EXPLORING THE LANDSCAPE OF ENTERTAINMENT ON NETFLIX FOR YOUNG CONSUMERS: CELEBRATING SURREALISM IN CHILDREN’S CONTENT THROUGH ADOPTION OF HYBRID-MODES OF FILMMAKING Journal of Content Community and Communication, 2024 Young children now have access and exposure to hybrid mode programming, which is essentially a combination of live-action and multiple animation styles, on platforms such as Netflix. This paper attempts to position the hybrid modes of filmmaking for children‘s content as best suited for exploring the surreal dimension. By conducting analysis of various episodes of children‘s programmes which employ hybrid film-making modes, the paper establishes surrealism as children‘s natural way of interpreting the world. It helps that media as a product has the potential to look at children as active consumers as compared to other goods and services, since the act of consuming the product (content) is long drawn and engaging. This provides opportunities of playful interventions to, and for, the young consumers. This is the premise of this exploration, from which emerge three dimensions of socio-cultural implications for the young audiences. These dimensions are children‟s dominant identities in terms of their agency & intelligence while engaging with hybrid content, children‟s re-appropriation of the media itself and its meaning, and children‟s positioning of the self via real-life actors in hybrid mode content. The availability and consumption of such content styles acknowledge children as intelligent audiences, who are capable of appreciating the shift in modes within a single episode. While the integration of multiple content modes in one episode may be expected to cause disillusionment to its young audience, the cases in this paper establish otherwise. The exposure to the surreal dimension via hybridity of modes emerges as critical in acknowledging the interpretive abilities of the children.
Rise of Indian Regional Content on Video Streaming Platforms: A Study of Audience Consumption and Perception of Indian Regional Content on OTT Platforms Sanman Golwalkar, Mudita Mishra Aip Conference Proceedings, 2023 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter Facebook Reddit LinkedIn Tools Icon Tools Reprints and Permissions Cite Icon Cite Search Site Citation Sanman Golwalkar, Mudita Mishra; Rise of Indian regional content on video streaming platforms: A study of audience consumption and perception of Indian regional content on OTT platforms. AIP Conference Proceedings 30 January 2023; 2523 (1): 020107. https://doi.org/10.1063/5.0110019 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAIP Publishing PortfolioAIP Conference Proceedings Search Advanced Search |Citation Search
The Growth of Audio Podcasts as an Emergent Form of Streaming Content Category for Indian Audiences Rachna, Mudita Mishra Aip Conference Proceedings, 2023 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter Facebook Reddit LinkedIn Tools Icon Tools Reprints and Permissions Cite Icon Cite Search Site Citation Rachna, Mudita Mishra; The growth of audio podcasts as an emergent form of streaming content category for Indian audiences. AIP Conference Proceedings 30 January 2023; 2523 (1): 020109. https://doi.org/10.1063/5.0110024 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAIP Publishing PortfolioAIP Conference Proceedings Search Advanced Search |Citation Search
Deconstructing the Perception of ‘The Elite Class Filmmaker’: A Critical Analysis of Mainstream Film Reviews of Zoya Akhtar’s Cinema Refocus the Films of Zoya Akhtar, 2022
