Dr. Prashant Chauhan

@chitkara.edu.in

Assistant Professor Of Business Analytics
Chitkara University Punjab India

Dr. Prashant Chauhan


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https://researchid.co/prashantc15
Experienced Educator in the domain of Management and Data Analytics. UGC NET - Management qualified, Data Analytics & Digital marketing Practioner. Passionate about projects related to #CX, Research consultation, Machine Learning, Omnichannel strategies, Data Visualization, B2B strategies, Social media marketing, NLP, brand management and Consumer Analytics. Published research articles in ABDC listed journals.

EDUCATION

1)TAPMI, Manipal University Jaipur
Doctor of Philosophy (PhD), Marketing/Marketing Management,
2015 - 2019
CXM
2)Savitribai Phule Pune University
Master of Business Administration (M.B.A.), Marketing Management, 2011 - 2013.
3) Mizoram University
Master of Business Administration - MBA, Big Data Analytics 2023.
4) UGC-NET Management, 2014

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing, Management Information Systems, Decision Sciences
117

Scholar Citations

5

Scholar h-index

5

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust
    I Singh, A Dutt, P Chauhan, P Mehra
    International Journal of Information Technology 17 (4), 2465-2476 , 2025
    2025
    Citations: 13
  • Big Data as a Tool for Digital Marketers
    R Sarangal, P Chauhan, A Kumar, D Bathla, A Dangwal, M Mehta
    Augmenting Customer Retention Through Big Data Analytics, 105-116 , 2024
    2024
  • Performance Comparison of AODV, DSDV, and DSR Routing Protocols in Wireless Sensor Networks
    S Mehta, M Mehta, D Bathla, P Chauhan, R Sarangal, A Dangwal
    Artificial Intelligence and Society 5.0, 221-238 , 2024
    2024
    Citations: 1
  • Retracted: A Review on the Role of Artificial Intelligence in Tourism
    A Dangwal, M Kukreti, M Angurala, R Sarangal, M Mehta, P Chauhan
    2023 10th international conference on computing for sustainable global … , 2023
    2023
    Citations: 29
  • An Analysis of Employee’s Perception Regarding the Impact of Corporatization: A Study of PSPCL And PSTCL: An Analysis of Employee’s Perception Regarding the Impact of …
    M Mehta, G Gupta, P Chauhan, D Bathla, R Sarangal, A Dangwal
    Journal of Recycling Economy & Sustainability Policy 2 (1), 15-20 , 2023
    2023
  • Neuromarketing science: A road to a commercial start-up
    A Dangwal, D Bathla, M Kukreti, M Mehta, P Chauhan, R Sarangal
    Applications of Neuromarketing in the Metaverse, 223-232 , 2023
    2023
    Citations: 10
  • Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
    R Sarangal, A Kumar, D Bathla, P Chauhan, A Dangwal, M Mehta
    Cases on the Resurgence of Emerging Businesses, 206-214 , 2023
    2023
  • The War for Talent in the Digital World
    R Sarangal, A Kumar, P Chauhan, A Dangwal, M Mehta
    Applications of Neuromarketing in the Metaverse, 182-191 , 2023
    2023
  • Customer experience quality in omni-channel banking: identifying the factors affecting customer experience in the Indian context
    P Chauhan, S Sarabhai
    International Journal of Management Concepts and Philosophy 12 (2), 222-238 , 2019
    2019
    Citations: 22
  • Customer experience management: evolution and the paradigm shift in marketing
    P Chauhan, S Sarabhai
    Business perspectives 17 (1), 18-34 , 2018
    2018
    Citations: 40
  • Impact of demonetization on E-Commerce: Critical analysis
    D Sharma, P Chauhan, S Mishra
    TRANS Asian Journal of Marketing & Management Research (TAJMMR) 6 (10), 28-33 , 2017
    2017
    Citations: 1
  • An empirical analysis of influence of emotional quotient on customer experience of a Retail Brand
    MP Chauhan, D Sharma, MS Mishra
    IOSR Journal of Business and Management (IOSR-JBM 19 (10), 26-31 , 2017
    2017
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Customer experience management: evolution and the paradigm shift in marketing
    P Chauhan, S Sarabhai
    Business perspectives 17 (1), 18-34 , 2018
    2018
    Citations: 40
  • Retracted: A Review on the Role of Artificial Intelligence in Tourism
    A Dangwal, M Kukreti, M Angurala, R Sarangal, M Mehta, P Chauhan
    2023 10th international conference on computing for sustainable global … , 2023
    2023
    Citations: 29
  • Customer experience quality in omni-channel banking: identifying the factors affecting customer experience in the Indian context
    P Chauhan, S Sarabhai
    International Journal of Management Concepts and Philosophy 12 (2), 222-238 , 2019
    2019
    Citations: 22
  • Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust
    I Singh, A Dutt, P Chauhan, P Mehra
    International Journal of Information Technology 17 (4), 2465-2476 , 2025
    2025
    Citations: 13
  • Neuromarketing science: A road to a commercial start-up
    A Dangwal, D Bathla, M Kukreti, M Mehta, P Chauhan, R Sarangal
    Applications of Neuromarketing in the Metaverse, 223-232 , 2023
    2023
    Citations: 10
  • Performance Comparison of AODV, DSDV, and DSR Routing Protocols in Wireless Sensor Networks
    S Mehta, M Mehta, D Bathla, P Chauhan, R Sarangal, A Dangwal
    Artificial Intelligence and Society 5.0, 221-238 , 2024
    2024
    Citations: 1
  • Impact of demonetization on E-Commerce: Critical analysis
    D Sharma, P Chauhan, S Mishra
    TRANS Asian Journal of Marketing & Management Research (TAJMMR) 6 (10), 28-33 , 2017
    2017
    Citations: 1
  • An empirical analysis of influence of emotional quotient on customer experience of a Retail Brand
    MP Chauhan, D Sharma, MS Mishra
    IOSR Journal of Business and Management (IOSR-JBM 19 (10), 26-31 , 2017
    2017
    Citations: 1
  • Big Data as a Tool for Digital Marketers
    R Sarangal, P Chauhan, A Kumar, D Bathla, A Dangwal, M Mehta
    Augmenting Customer Retention Through Big Data Analytics, 105-116 , 2024
    2024
  • An Analysis of Employee’s Perception Regarding the Impact of Corporatization: A Study of PSPCL And PSTCL: An Analysis of Employee’s Perception Regarding the Impact of …
    M Mehta, G Gupta, P Chauhan, D Bathla, R Sarangal, A Dangwal
    Journal of Recycling Economy & Sustainability Policy 2 (1), 15-20 , 2023
    2023
  • Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
    R Sarangal, A Kumar, D Bathla, P Chauhan, A Dangwal, M Mehta
    Cases on the Resurgence of Emerging Businesses, 206-214 , 2023
    2023
  • The War for Talent in the Digital World
    R Sarangal, A Kumar, P Chauhan, A Dangwal, M Mehta
    Applications of Neuromarketing in the Metaverse, 182-191 , 2023
    2023