Dr. Nirmesh Sharma

@quantumeducation.in

ASSOCIATE PROFESSOR, Quantum University-Roorkee

101

Scholar Citations

4

Scholar h-index

4

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Business Opportunities for Herbal Supplements
    N Sharma, M Goel
    Herbal Medicines and Nutritional Supplements for Health Benefits, 167-176 , 2026
    2026.0
  • Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies
    S Bhardwaj, N Sharma, M Goel, K Sharma, V Verma
    Advances in Digital Marketing in the Era of Artificial Intelligence, 41-60 , 2025
    2025.0
    Citations: 55
  • FOOD SECURITY AND LIVELIHOOD: A CASE OF UTTARAKHAND STATE
    GPDFFSANDLACOFUSAFD Dr. Nirmesh Sharma and Dr. Vinay K Srivastava2 ...
    International Journal of Advance and Innovative Research 11 (Issue 2 (IV … , 2024
    2024.0
  • Marketing through AI-Driven Personalization Strategies
    S Bhardwaj, N Sharma, M Goel, K Sharma, V Verma
    Yayınevi veya kaynak bilgisi eksik , 2024
    2024.0
    Citations: 2
  • To study the merger of Vodafone & Idea & its impact
    N Sharma, AS Raghuvanshi, A Singh
    Scientific Culture 10 (1), 34-40 , 2024
    2024.0
    Citations: 1
  • EXPLORING HURDLES FACED BY WOMEN ENTREPRENEURS
    N Sharma
    2024.0
  • The impact of digital marketing on consumer purchasing decisions in the Garhwal region
    SS Jagwan, N Sharma, A Sharma
    International Journal of Applied Marketing & Management 8 (2) , 2023
    2023.0
    Citations: 3
  • Blockchain technology–A way for secure data storage in digital consulting platforms
    M Goel, A Verma, G Singh, N Sharma
    Journal of Management and Entrepreneurship 17 (1), 1-18 , 2023
    2023.0
    Citations: 3
  • Green Entrepreneurship: Prospects and Challenges
    N Sharma, V Pundir, M Goel, V Bhatt
    2022 International Conference on Fourth Industrial Revolution Based … , 2022
    2022.0
    Citations: 15
  • SDG and women empowerment
    N Sharma, M Goel
    SDG , 2022
    2022.0
  • Waste management practices by FMCG giants
    N Sharma, S Verma
    2022.0
  • Digital Rural Entrepreneurship
    N Sharma, S Verma
    Achievements of Indian Economy , 2022
    2022.0
  • Waste Management practices by ITC, HUL & Mahindra
    N sharma, S Verma
    Gautam Buddha University,Greater Noida , 2022
    2022.0
  • PARADIGM SHIFT IN CONTEMPORARY BUSINESS EDUCATION: COMPETENCY BASED KSA A NEW NORMAL
    S Verma, N Sharma
    ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING 7, 63-69 , 2022
    2022.0
  • Teaching -Learning Processes With Special Reference To The Innovation Strategies
    N sharma, B Pandey
    Sambodhi Indological Research Journal 45 (2022) , 2022
    2022.0
  • challenges faced by educational institutions amid Covid-19
    N sharma
    Asian Management Development Institutions in South-Asia , 2021
    2021.0
  • Challenges faced by the Bhotias for their livelihood and preservation of culture
    N Sharma
    International Journal of Sociology and Anthropology 12 (2), 51-58 , 2020
    2020.0
    Citations: 11
  • Role of financial institutions in upliftment of women entrepreneurs; with spcl. reference to SHGs & FIWE
    N sharma
    Prabandhan and Taqniki , 2012
    2012.0
  • 4 Enhancing Customer
    AD Personalization, S Bhardwaj, G Kangri, N Sharma, M Goel, K Sharma, ...
    Advances in Digital Marketing in the Era of Artificial Intelligence: Case … , 4
    4.0
    Citations: 1
  • Green Innovations in New Product Development: Esprit de Corps amongst stakeholders is the need of the hour
    N Sharma, M Goel

MOST CITED SCHOLAR PUBLICATIONS

  • Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies
    S Bhardwaj, N Sharma, M Goel, K Sharma, V Verma
    Advances in Digital Marketing in the Era of Artificial Intelligence, 41-60 , 2025
    2025.0
    Citations: 55
  • Green Entrepreneurship: Prospects and Challenges
    N Sharma, V Pundir, M Goel, V Bhatt
    2022 International Conference on Fourth Industrial Revolution Based … , 2022
    2022.0
    Citations: 15
  • Challenges faced by the Bhotias for their livelihood and preservation of culture
    N Sharma
    International Journal of Sociology and Anthropology 12 (2), 51-58 , 2020
    2020.0
    Citations: 11
  • K., & Verma, V.(2024). Enhancing customer targeting in e-commerce and digital marketing through AI-driven personalization strategies
    S Bhardwaj, N Sharma, M Goel, S Vandana
    Advances in Digital Marketing in the Era of Artificial Intelligence, 41-60 , 0
    Citations: 10
  • The impact of digital marketing on consumer purchasing decisions in the Garhwal region
    SS Jagwan, N Sharma, A Sharma
    International Journal of Applied Marketing & Management 8 (2) , 2023
    2023.0
    Citations: 3
  • Blockchain technology–A way for secure data storage in digital consulting platforms
    M Goel, A Verma, G Singh, N Sharma
    Journal of Management and Entrepreneurship 17 (1), 1-18 , 2023
    2023.0
    Citations: 3
  • Marketing through AI-Driven Personalization Strategies
    S Bhardwaj, N Sharma, M Goel, K Sharma, V Verma
    Yayınevi veya kaynak bilgisi eksik , 2024
    2024.0
    Citations: 2
  • To study the merger of Vodafone & Idea & its impact
    N Sharma, AS Raghuvanshi, A Singh
    Scientific Culture 10 (1), 34-40 , 2024
    2024.0
    Citations: 1
  • 4 Enhancing Customer
    AD Personalization, S Bhardwaj, G Kangri, N Sharma, M Goel, K Sharma, ...
    Advances in Digital Marketing in the Era of Artificial Intelligence: Case … , 4
    4.0
    Citations: 1
  • Business Opportunities for Herbal Supplements
    N Sharma, M Goel
    Herbal Medicines and Nutritional Supplements for Health Benefits, 167-176 , 2026
    2026.0
  • FOOD SECURITY AND LIVELIHOOD: A CASE OF UTTARAKHAND STATE
    GPDFFSANDLACOFUSAFD Dr. Nirmesh Sharma and Dr. Vinay K Srivastava2 ...
    International Journal of Advance and Innovative Research 11 (Issue 2 (IV … , 2024
    2024.0
  • EXPLORING HURDLES FACED BY WOMEN ENTREPRENEURS
    N Sharma
    2024.0
  • SDG and women empowerment
    N Sharma, M Goel
    SDG , 2022
    2022.0
  • Waste management practices by FMCG giants
    N Sharma, S Verma
    2022.0
  • Digital Rural Entrepreneurship
    N Sharma, S Verma
    Achievements of Indian Economy , 2022
    2022.0
  • Waste Management practices by ITC, HUL & Mahindra
    N sharma, S Verma
    Gautam Buddha University,Greater Noida , 2022
    2022.0
  • PARADIGM SHIFT IN CONTEMPORARY BUSINESS EDUCATION: COMPETENCY BASED KSA A NEW NORMAL
    S Verma, N Sharma
    ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING 7, 63-69 , 2022
    2022.0
  • Teaching -Learning Processes With Special Reference To The Innovation Strategies
    N sharma, B Pandey
    Sambodhi Indological Research Journal 45 (2022) , 2022
    2022.0
  • challenges faced by educational institutions amid Covid-19
    N sharma
    Asian Management Development Institutions in South-Asia , 2021
    2021.0
  • Role of financial institutions in upliftment of women entrepreneurs; with spcl. reference to SHGs & FIWE
    N sharma
    Prabandhan and Taqniki , 2012
    2012.0