Spencer Okpighe

@fepo.edu.ng

Lecturer, Department of Marketing
Federal Polytechnic Orogun, Delta State, Nigeria



        

https://researchid.co/okpighe.spencer

EDUCATION

Ph.D Scholar

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Multidisciplinary

11

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Evolving Digital Marketing Practices & Customer Retention in Hospitality Industry in Delta State, Nigeria
    Ekakitie, E. S. (Ph.D), Olayinka, T. Y & Okpighe
    International Journal of Business & Law Research 12 (1), 189-203 2024

  • Determinant Of Customers’ Patronage Among Fast Food Restaurants In Nigeria: A Study Of Frenchy’s And Fries, Ozoro, Delta State
    JTO Spencer G. O OKPIGHE
    International Journal of Business & Law Research 8 (1), 180-189 2020

  • Social Media And Consumers Buying Behavior Of Jumia And Konga Nigeria Limited
    JTO Spencer G. O OKPIGHE
    International Journal of Business & Law Research 8 (1), 159-171 2020

  • The Quest to Re-strategize Marketing Mix Strategies: Mitigating the Effect of COVID-19 Pandemic on Consumers in NIgeria
    SGO Okpighe
    Accexgate: Book of Proceedings on Maiden Virtual International Conference on 2020

  • Supplier Selection a Strategic Tool of the Purchasing Function: Its Role in Profit Maximization
    SGO OKPIGHE, EB OGBOLU
    International Journal of Research and Innovation in Social Science 4 (6 2020

  • Sales Job Rejection and Commission Wages in Selected Banking Institutions In Delta State
    SGO Okpighe
    International Journal of Academic Research in Business and Social Sciences 9 2019

  • Impact of Technology Innovation on Logistics and Supply Chain Management
    AP OLANNYE

  • Rebuilding Business-Customer Relationship in Post Covid-19 Era: Customer-Oriented Marketing Approach
    SGO Okpighe, A Ikechi, EI Uzoma

MOST CITED SCHOLAR PUBLICATIONS

  • The Quest to Re-strategize Marketing Mix Strategies: Mitigating the Effect of COVID-19 Pandemic on Consumers in NIgeria
    SGO Okpighe
    Accexgate: Book of Proceedings on Maiden Virtual International Conference on 2020
    Citations: 9

  • Supplier Selection a Strategic Tool of the Purchasing Function: Its Role in Profit Maximization
    SGO OKPIGHE, EB OGBOLU
    International Journal of Research and Innovation in Social Science 4 (6 2020
    Citations: 1

  • Sales Job Rejection and Commission Wages in Selected Banking Institutions In Delta State
    SGO Okpighe
    International Journal of Academic Research in Business and Social Sciences 9 2019
    Citations: 1