Parihar Suresh Dahake

@rbunagpur.in

Assistant Professor, School of Management
School of Management, Ramdeobaba University, Nagpur

Parihar Suresh Dahake


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https://researchid.co/parihardahake
Dr. Parihar Suresh Dahake is working as an Assistant Professor at Shri Ramdeobaba College of Engineering and Management in the Department of Management Technology. He received his BTech, MBA, and Ph.D. from the Rashtrasant Tukdoji Maharaj Nagpur University and PGDIBO, M.Com from Indira Gandhi National Open University (IGNOU). Dahake has Qualified SET(Commerce) and SET (Management). He has 15 Years of Teaching Experience and 12 years of Research Experience. His areas of expertise are Consumer behavior, Organizational Behaviour, Marketing management, and IMC.

EDUCATION

B.Tech,MBA,PhD,

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Multidisciplinary, Business, Management and Accounting, Management Information Systems
324

Scholar Citations

12

Scholar h-index

13

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Strategic Management with Artificial Intelligence: Predictive Analytics Tools, Methods, and Applications
    PS Dahake, AH Khan
    Artificial Intelligence in Management, 41-65 , 2026
    2026
  • The Immersive Wellness Spectrum: Trends, Technologies, and Transformations
    T Chakraborty, N Singh
    Emerald Group Publishing , 2026
    2026
  • Leveraging Immersive Wellness in Digital Marketing: Transforming Consumer Engagement in the Virtual Landscape
    PS Dahake, NS Dahake, RV Mohare
    2026
  • Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective
    PS Dahake, NS Dahake, SN Bansod
    2026
  • Immersive Wellness: Journey Beyond the Senses
    T Chakraborty, N Singh
    Emerald Group Publishing , 2026
    2026
  • Predictive Analytics for Customer Retention in E-Commerce: Evaluating Model Accuracy and Its Impact on Retention Strategies
    PS Dahake, NS Dahake
    Harnessing Large Language Models for Enhanced Business Analytics, 189-214 , 2026
    2026
  • AI-Powered Destination Marketing: Personalization, Consumer Engagement, and Competitive Positioning
    PS Dahake, PP Dahake, HM Shukla
    AI for Organizational Excellence and Inclusive Growth, 227-264 , 2026
    2026
  • Decoding Consumer Minds: The Convergence of AI and Neuromarketing for Precision Marketing
    PS Dahake, NS Dahake, PP Dahake, P Bhadade
    Neuromarketing in the Age of AI, 63-106 , 2026
    2026
  • From Clicks to Conversions: The Science of AI-Powered Consumer Engagement on Social Platforms
    PS Dahake, NS Dahake, JV Shukla
    Modern Consumer Behavior at the Intersection of AI and Social Media, 319-350 , 2026
    2026
    Citations: 1
  • Live Commerce and AI: The Fusion of Real-Time Social Shopping and Smart Recommendations
    PS Dahake, PP Dahake
    Modern Consumer Behavior at the Intersection of AI and Social Media, 51-90 , 2026
    2026
  • The Future of Branding in a Tech-Driven World: How Emerging Technologies Are Redefining Consumer Engagement
    PS Dahake, PP Dahake, RV Mohare, J Shukla
    Digital Platforms and Managing Brand Crises, 105-160 , 2026
    2026
  • Metaverse Marketing Simulations: Crafting Virtual Brand Experiences
    PS Dahake, PG Chhajer, V Mehta
    Navigating Simulations in Marketing for Strategic Success, 125-174 , 2026
    2026
  • Simulating Competitive Market Dynamics: Gaining an Edge Through Predictive Analytics
    PS Dahake, PP Dahake, R Sao
    Navigating Simulations in Marketing for Strategic Success, 241-292 , 2026
    2026
  • Crafting Digital Narratives: A Strategic Approach to Enhancing Brand Communication and Consumer Engagement
    PS Dahake
    Developing Digital Narratives in Marketing Communication, 125-176 , 2026
    2026
  • Revolutionizing Marketing Strategies: The Role of AI in Value Creation and Consumer Engagement
    PS Dahake, S Kumar, NS Dahake
    AI Technology Management and Value Creation, 235-272 , 2026
    2026
  • AI-Powered Marketing in Insurance: Revolutionizing Customer Acquisition and Retention
    PS Dahake, NS Dahake, VK Joshi
    AI-Driven Innovations in the Insurance Sector, 329-372 , 2026
    2026
  • Decoding Digital Minds: Understanding Consumer Psychology in the age of Personalization and AI
    PS Dahake, PP Dahake
    Insights on Consumer Psychology in the Digital Landscape, 449-492 , 2026
    2026
  • Integrating Business Process Management and Marketing: A Strategic Approach to Enhancing Customer-Centric Processes
    PS Dahake, NS Dahake, A Mahalle
    Navigating Digital Transformation Through Business Process Management, 127-172 , 2026
    2026
  • Bridging the Gap: How Global Value Chains Drive Inclusive Marketing Strategies
    PS Dahake, NS Dahake
    AI and New Forms of Exclusion, 167-214 , 2026
    2026
  • Leveraging Artificial Intelligence and Machine Learning for Business Process Management in Digital Marketing
    PS Dahake
    Navigating Digital Transformation Through Business Process Management, 173-226 , 2026
    2026
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • The Crystal Ball of Marketing: How Predictive Analytics is Reshaping the Industry?
    PS Dahake, S Chandak, RV Mohare, K Wadhwani, P Bhadade
    2023 Second International Conference On Smart Technologies For Smart Nation … , 2023
    2023
    Citations: 30
  • Exploring machine learning's potential in predicting consumer behavior for captivating marketing
    PS Dahake, RV Mohare, N Somani
    2023 Second International Conference On Smart Technologies For Smart Nation … , 2023
    2023
    Citations: 29
  • Shaping the Future of Retail: A Comprehensive Review of Predictive Analytics Models for Consumer Behavior
    ND Parihar Dahake,Prasad Bagaregari
    Entrepreneurship and Creativity in the Metaverse, 143-160 , 2024
    2024
    Citations: 28
  • Harnessing Predictive Analytics for Accurate Consumer Behaviour Forecasting: A Comprehensive Review
    PS Dahake, N Somani
    2024 2nd DMIHER International Conference on Artificial Intelligence in … , 2024
    2024
    Citations: 26
  • Beyond the Hype: A Critical Evaluation of Predictive Analytics Accuracy in High-Stakes Business Decisions
    NS Dahake, PS Dahake, A Gajghate
    2024 2nd DMIHER International Conference on Artificial Intelligence in … , 2024
    2024
    Citations: 23
  • Predictive analytics in performance appraisal systems: Enhancing objectivity and fairness
    PS Dahake, S Chandak, NS Dahake
    2024 2nd DMIHER International Conference on Artificial Intelligence in … , 2024
    2024
    Citations: 22
  • The role of artificial intelligence in business model innovation: Overview of AI technologies
    P Selvakumar, M Shanthi, R Pitchiah, M Sharma, PS Dahake, M TC
    AI-Driven Business Model Innovation, 219-246 , 2025
    2025
    Citations: 20
  • Integrating Organisational Theory, Resource-Based View, and Big Data Culture to Improve Manufacturing Performance
    PS Dahake, M Jain, B Anusha, S Poojitha, N Singh, A Sharma
    Recent Trends In Engineering and Science for Resource Optimization and … , 2025
    2025
    Citations: 19
  • The role of Chinese electronics products to sway middle-class buyers
    PS Dahake, SN Bansod
    International Journal of Public Sector Performance Management 5 (3-4), 337-350 , 2019
    2019
    Citations: 14
  • Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing
    T Tarnanidis, J Papathanasiou, V Ismyrlis, V Kittu Manda
    IGI Global , 2025
    2025
    Citations: 13
  • A Transformative Impact of IoT and AI by Predictive Analytics on Modern Marketing Strategies: A Study of its Significance & Accuracy
    NS Dahake, A Gajghate, PS Dahake, S Bansod
    2024 2nd International Conference on Advances in Computation, Communication … , 2024
    2024
    Citations: 13
  • Enhancing Management Education Through ChatGPT: A Novel Method for Ease and Efficacy
    PS Dahake, RV Mohare, NS Dahake
    Entrepreneurship and Creativity in the Metaverse, 161-178 , 2024
    2024
    Citations: 12
  • The Role of Big Data in Predictive Analytics for E-Commerce: Examine How Big Data Contributes to Better Predictions in Online Shopping
    PS Dahake, NS Dahake
    Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in … , 2025
    2025
    Citations: 11
  • Social media influence on market sentiment
    P Selvakumar, RK Mishra, A Budhiraja, PS Dahake, PS Chandel, C Vats
    Unveiling investor biases that shape market dynamics, 225-250 , 2025
    2025
    Citations: 8
  • ROLE OF FAIR REWARD, INCENTIVES AND REMUNERATION SYSTEM FOR MOTIVATING SALES PEOPLE OF BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) SECTOR
    DPS Dahake
    Helix-The Scientific Journal 8 (EISSN – 2319-5592), 4241-4246 , 2018
    2018
    Citations: 8
  • Predictive Analytics in Automotive Consumer Behaviour: An Insight into Personal use 4-Wheeler Purchase Decisions
    PS Dahake, S Parchake, N Somani, AR Ingale
    2024 2nd International Conference on Advances in Computation, Communication … , 2024
    2024
    Citations: 7
  • Leading and managing in the public sector: Navigating challenges and opportunities
    P Selvakumar, PS Patil, PS Chandel, NB Karunakaran, PS Dahake, ...
    Public governance practices in the age of AI, 233-252 , 2025
    2025
    Citations: 4
  • Research Journey
    AN Chaudhari, PA Narkhede, MDT Dhangar, MVV Yawalkar
    Studies in Indian Place Names 40 (70), 4381-4396 , 2020
    2020
    Citations: 4
  • Solid Waste Management: A Sustainable Waste Management for Human Health and Environment
    PP Parihar Suresh Dahake, Saket Bansod
    Journal of Organisational Studies and Innovation 10 (4), 27-48 , 2024
    2024
    Citations: 3
  • Solid waste management: The necessity of an epoch for the protection of community, public safety, health, and environmental quality
    PS Dahake, S Bansod
    Materials Today: Proceedings , 2023
    2023
    Citations: 3