Organizational Behavior and Human Resource Management, Strategy and Management
6
Scopus Publications
Scopus Publications
Digital seduction: When personalized marketing blurs into personal manipulation—A consumer behavior analysis A. Poornima, Sowmiya M, Jenifer Arokia Selvi A Journal of Information Technology Teaching Cases, 2025 This teaching case portrays the predatory exploitation of the psychological weaknesses in the digital marketing process in three jaw-dropping stories in the swirling half-trillion-dollar digital economy in India, in the age of algorithms that predict our desires even before we know we have them. The case follows the lives of Priya, a marketing professionals whose shopping frequency had risen to thrice a week and whose satisfaction had declined to 40-percent; and Rajesh, another data engineer whose study became his control system; and Anita, a social media influencer whose expenditure had tripled to 18,000 a month with no concept that she was a manipulator of her 400 followers. These narratives expose the vulnerability algorithm—exploiting time, emotional, social, cognitive, and financial insecurity and faking scarcity, artificial social proving, gamified decision-making, and mood-controlled advertising in the given scenario of 700 million internet users, frictionless UPI payments, and inbuilt social commerce. The case provides a challenge to the simple economic idea of consumer rationality, illustrating how platforms construct preferences rather than fulfilling them. It teaches the relationships between consumer psychology, behavioral economics, information technology, and business ethics to enable students to attain the principles of decoding the processes of manipulation and develop essential digital literacy. Students argue about burning issues, by means of discussion questions that are well designed: Where does the persuasion and manipulation begin and end? So what then shall we do in order to preserve human agency in the algorithmic worlds? The ultimate awakenings of the protagonists by means of digital detox, reverse-engineering of algorithms, and moral reckoning give hope and contribute timely information to IT, marketing, and ethics courses as future leaders redefine the boundary between profitable persuasion and unethical exploitation.
Employee adoption of digital technologies: role of employee competence and readiness S. Vijayarani, M. Sowmiya, M. Harish, B. Premkumar International Journal of Business and Systems Research, 2025 Employee digital technology readiness, competence, perceived work meaningfulness, and active personality are examined in the context of organisational digital transformation. The goal is to understand how these factors combine to improve digital employee performance and adaptability. Based on employee digital technology readiness and competence literature, the study provides a conceptual framework that examines how digital readiness affects employee competence and work meaningfulness, modulated by active personality qualities. Following Moreno, this study surveyed work-place digital technology users online. Qualtrics used independent expert opinions to build and distribute the survey for clarity and readability. Literature-based instrument data was analysed using SPSS and structural equation modelling. SEM revealed correlations and mediation effects between latent variables, exposing employee preparedness, competence, and job results. Data structural route analysis reveals several critical conclusions. First, digital technology preparedness boosts employee skills and job satisfaction. This shows that tech-savvy workers are more engaged and skilled. Second, proactive employees are more likely to adopt technology and find significance in their work, as their active personalities strengthened the relationship between digital preparedness and employment meaningfulness. Meaningful employment improves employee competence, showing engaged workers learn and perform well.
Development of Hybrid Genetic Algorithm for Automated Task Planning in Multi-Satellite System D. Anto Pravin Singh, S. Vijayarani, Harish. M, Sowmiya. M, Loganatha Prasanna. S, Prakash K 1st International Conference on Advances in Computer Science Electrical Electronics and Communication Technologies Ce2ct 2025, 2025 In order to meet the various demands within the satellite broadband industry and to make better use of the available spectrum, communications satellites are becoming more versatile and capable. Mobile robots are frequently located using the Global Navigation Satellite System (GNSS) in an accurate and consistent manner. More monitored satellites can be utilising for multi-GNSS location calculations as GNSS continues to develop and modernise, which can increase positioning accuracy and performance. An enhanced genetic approach for satellite selection was suggested in this work. By arranging the MF (maturity factor) to lead the hybrid and mutation operators, the search execution is ensured while decreasing needless hybrid and mutation activities, therefore shrinking search time. Under continuous epochs, the satellite selection outcomes for subsequent epochs have been enhanced by employing the prior epoch optimal individual inheritance approach. The findings from the experiments validate the efficacy of the proposed strategy.
The Impact of Green Human Resource Management on Sustainable Performance in the Indian IT Sector: Exploring the Mediating Role of Green Human Capital Sowmiya M Pakistan Journal of Life and Social Sciences, 2024 This research investigates the effect of GHRM (green human resource management) on SPF in the Indian IT industry.Through the lens of constructs such as green training and development (GTD), employee green engagement (GEN), green leadership (GLD), corporate social responsibility (CSR), and risk management in green innovation (RGI), the work studies how such practices affect SPF both directly and indirectly through the mediating function of green human capital (GHC).Our data were gathered from 516 professional of the top 10 Indian IT companies, and SEM was then used to measure the correlation between the constructs.They show that GHRM (in particular GTD, GEN and CSR) has beneficial effects on SPF and that GHC is a major mediator.GLD did directly affect SPF, but RGI did not directly affect SPF, suggesting that sector-level variation in GHRM practices effectiveness.This research will also add to the literature because we have documented the unique role of GHRM in IT sustainability.Managerial implications include green training, engagement and CSR as keys to sustainability, and future research could explore the effects of GHRM on other services.Cons: cross-sectional and industry-specific design.
Work life balance among women nurses International Journal of Advanced Science and Technology, 2020
Workplace spirituality and spiritual leadership -it’s impact on organisational growth Journal of Advanced Research in Dynamical and Control Systems, 2019
RECENT SCHOLAR PUBLICATIONS
AN IMPACT OF FULL RANGE LEDAERSHIP MODEL ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR M Sowmiya, B Aiswarya
MOST CITED SCHOLAR PUBLICATIONS
AN IMPACT OF FULL RANGE LEDAERSHIP MODEL ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR M Sowmiya, B Aiswarya
