Dr Prashanth V

@stpaulscollege.edu.in

Assistant Professor, Journalism and Mass Communication
ST PAULS COLLEGE

Dr Prashanth Venugopal is into Development Communication and Media research by passion and an academician by choice.

His research and teaching focus on Health Communication & Developmental Studies, a foundation for which comes from umpteen projects he has undertaken. To name a few, he was a project Fellow of the Indian Council of Medical Research (ICMR) and has also worked on prestigious projects funded by UGC, State Knowledge Commission, and NCW among others.

He has also been a part of projects of the Commonwealth Educational Media Centre for Asia (CEMCA) - a project that dwelled on 'Science for Women', another project - Media for Community(M4C), a project on 'Radio Mathematics' and his recent venture has been on a NABARD funded project focusing on Farmers' Distress in Karnataka.

He has over 12 years of experience in academics & research and has Published 30 Research Papers and Co-Authored 4 Books on Mass Media.

RESEARCH INTERESTS

Communication, Health Communication & Media Studies

82

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A STUDY ON CHANGING TRENDS IN PUBLIC AND PRIVATE CHANNEL SERIAL PROGRAMMING FORMATS IN KARNATAKA
    D Prashanth V, D Rajshekar D
    Education and Society शिक्षण आशण समाज 47 (1), 91-104 2023

  • A COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE REALITY SHOWS: A STUDY ON AUDIENCE PERCEPTION
    D Rajshekar D, D Prashanth V
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 17-24 2023

  • A comparative analysis of public and private reality shows: a Study on audience perception
    PV Rajshekar D
    Rabindra Bharati Journal of Philosophy 24 (1) 2023

  • A study on changing trends in public and private channel serial Programming formats in Karnataka
    PV Rajshekar D
    Education and Society 47 (1) 2023

  • A DESCRIPTIVE STUDY ON START-UP INDIA–PROGRESS TOWARDS DEVELOPMENT AND HARNESSING INNOVATION
    S Ayyappan, V Prashanth, R Manjre, VD Chaudhari, PA Petare
    Weser Books, 114 2022

  • A Descriptive Study of Start-Up India – Progress Towards Development and Harnessing Innovation
    et.al. S. Ayyappan, Prashanth V
    International Journal of Food and Nutritional Sciences 11 (3), 2001-2012 2022

  • Journal of Research and Development
    HV Prashanth V.
    Journal of Research and Development 12 (13), 117-127 2021

  • Role of Media in Promoting Good Hygiene and Health practices among Bangalore Urban Slums
    RNS Prashanth V
    International Journal in Management & Social Science 5 (7), 2321-1784 2017

  • Media and Education: Waning Gap between Electorate & Politics
    VK Prashanth V
    The International Journal Of Humanities & Social Studies 3 (4), 292-297 2015

  • Reeling the Reality: A study on contemporary Reality Shows and their Influence on other Entertainment Program Genres
    DPG Malur, N Lakshmikantha, V Prashanth
    International Research Journal of Social Sciences 3 (8), 35-38 2014

  • An analytical study on the role of media in promoting higher education among rural students
    V Prashanth
    Journal of Media and Social Development 2 (4), 59-69 2014

  • Surf the Gap: Exploring New Media as an effective tool to create Awareness on STIs
    PV Nandini Lakshmkantha, MohanKashinkunti
    International Journal of Research in Social Sciences 4 (3), 488-499 2014

  • Media Messages: Challenges and Strategies to control STIs among young woman
    NL Prashanth V
    International Research Journal of Social Science 3 (8), 15-21 2014

  • SOA framework for geriatric remote health care using wireless sensor network
    K Ganapathy, B Priya, B Priya, V Prashanth, V Vaidehi
    Procedia Computer Science 19, 1012-1019 2013

  • Implementation of application layer intrusion detection system using protocol analysis
    S Sangeetha, V Vaidehi, N Srinivasan, KV Rajkumar, S Pradeep, ...
    2008 International Conference on Signal Processing, Communications and 2008

  • Using random forests for network-based anomaly detection at active routers
    G Prashanth, V Prashanth, P Jayashree, N Srinivasan
    2008 International Conference on Signal Processing, Communications and 2008

  • A Semantics Based Application Level Intrusion Detection System
    V Vaidehi, N Srinivasan, P Anand, AP Balaji, V Prashanth, S Sangeetha
    2007 International Conference on Signal Processing, Communications and 2007

  • THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES
    PG Malur, N Lakshmikantha, V Prashanth


MOST CITED SCHOLAR PUBLICATIONS

  • Using random forests for network-based anomaly detection at active routers
    G Prashanth, V Prashanth, P Jayashree, N Srinivasan
    2008 International Conference on Signal Processing, Communications and 2008
    Citations: 39

  • SOA framework for geriatric remote health care using wireless sensor network
    K Ganapathy, B Priya, B Priya, V Prashanth, V Vaidehi
    Procedia Computer Science 19, 1012-1019 2013
    Citations: 27

  • Reeling the Reality: A study on contemporary Reality Shows and their Influence on other Entertainment Program Genres
    DPG Malur, N Lakshmikantha, V Prashanth
    International Research Journal of Social Sciences 3 (8), 35-38 2014
    Citations: 7

  • Implementation of application layer intrusion detection system using protocol analysis
    S Sangeetha, V Vaidehi, N Srinivasan, KV Rajkumar, S Pradeep, ...
    2008 International Conference on Signal Processing, Communications and 2008
    Citations: 7

  • A DESCRIPTIVE STUDY ON START-UP INDIA–PROGRESS TOWARDS DEVELOPMENT AND HARNESSING INNOVATION
    S Ayyappan, V Prashanth, R Manjre, VD Chaudhari, PA Petare
    Weser Books, 114 2022
    Citations: 1

  • A Semantics Based Application Level Intrusion Detection System
    V Vaidehi, N Srinivasan, P Anand, AP Balaji, V Prashanth, S Sangeetha
    2007 International Conference on Signal Processing, Communications and 2007
    Citations: 1