Monica Mendes Ferreira
@home.iscte-iul.pt
Marketing Assistant Professor
Mónica Mendes Ferreira
33
Scholar Citations
3
Scholar h-index
2
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
- THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
MM Ferreira, J Lopes
Global Fashion Management Conference, 381-381 2024 - Tourist-virtual assistant communication: the power of attachment and authenticity
M Ferreira, SMC Loureiro, M Ashfaq, H Pereira
Anatolia 34 (4), 566-578 2023 - Human branding: from attachment strength to loyalty
SMC Loureiro, EM Sarmento, F Vinagre, M Ferreira
Journal of Marketing Communications, 1-22 2023 - A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance.
MM Ferreira, S Loureiro, RG Bilro
2023 - How artificial intelligence tools influence customer experience and avoidance of similarity
SMC Loureiro, MM Ferreira, RG Bilro, L Marques
2023 Global Marketing Conference at Seoul: Marketing and management 2023 - You are only mine! Engage with voice assistant while find destinations and accommodations
M Mendes Ferreira, SM Correia, H Pereira
Journal of Promotion Management 28 (2), 189-204 2022 - Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities
M Ferreira, SMC Loureiro, H Pereira
Augmented Reality and Virtual Reality: New Trends in Immersive Technology 2021 - Embedding virtual reality and artificial intelligence in integrated marketing communications
M Ferreira, FPF Fino
Managerial challenges and social impacts of virtual and augmented reality, 13-43 2020 - Communication Tools in the Customer's Journey: Application to the Tourism Sector
MM Ferreira, SMC Loureiro, HG Pereira
Exploring the Power of Electronic Word-of-Mouth in the Services Industry 2020 - The role of virtual reality and artificial intelligence in marketing relationship communications
MM Ferreira, SMC Loureiro, H Pereira
The role of virtual reality and artificial intelligence in marketing 2020 - Communication Tools in the Customer’s Journey
MM Ferreira, SMC Loureiro, HG Pereira
2020
MOST CITED SCHOLAR PUBLICATIONS
- You are only mine! Engage with voice assistant while find destinations and accommodations
M Mendes Ferreira, SM Correia, H Pereira
Journal of Promotion Management 28 (2), 189-204 2022
Citations: 14 - Tourist-virtual assistant communication: the power of attachment and authenticity
M Ferreira, SMC Loureiro, M Ashfaq, H Pereira
Anatolia 34 (4), 566-578 2023
Citations: 11 - Communication Tools in the Customer's Journey: Application to the Tourism Sector
MM Ferreira, SMC Loureiro, HG Pereira
Exploring the Power of Electronic Word-of-Mouth in the Services Industry 2020
Citations: 5 - Human branding: from attachment strength to loyalty
SMC Loureiro, EM Sarmento, F Vinagre, M Ferreira
Journal of Marketing Communications, 1-22 2023
Citations: 2 - Embedding virtual reality and artificial intelligence in integrated marketing communications
M Ferreira, FPF Fino
Managerial challenges and social impacts of virtual and augmented reality, 13-43 2020
Citations: 2 - Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities
M Ferreira, SMC Loureiro, H Pereira
Augmented Reality and Virtual Reality: New Trends in Immersive Technology 2021
Citations: 1