Ph.D. Management, MBA- Systems and Operations, BE-Production
RESEARCH, TEACHING, or OTHER INTERESTS
Information Systems and Management, General Business, Management and Accounting, Management of Technology and Innovation, Management Information Systems
16
Scopus Publications
Scopus Publications
Unfolding design and technology for superior sales growth under moderating effect of technological environment Shilpa Parkhi, Kiran Karande, Prashant Barge, H.M. Belal, Cyril R.H. Foropon Journal of Enterprise Information Management, 2025 PurposeFirms use design capability across the globe to compete and increase sales, e.g. Apple. However, the payoff from design know-how has been overlooked thus far. Academic research lags in this space despite the intersection of sales, technology and design in practice. This paper provides researchers and managers with implications of the interplay between design capability and technological market conditions to enhance a firm's sales.Design/methodology/approachFirms' capability design, and sales impact have been studied in this paper across different technological market conditions. Primary technological conditions of the industry under which firms operate are captured, which are technological intensity (TI), technological competitive intensity (TCI) and technological maturity (TM). Their interplay has been studied using panel data analysis, examining fixed and random effects.FindingsDesign is an important, interesting and non-imitable capacity that yields positive firm execution results. It provides an urgent differentiator and improves deal development. This study found that all four hypotheses are generally supported. The main finding is that, provided underlying technology is good, design significantly improves sales, but design alone cannot substitute for poor technology.Practical implicationsThe results of this study link the three technological environment conditions, namely, TI, TCI and TM with sales growth. The authors find that design can and does add to superior performance, provided technological excellence exists prior. But, in the absence of good technology, design alone will hinder performance.Originality/valueThis paper examines the effect of firm design capability on sales growth. The paper finds a positive moderating effect of TCI and TM but a negative moderating effect of TI. The researchers believe these aspects of the design have not been studied before.
FROM RATIONALITY TO BIAS: FACTORS INFLUENCING RETAIL INVESTMENT IN NEWLY LAUNCHED INVESTMENT PRODUCTS Hema Gwalani, Shilpa Parkhi, Latha Sreeram, Nayantara Sreeram, Prashant Barge Risk Governance and Control Financial Markets and Institutions, 2025 Post sub-crime crisis, there has been a spike in innovations in new investment products introduced for retail investors. The investment decision of an Individual depends on many factors. However, there must be classified literature on factors affecting investment decisions in a newly launched investment product. The current research attempts to enlist the common factors affecting this decision based on the limited literature available for new products and then the literature for existing products, classifying them into economic factors, behavioral factors, and consumer behavior constructs applicable to financial services categories. The study tries to assess the presence of rationality in the investment decision based on the three categories of factors and the information available. The current study finds that behavioral and consumer behavior factors look more applicable to the newly launched product based on the available information at launch. The study finds a possible absence of rational decisions and concludes that the decision is more based on personality traits and psychological biases. A construct is created based on the commonalities of the three broad areas of study. This unique study can benefit the design-makers and marketers of the newly launched investment products.
Impact of ESG on the dividend of the Indian banks. Used non-performing assets as moderator Geetanjali Pinto, Prashant Barge, Shailesh Rastogi, Bhakti Agarwal 4th International Conference on Innovative Practices in Technology and Management 2024 Iciptm 2024, 2024 This study examines the nexus between environmental indices and governance about dividends within the Indian banking sector, incorporating Non-Performing Assets (NPA) as a moderator. The investigation spans the period from 2010 to 2019 and encompasses a sample of 33 representative Indian banks. Data retrieval is executed through Prowess and the authorized websites of individual banks. Four models, comprising two bases and two interaction models, are formulated for analysis. Regression analyses underscore the noteworthy influence of both base models on dividend outcomes. The findings further indicate that elevated levels of bank NPAs disrupt the correlation between the governance index and dividend distributions. Nevertheless, the analysis indicates an absence of moderating influence by NPA on the relationship between the environmental index and dividends. Through an in-depth examination of the Indian banking sector utilizing a substantial sample, this research contributes to the existing literature by shedding light on the impact of environmental and governance policies on a company's dividend policy.
Influences of Corporate Social Responsibility on Sustainable Development of India: Using Literacy Rate as a Moderator Saumya Singh, Aman Pushp, Pracheta Tejasmayee, Prashant Barge, Shailesh Rastogi 2024 Asu International Conference in Emerging Technologies for Sustainability and Intelligent Systems Icetsis 2024, 2024 This study investigates the influence of Corporate Social Responsibility (CSR) on sustainable development in India, specifically analyzing the literacy rate's moderating role. Utilizing a quantitative approach through Panel Data Regression Analysis (PDRA) on secondary data, the research is confined to India. Despite this limitation, the study serves as a valuable foundation for future research. The geographical restriction not only provides context-specific insights but also lays the groundwork for broader comparative analyses in diverse global contexts, suggesting avenues for expanding the research agenda.
Impact of Ownership Concentration on the Liquidity of the Banks in India Rahul Sharma, Bhakti Agarwal, Saumya Singh, Aman Pushp, Shailesh Rastogi, Prashant Barge Proceedings of the 2024 18th International Conference on Ubiquitous Information Management and Communication Imcom 2024, 2024 This research aims to assess the effect of the promoters on the liquidity of Indian banks using the Net Stable Funding Ratio (NSFR) as a variable. The risk-weighted assets (RWA) are used as a moderator to assess their effect on NSFR and promoter. The data is analyzed by using the panel data method (PDM). 31 Indian banks were taken as samples in this study for the period from 2010 to 2019. It is observed that the base model shows a positive association between promoters and NSFR, it signifies that an increase in promoter value increases NSFR. In the second model, the impact of a moderator (RWA) is observed on NSFR and promoter and finds a significant and positive association between them. From the implications point of view, the study's findings will aid policymakers in comprehending how changes in promoters impact the NSFR and overall banking industry. The study is unique in the sense that there are rarely any studies being done to assess the relationship between NSFR and promoter. The study also lays the foundation for further studies concerning NSFR, RWA, and promoters.
Influences of Efficiency on Shareholder Activism using ROA as a moderator? Prashant Barge, Bhakti Agarwal, Shailesh Rastogi, Soma Sharma, Sangeeta Paliwal, Rahul Sharma 4th International Conference on Innovative Practices in Technology and Management 2024 Iciptm 2024, 2024 The effect of efficiency on shareholder activism (SHA) with the moderating effect of Return on Assets (ROA) has been studied by this research study. This analysis uses data about corporate firms from the CMIE Prowess database. This data spans over 4 years from 2016 to 2020. Static panel data are used to propose the two models (base model and the interaction model). The application of PDR models from this study shows that Efficiency impacts SHA negatively. The influences of efficiency on shareholder activism are multifaceted and dynamic. The association of shareholder activism and the efficiency of the organization is not significantly influenced by the moderating variable which is the return on assets for the selected dataset of this study. As the chosen data represents a significant segment of the Indian corporate landscape, this study offers a better understanding of how efficiency relates to SHA within corporates in the Indian context. The results of this study can provide guidelines for strategy preparations to proactively demeanor the issues of shareholder activism in the context of fast fast-changing technology landscape and its use by new age activist.
“From Teaching, Learning to Assessment: MOODLE experience at B’School in India” Proceedings of the 7th National Conference on Computing for Nation Development Indiacom 2013, 2013
CONSULTANCY
Advanced Excel and Business Reports Automation
INDUSTRY EXPERIENCE
3 Years in Fuji Air Tools (I) Pvt. Ltd. , India
STARTUP
Barge Computer Services, Khatav (SATARA), MAH- India