram, Twitter, or TikTok. The usage of social media marketing has created new challenges for the marketing specialists which needed to adapt and adjust their strategies to meet the direction but the business environment is going. Among the challenges that the marketing world is facing when using social media is that of profiling the consumers (current and potential) in order to achieve a successful marketing strategy and therefore lead to higher financial gains. The current paper aims to bring forward the importance of social media profiling in the marketing activity while underlining some important theoretical aspects about social media and profiling and at the same time presenting the results over short secondary data analysis that shows some general profiles for Instagram and TikTok user, with a direct link to the evolution of the revenues generated by the advertising done on the two mentioned social media platforms.
  • New Marketing Tendencies in the Romanian Wine Industry
    Fuciu Mircea
    Studies in Business and Economics, 2020
    In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile of the Romanian wine consumer, as a result of a survey developed by wine industry organisation. The paper shows some new trends of the wine industry, underlined by the specialists, as well as technologies and methods of marketing interaction with the consumers used by the Romanian producers of this product.
  • Modelling the influences of online social networks on consumers’ buying behaviour
    CETINA IULIANA, DUMITRESCU LUIGI, FUCIU MIRCEA, ORZAN GHEORGHE, STOICESCU CRISTINA
    Economic Computation and Economic Cybernetics Studies and Research, 2018
    The emergence of the online social networks (OSN) has created for companies and marketing specialists a brand new method of reaching and communicating with their target groups. This paper aims to present the results of a quantitative marketing research (part of a larger qualitative and quantitative marketing research) which was designed in order to identify if and how the online social networks influence the consumers’ buying behaviour. We presented a short literature review regarding the concepts of online social networks, consumer behaviour, economic and marketing models as well as several marketing models linked to the usage of information technology by the consumers. The second part of our paper presents the research methodology, the proposed conceptual model of online social networks influences on the purchasing behaviour and the validation process. We have shown, following the statistical analysis, that the online social networks influence in certain aspects the buying behaviour of the consumers. We concluded by underlining certain theoretical and managerial implications, as well as by drawing some conclusions and pointing out several research limits.
  • Sustainability and corporate social responsibility (CSR): Essential topics for business education
    Hortensia Gorski, Mircea Fuciu, Luigi Dumitrescu
    Balkan Region Conference on Engineering and Business Education, 2017
    The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion needed to take place in order to understand that universities should make important steps not only for reorienting curriculum, developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in their educational programs.

RECENT SCHOLAR PUBLICATIONS

  • A jump through time. Practical implications and limitations on the evolution of the marketing concept – from 1.0 to 6.0
    M Fuciu, A Serban (Sims)
    Expert Journal of Marketing 13 (2), 78-84 , 2025
    2025
  • Social Media and Human Resources Management. An Overview from a Bibliometric Perspective
    F Mircea, AȘ Sims, T Carolina
    Studies in Business and Economics 20 (3), 172-186 , 2025
    2025
  • SOME CONSIDERATIONS ABOUT THE CHANGE IN CONSUMER BEHAVIOUR OF THE LAST DECADE.
    M Fuciu
    Revista Economică 76 (3) , 2024
    2024
    Citations: 1
  • Internal Communication in Organisations-A Study on Companies of the Sibiu City Area
    M Fuciu, AS Șerban
    Studies in Business and Economics 19 (3), 104-114 , 2024
    2024
    Citations: 5
  • Stiluri de leadership în sistemul de ordine publică. Studiu de caz pe sistemul de aplicare a legii din România
    CD David, M Fuciu
    Conferință națională bienală - Siguranța publică, o prioritate … , 2023
    2023
  • Digitalizarea mediului de afaceri – avantaje și riscuri pentru marketingul internațional
    M Fuciu, CD David
    Conferință națională bienală - Siguranța publică, o prioritate … , 2023
    2023
  • EMPLOYEES’SATISFACTION-THE KEY TO A SUCCESFUL INTERNAL MARKETING STRATEGY
    F Mircea
    Revista Economica 75 (3), 42 , 2023
    2023
  • How the Marketing Thought Evolved–A Brief Analysis of Marketing Literature
    M Fuciu
    Studies in Business and Economics 18 (3), 136-144 , 2023
    2023
    Citations: 5
  • The effect of abusive supervision on employee silence with the mediation role of emotional exhaustion and moderate leader-member exchange
    MF Ahmad Rizki Sridadi, Rifki Tri Cahyo Admojo, Muhammad Fikri Himmawan
    BISMA (Bisnis dan Manajemen) 15 (1 (2022)), 78-95 , 2022
    2022
    Citations: 4
  • INTERNAL MARKETING AND HUMAN RESOURCES MANAGEMENT–A SIMPLE RELATIONSHIP OR AN IN-DEPTH SYNERGIC EFFECT?
    F Mircea, Ș Anca
    Revista Economica 74 (4), 18 , 2022
    2022
    Citations: 5
  • Social media profiling for the development of online marketing strategies
    M Fuciu
    Studies in Business and Economics 17 (3), 80-89 , 2022
    2022
    Citations: 20
  • CHANGES IN THE BUYING BEHAVIOUR OF THE COMPANIES WITHIN THE CONTEXT OF THE DIGITAL ENVIRONMENT
    M Fuciu, A Dragomir
    Scientific Bulletin of the Nicolae Balcescu Land Forces Academy 26 (2 (52 … , 2021
    2021
    Citations: 3
  • The consumer profile across the generations from the marketing perspective
    M Fuciu
    Revista economica 73 (4), 18-27 , 2021
    2021
    Citations: 6
  • Utilizarea instrumentelor financiare ale Uniunii Europene pentru creşterea rezilienței în contextul actualelor provocări
    H Gorski, DE Ranf, F Mircea
    Managementul sustenabilității și sustenabilitatea managerială între … , 2021
    2021
  • Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity
    M Fuciu
    Land Forces Academy Review 25 (4), 347-355 , 2020
    2020
    Citations: 10
  • New Marketing Tendencies in the Romanian Wine Industry
    M Fuciu
    Studies in Business and Economics 15 (1), 31-39 , 2020
    2020
    Citations: 6
  • CHANGES IN THE ORGANIZATION'S MARKETING ACTIVITY IN LIGHT OF THE SARS-COV-2 PANDEMIC.
    M Fuciu
    Revista Economică 72 (2) , 2020
    2020
    Citations: 23
  • Effects of the online on the exogenous influence factors of consumer behaviour
    F Mircea
    Revista Economica 72 (4), 35 , 2020
    2020
    Citations: 1
  • The rise of Instagram–evolution, statistics, advantages and disadvantages
    M Fuciu
    Revista Economică 71 (4), 51-63 , 2019
    2019
    Citations: 28
  • THE RISE OF INSTAGRAM–EVOLUTION, STATISTICS, ADVANTAGES AND DISATVANTAGES
    F Mircea
    Revista Economica 71 (4), 53 , 2019
    2019
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • FROM MARKETING 1.0 TO MARKETING 4.0–THE EVOLUTION OF THE MARKETING CONCEPT IN THE CONTEXT OF THE 21 ST CENTURY
    M FUCIU, L DUMITRESCU
    ISSN 1843-682X 24 (2), 43 , 2018
    2018
    Citations: 181
  • Research on Corporate Social Responsibility in the Development Region Centre in Romania
    H Gorski, M Fuciu, N Croitor
    Procedia Economics and Finance 16, 224-233 , 2014
    2014
    Citations: 33
  • Understanding The Online Consumer Behaviour And The Usage Of The Internet As A Business Environment - A Marketing Research
    OG Dumitrescu Luigi, Fuciu Mircea
    Revista Economica 67 (3), 63-79 , 2015
    2015
    Citations: 29
  • The rise of Instagram–evolution, statistics, advantages and disadvantages
    M Fuciu
    Revista Economică 71 (4), 51-63 , 2019
    2019
    Citations: 28
  • Marketing research regarding the usage of online social networking sites by high school students
    M Fuciu, H Gorski
    Procedia Economics and Finance 6, 482-490 , 2013
    2013
    Citations: 27
  • CHANGES IN THE ORGANIZATION'S MARKETING ACTIVITY IN LIGHT OF THE SARS-COV-2 PANDEMIC.
    M Fuciu
    Revista Economică 72 (2) , 2020
    2020
    Citations: 23
  • Social media profiling for the development of online marketing strategies
    M Fuciu
    Studies in Business and Economics 17 (3), 80-89 , 2022
    2022
    Citations: 20
  • Balance Scorecard-A New Tool for Strategic Management
    L Dumitrescu, M Fuciu
    Scientific Bulletin-Nicolae Balcescu Land Forces Academy 14 (2), 37 , 2009
    2009
    Citations: 16
  • Sustainability and corporate social responsibility (CSR): Essential topics for business education
    H Gorski, M Fuciu, L Dumitrescu
    Balkan Region Conference on Engineering and Business Education 3 (1), 413-421 , 2018
    2018
    Citations: 15
  • MODELLING THE INFLUENCES OF ONLINE SOCIAL NETWORKS ON CONSUMERS' BUYING BEHAVIOUR
    GO Iuliana Cetina, Luigi Dumitrescu, Mircea Fuciu
    Economic Computation and Economic Cybernetics Studies and Research 52 (2), 5-20 , 2018
    2018
    Citations: 12
  • Consumer Behaviour In The Tourist Segmentation Process–A Marketing Research
    L DUMITRESCU, M FUCIU
    Studies in Business and Economics 10 (1), 66-76 , 2015
    2015
    Citations: 12
  • THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING.
    L Dumitrescu, M Fuciu
    Management & Marketing Journal 8 (1) , 2010
    2010
    Citations: 12
  • On internal marketing–concept, models, advantages and disadvantages
    M Fuciu, L Dumitrescu
    Revista Economică 70 (5), 53-64 , 2018
    2018
    Citations: 11
  • Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity
    M Fuciu
    Land Forces Academy Review 25 (4), 347-355 , 2020
    2020
    Citations: 10
  • Implementing new marketing strategies in the context of the online environment–advantages, disadvantages, statistics and trends
    D Luigi-Nicolae, G Hortensia
    Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя … , 2018
    2018
    Citations: 10
  • CORPORATE SOCIAL RESPONSIBILITY AND MARKETING COMMUNICATION.
    H Gorski, M Fuciu, L Dumitrescu
    Revista Economică 68 (2) , 2016
    2016
    Citations: 9
  • USING ONLINE SOCIAL NETWORKING SITES FOR DOING BUSINESS-A MARKETING RESEARCH
    M Fuciu, L Dumitrescu
    Annales Universitatis Apulensis Series Oeconomica 2 (16) , 2014
    2014
    Citations: 9
  • Customer Relationship Management-A new method of targeting the 21st century consumers
    L Dumitrescu, M Fuciu
    Annals of the University of Petroşani 9 (3), 255-260 , 2009
    2009
    Citations: 9
  • Online social networks–a comparative analysis for the marketing world
    M Fuciu, H Gorski
    REVISTA ECONOMICĂ , 2012
    2012
    Citations: 7
  • The consumer profile across the generations from the marketing perspective
    M Fuciu
    Revista economica 73 (4), 18-27 , 2021
    2021
    Citations: 6