Nguyen Tran Le Na

@tdtu.edu.vn

Faculty of Business Administration
Ton Duc Thang University

Nguyen Tran Le Na


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https://researchid.co/nguyentranlena

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting
56

Scholar Citations

1

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • How streamer attributes shape buying behaviors through emotional trust and viewer engagement
    MTT Linh, NTL Na, PT Thanh, PV Thinh
    Spanish Journal of Marketing-ESIC, 1-23 , 2026
    2026
  • A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
    N Tran Le Na, NN Hien
    Cogent Business & Management 8 (1), 1899468 , 2021
    2021
    Citations: 56

MOST CITED SCHOLAR PUBLICATIONS

  • A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
    N Tran Le Na, NN Hien
    Cogent Business & Management 8 (1), 1899468 , 2021
    2021
    Citations: 56
  • How streamer attributes shape buying behaviors through emotional trust and viewer engagement
    MTT Linh, NTL Na, PT Thanh, PV Thinh
    Spanish Journal of Marketing-ESIC, 1-23 , 2026
    2026