PRAVEEN SRIVASTAVA

@bitmesra.ac.in

Assistant Professor, Department of HMCT, BIT Mesra
Department of Hotel Management & Catering Technology, BIT Mesra, Ranchi

Experienced Academician with a demonstrated history of working in the education management industry for more than 20 years. Skilled in MOOC Courses, Customer Relationship Management, Microsoft office, Soft Skill, ICT, Training and Marketing Research. Author of two books and several journal articles. Strong educational professional degree from IHM Bhopal and Ph.D. from Ranchi University.

A certified instructor for “Managing Front Office Operation” and “Leadership and Management in the Hospitality Industry” by American Hotel and Lodging Association (AH&LA), USA, Michigan, and recipient of “Award of Excellence” by IIT Mumbai for being amongst the top performer of the Faculty Development Program on “Use of ICT in Education for Online and Blended learning“.in 2016. In the year 2018, IIT Mumbai awarded the Top Performer badge again in two-week Faculty Development Program (FDP 301X) on “Mentoring Educators in Educational Technology”.

EDUCATION

UGC NET: Tourism Administration & Management
National Eligibility Test for Assistant Professor

Ranchi University, Ranchi
Ph.D.
University Department of Commerce & Business Management
Grade: A

Institute of Chartered Financial Analyst of India University, Tripura
MBA
Division: First

Symbiosis Centre for Distance Learning (SCDL)
Post Graduate Diploma in Retail Management
Grade: A+

Indira Gandhi National Open University
MA (Tourism Management)
Division: First

National Council for Hotel Management & Catering Technology, New Delhi
Three Year Diploma in Hotel Management & Catering Technology
Institute of Hotel Management & Catering Technology, Bhopal
Division: First

RESEARCH, TEACHING, or OTHER INTERESTS

Tourism, Leisure and Hospitality Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Multidisciplinary
334

Scholar Citations

11

Scholar h-index

11

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Digital Dimensions: Investigating Virtual Worlds’ Impact on Hotel Selection
    P Srivastava, A Jana, G Shandilya, N Mishra
    2026
  • Destination Data: Charting the Course for Transformative Travel Experiences
    G Shandilya, N Singh, P Srivastava, N Mishra
    Emerald Group Publishing , 2026
    2026
  • Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management
    P Srivastava, G Shandilya
    The Future of Events, 255-274 , 2026
    2026
  • The path to possession: how intention to use virtual reality shapes psychological ownership in tourism
    P Srivastava, N Mishra
    Journal of Hospitality and Tourism Technology, 1-23 , 2026
    2026
  • Fast Food Restaurants: Shift from Catchlines to Consumer Happiness
    G Shandilya, A Dubey, P Srivastava
    Beyond the Smile: The Happiness Equation in Context, Work, and Practice, 127 , 2025
    2025
  • Customer Journeys in the Digital Age: A Qualitative Analysis of User-Centric Factors Driving Transformation in Hospitality Services
    P Srivastava
    Business Transformation and Digital Innovation in the Service Sector, 278-286 , 2025
    2025
    Citations: 1
  • Social Media Marketing and Investment: A Case Study of Retail Investors in India
    S Srivastava, N Mishra, P Srivastava
    2025
  • Impact of Music on Happiness
    S Stuti, P Srivastava, R Chatterjee
    Beyond the Smile: The Happiness Equation in Context, Work, and Practice, 231-253 , 2025
    2025
  • Post Purchase Regret in OTA: Exploring the role of impulse buying
    N Kumari, N Mishra, P Srivastava
    Journal of Hospitality Application and Research 20 (1), 106-127 , 2025
    2025
  • Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality
    A Jana, G Shandilya, P Srivastava
    Journal of Hospitality and Tourism Insights , 2025
    2025
    Citations: 24
  • Chatbots in hospitality: decoding tourist behaviour among Indian and Filipino travelers
    P Srivastava, LJ Rodiris
    Decoding Tourist Behavior in the Digital Era: Insights for Effective … , 2025
    2025
    Citations: 3
  • Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach
    N Mishra, P Srivastava, S Mahato, S Shivani
    International Journal of Quality & Reliability Management 41 (8), 2027-2054 , 2024
    2024
    Citations: 34
  • Customer satisfaction and loyalty for online food services provider in India: an empirical study
    AP Sinha, P Srivastava, SK Srivastava, AK Asthana, A Nag
    Vision 28 (3), 327-343 , 2024
    2024
    Citations: 39
  • Beyond carbon footprints: the ‘Greta Thunberg Effect’and tourist hotel preferences
    P Srivastava, N Mishra, N Singh, H Ramkissoon
    Journal of Travel & Tourism Marketing 41 (4), 578-595 , 2024
    2024
    Citations: 23
  • The role of trust on enhancing buying intentions in online food delivery: findings from a developing country
    P Srivastava, S Srivastava
    International Journal of Services Technology and Management 29 (2-4), 197-217 , 2024
    2024
  • Impulse buying trap and post purchase regret in health insurance; The role of Social media and online reviews
    N Kumari, N Mishra, P Srivastava
    Journal of content community and communication 21 (10), 130-148 , 2024
    2024
    Citations: 1
  • Unveiling the impact of perceived smart tourism technology on tourist satisfaction
    P Srivastava, G Shandilya
    Multidisciplinary applications of extended reality for human experience, 147-170 , 2024
    2024
    Citations: 11
  • Tourism's green lens: navigating sustainable development from tourists' viewpoint
    P Srivastava
    International Journal of Services and Standards 14 (1), 28-50 , 2024
    2024
    Citations: 11
  • Past, present, and future of community-based tourism: a perspective article
    G Shandilya, P Srivastava
    Achieving Sustainable Transformation in Tourism and Hospitality Sectors, 258-267 , 2024
    2024
    Citations: 4
  • Regenerative tourism at the culinary crossroads: Exploring the impact of food-themed shows on shaping destination perceptions
    G Shandilya, P Srivastava
    Dimensions of Regenerative Practices in Tourism and Hospitality, 106-122 , 2024
    2024
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • Customer satisfaction and loyalty for online food services provider in India: an empirical study
    AP Sinha, P Srivastava, SK Srivastava, AK Asthana, A Nag
    Vision 28 (3), 327-343 , 2024
    2024
    Citations: 39
  • The Impact of Knowledge Management and Data Mining on CRM in the Service Industry
    SK Srivastava, B Chandra, P Srivastava
    Nanoelectronics, Circuits and Communication Systems (Springer, ISBN : 978 … , 2018
    2018
    Citations: 37
  • Use and acceptance of crypto currencies in India: an evaluation of block chain application in financial sector using PLS SEM and ANN approach
    N Mishra, P Srivastava, S Mahato, S Shivani
    International Journal of Quality & Reliability Management 41 (8), 2027-2054 , 2024
    2024
    Citations: 34
  • Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality
    A Jana, G Shandilya, P Srivastava
    Journal of Hospitality and Tourism Insights , 2025
    2025
    Citations: 24
  • Beyond carbon footprints: the ‘Greta Thunberg Effect’and tourist hotel preferences
    P Srivastava, N Mishra, N Singh, H Ramkissoon
    Journal of Travel & Tourism Marketing 41 (4), 578-595 , 2024
    2024
    Citations: 23
  • Banking with chatbots: the role of demographic and personality traits
    P Srivastava, N Mishra, S Srivastava, S Shivani
    FIIB Business Review, 23197145241227757 , 2024
    2024
    Citations: 23
  • Student acceptance of social media in higher education: An application of UTAUT2 model
    N Mishra, SL Gupta, P Srivastava, S Srivastava, M Kabir
    Thailand and The World Economy 40 (1), 88-108 , 2022
    2022
    Citations: 22
  • Impact of e-servicescape on hotel booking intention: examining the moderating role of COVID-19
    P Srivastava, S Srivastava, N Mishra
    Consumer Behavior in Tourism and Hospitality 18 (3), 422-437 , 2023
    2023
    Citations: 21
  • Social media marketing and brand loyalty: Analyzing the mediating role of brand trust
    P Srivastava, SL Gupta, N Mishra, S Srivastava, SK Mangla
    Thailand and The World Economy 40 (3), 55-68 , 2022
    2022
    Citations: 17
  • Unveiling the impact of perceived smart tourism technology on tourist satisfaction
    P Srivastava, G Shandilya
    Multidisciplinary applications of extended reality for human experience, 147-170 , 2024
    2024
    Citations: 11
  • Tourism's green lens: navigating sustainable development from tourists' viewpoint
    P Srivastava
    International Journal of Services and Standards 14 (1), 28-50 , 2024
    2024
    Citations: 11
  • Tech-driven dining: How ICT innovations can help achieve sustainable development goals
    P Srivastava
    Sustainable development goal advancement through digital innovation in the … , 2023
    2023
    Citations: 8
  • An empirical investigation of the motivational factors underlying religious tourism
    P Srivastava
    Management and Practices of Pilgrimage Tourism and Hospitality, 44-60 , 2023
    2023
    Citations: 8
  • Pilgrimage Tourism: A Look at Travelers' Opinions
    P Srivastava, G Shandilya
    Prospects and Challenges of Global Pilgrimage Tourism and Hospitality, 1-17 , 2023
    2023
    Citations: 7
  • Moodle: Learning Management System
    P Srivastava, S Srivastava
    Transforming Higher Education Through Digitalization : Insights, Tools, and … , 2021
    2021
    Citations: 7
  • Analysing Moderating Effects of Demographic Variables on Customer Satisfaction: A Study of Quick Service Restaurant
    S Gautam, D Ajitabh, S Praveen
    Atna Journal of Tourism Studies 18 (1), 51-88 , 2023
    2023
    Citations: 6
  • Enhancing Customer Satisfaction in Fast Food: A novel approach integrating SEM and ANN for Relationship Marketing Analysis
    S Gautam, D Ajitabh, P Srivastava
    Parikalpana - KIIT Journal of Management 19 (2), 142-163 , 2023
    2023
    Citations: 5
  • Past, present, and future of community-based tourism: a perspective article
    G Shandilya, P Srivastava
    Achieving Sustainable Transformation in Tourism and Hospitality Sectors, 258-267 , 2024
    2024
    Citations: 4
  • Industry Experts and Business Consultants' Takes on India's Readiness for Metaverse: A Review of the Retail Industry
    G Shandilya, P Srivastava, A Jana
    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through … , 2024
    2024
    Citations: 4
  • Chatbots in hospitality: decoding tourist behaviour among Indian and Filipino travelers
    P Srivastava, LJ Rodiris
    Decoding Tourist Behavior in the Digital Era: Insights for Effective … , 2025
    2025
    Citations: 3