Pilar Buil Gazol
@uic.es
Science and Communication Department
Universitat Internacional de Catalunya
Pilar Buil Gazol has a degree in Journalism and a doctorate in Communication from the Faculty of Communication of the University of Navarra. His research focuses on institutional communication, specifically, its management model and specialized communication programs. He has been visiting research at Dublin City University (Ireland) and at the University of Maryland (USA). He has also given seminars at Vilnius University in Lithuania. In addition, he has combined teaching and research with professional practice; Thus, he has worked in the strategic communication sector in the Francom group (France) and in the Vice-rectorate of Communication at the International University of Catalonia (Spain). He currently belongs to the research groups "Innovation Communication in Institutions (INCOMIN)" of the University of Navarra and the SGR "Ethics in Economy and Business" of the International University of Catalonia. He has published numerous articles in indexed journals, as well as several books
EDUCATION
Journailism Degree
Communication Science PhD
RESEARCH, TEACHING, or OTHER INTERESTS
Communication, Organizational Behavior and Human Resource Management, General Social Sciences, Ecology, Evolution, Behavior and Systematics
Scopus Publications
Scholar Citations
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Scopus Publications
Pilar Buil, , Elena L. Sanjurjo-San Martin, José A. Alfaro-Tanco, , and
Enpresa Institutua - Instituto de Economia Aplicada a la Empresa
The Sustainable Development Goals (SDGs) are at the heart of the management of public and private enterprises. Organizations have incorporated the SDGs into their business strategy by developing actions that they disseminate in their reports. In the last decade, academic research has paid special attention to this development, publishing a growing number of studies on the subject with the emergence of a specific line of research in the area of sustainability: sustainability reporting. In this context, this paper aims to show a methodology that serves as a tool to analyze the disclosure of SDGs in the sustainability reports. This methodology has three stages. First, a lexicographic analysis of sustainability reports has been carried out, second, a correspondence analysis, and third, outlining through “guided questions” how the information obtained can be useful to analyze SDG communication strategy. For further illustration the methodology has been applied to a company in the Spanish agri-food sector: Ebro Foods. This work has both academic and professional implications by providing a guideline for SDG dissemination analysis in sustainability reports and, on the other hand, by providing the business world with an analysis tool that serves to improve communication strategies in the field of sustainability.
Mireia Tintoré, Olga Roger Loppacher, and Pilar Buil
Inderscience Publishers
Olga Roger-Loppacher, Pilar Buil, Mireia Tintoré, and Vanessa Prieto-Sandoval
Walter de Gruyter GmbH
Abstract Recycling is a highly relevant issue in environmental behavior. To make it work, it is necessary to involve people. Many efforts have been made to increase people's participation in recycling. This study proposes an informal education to raise awareness among homemakers about recycling, especially aluminum packaging recycling, using workshops and compensating the factors that act as barriers to recycling in Spain. The results are the “Spaces for Dialogue” strategy to increase knowledge, awareness, and recycling intention. The findings present the main barriers to closing the gap between intention to action, and the study highlights the role that mentors play as teachers in facilitating communication and education for sustainable development.
Pilar Buil, Olga Roger-Loppacher, and Mireia Tintoré
MDPI AG
Early childhood education on sustainability has been an issue of high relevance in the last decade. In Spain, many different efforts have been made to increase children’s knowledge, skills, and awareness related to sustainability issues. However, uncertainty about the effectiveness of education on sustainable development exists. This research reports on an exploratory study organized by the association that promotes aluminum packaging recycling in Spain (Arpal). Seven teachers were trained on sustainability in general and on aluminum packaging recycling in particular. These teachers defined and implemented a teaching unit with active learning activities that involved three preschools. Fifty-four children under 6 years of age, mainly 2 and 3 years old, along with their parents, participated in the teaching unit. Qualitative and quantitative methods (questionnaires, in-depth interviews, and focus groups) were carried out to assess the impact. The results proved that different partners, such as children, parents, teachers, managers, and associations, can work together with the common goal of improving education on sustainable development in early childhood, and all of them benefit from this collaboration. Moreover, this study confirmed that education on sustainability should be embedded in the daily routine of preschools. Furthermore, after the exploratory study, the teaching unit was implemented in 29 Andalusian preschools.
Pilar Buil, Olga Roger-Loppacher, Rejina Selvam, and Vanessa Prieto-Sandoval
MDPI AG
The European circular economy action plan, launched in 2015 includes a group of measures aligned with the 3r principles. To meet recycling goals, valuable materials such as aluminium must have packaging that helps to increase their recycling rate above the current 45.6%. This recycling rate could be improved with the help of current consumers and the education of future generations. In this way, the aim of this study is to prove the positive effects of childhood education in the circular economy by teaching sustainable practices in the case of aluminium packaging recycling. The study was conducted in the form of a survey, with data being gathered via questionnaires carried out “pre” and “post” workshop in schools of different regions of Spain in students between 8 and 12 years old. This study provides an exciting opportunity to advance our knowledge of the use of workshops to increase children’s knowledge, awareness, and intention of recycling.
Pablo Medina, Pilar Buil, and Robert L. Heath
Instituto Universitario de Lisboa (ISCTE-IUL)
Medical treatment, patient satisfaction, and hospital brand equity are positively related to three communication contexts: interpersonal, internal, and corporate. To integrate those contexts and expand that line of research, visceral analysis suggests that social networks are transforming the impact of institutional communications conducted by hospitals. Specifically, questions continue to need answered to fill gaps in, clarify and reinforce previous research. To that end, this article analyzes the strategic impact of social media networks in spreading the brand architecture of hospitals. To this end, the Facebook profiles of 400 hospitals in the United States were analyzed. Each profile was examined to determine whether it utilized 10 indicators related to brand architecture. The results indicate that regarding the leading hospitals in the United States 94% of the surveyed hospitals have an active profile on Facebook but one that only utilized 3 to 5 of the recommended indicators. The professional management of this social network, the more widespread use of corporate video and a strategic orientation toward results have become cornerstones for the effective dissemination of hospital brands through Facebook.
Pablo García Ruiz, Pilar Buil, and María José Solé Moratilla
Universidad Complutense de Madrid (UCM)
Los juegos de azar online son una actividad muy popular entre los adolescentes. Sin embargo, desde hace un tiempo se ha observado un incremento notable del número de jóvenes que sufren o están al borde de la ludopatía. En este artículo revisamos el impacto de estas prácticas sobre los jóvenes y discutimos la conveniencia de promover un concepto de “juego responsable” que permita alertar de sus riesgos e impida eficazmente el acceso a los menores de edad. Los principales factores asociados al juego problemático son la edad de inicio, el entorno familiar, la influencia de la publicidad, el consumo de sustancias estimulantes y las actitudes del grupo de iguales. Los poderes públicos y la misma industria del juego deben considerar estos factores y concretar el desarrollo de planes que promuevan un modelo de juego seguro y controlado. La publicidad debe tener en cuenta criterios de protección de los consumidores sabiendo que, aun cuando les está prohibido, los menores acceden con facilidad al juego de azar online. Las Administraciones Públicas deben establecer políticas y sensibilizar a la sociedad. Los agentes sociales implicados deben aportar mecanismos de prevención y sensibilización hacia un problema del que existe aún poca conciencia social y una excesiva despreocupación.
Pilar Buil, Maria José Solé Moratilla, and Pablo García Ruiz
Socidrogalcohol
Este trabajo estudia la actual regulacion que existe en materia de publicidad de los juegos de azar online en Espana, con el fin de valorar si consigue una proteccion real al menor. En los ultimos anos, se ha producido un aumento en el consumo de juegos de azar online por parte de los menores. A traves de la publicidad, las empresas proveedoras de juegos de azar incitan y motivan a esta actividad. Debido a que el menor de edad es un publico que por sus caracteristicas de inmadurez, credulidad y facilidad de persuasion resulta especialmente vulnerable frente a la publicidad, y debido al riesgo de adiccion que contiene esta practica, se debe procurar un marco regulatorio que proteja al menor. Los resultados de este estudio demuestran que si bien por voluntad de la ley se limita la posibilidad de participar de los menores en los juegos de azar online, la publicidad esta influyendo en su valoracion, normalizando esta practica y haciendola atractiva. Asimismo muestran que el marco juridico actual presenta carencias que permiten concluir que existe una efectiva desproteccion del menor.
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