Pravendra Dixit

@nmsndasscollege.org

Assistant Professor, Department of business administration
Mahatma Jyotiba Phule Rohilkhand university

Pravendra Dixit


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https://researchid.co/pravendradixit143

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Statistics, Probability and Uncertainty, General Economics, Econometrics and Finance
12

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • The Impact of Green Marketing Mix on Consumer Repurchase Intentions: Mediating Role of Environmental Consciousness in India
    PPBS Mr. Pravendra Dixit
    International Journal of Research Publication and Reviews (IJRPR) 7 (1), 936-949 , 2026
    2026.0
  • The Digital Persuasion Paradigm: Examining the Psychological and Sociological Impact of Social Media Influencers on Consumer Behavior
    MP Dixit, PB Singh
    International Journal of Research Publication and Reviews ( IJRPR) 6 (10 … , 2025
    2025.0
  • “Bridging Higher Education and Industry: An Academic Evaluation of Curriculum Effectiveness in Skill Development for Employability
    SK Singh, MP Dixit
    International Journal of Scientific Research in Engineering and Management … , 2025
    2025.0
    Citations: 2
  • AI-Powered Consumer Insights for Sustainable Business Practices: A Literature Review on Ethical Marketing and Green Consumerism
    P Dixit, PB Singh
    Journal of Indian Institute for Engineering 4, 28 , 2025
    2025.0
    Citations: 3
  • Evaluating the Effectiveness of Green Marketing Strategies in the Indian FMCG Sector: A Consumer Behavior Perspective
    MP Dixit, PB Singh
    Unnati International Journal of Multidisciplinary Scientific Research (U.I.J … , 2025
    2025.0
  • The Impact of Artificial Intelligence on Various Sectors: Benefits, Challenges, and Future Prospects
    P Dixit, PB Singh
    International Journal of Innovations in Science, Engineering And Management … , 2024
    2024.0
    Citations: 2
  • EVALUATING THE IMPACT OF NEP 2020 ON ACADEMIC PERFORMANCE, COGNITIVE DEVELOPMENT, AND STAKEHOLDER ENGAGEMENT: CHALLENGES AND OPPORTUNITIES
    SK Singh, MP Dixit
    Knowledgeable Research A Multidisciplinary Journal 3 (04), 5-14 , 2024
    2024.0
  • "Consumer Attitudes toward Green Marketing and Eco-Friendly Products: An Analysis of Awareness and Satisfaction in the Rohilkhand Region"
    P Dixit, PPB SINGH
    African Journal of Biomedical Research 27 (4s), 4144-4152 , 2024
    2024.0
    Citations: 1
  • "Consumer Attitudes toward Green Marketing and Eco-Friendly Products: An Analysis of Awareness and Satisfaction in the Rohilkhand Region"
    PBS Pravendra Dixit
    African Journal of Biomedical Research, ISSN (1119-5096) 27 (4s), 4144-4152 , 2024
    2024.0
  • Green Solutions: A Handbook for Sustainable Business Strategies and Models
    V Verma, P Singh
    Bharti Publications , 2024
    2024.0
    Citations: 1
  • Navigating the Development and Governance of AI Ecosystems in India: Challenges, Opportunities, and Policy Recommendations
    P Dixit, SK Singh
    Int. J. All Res. Educ. Sci. Methods (IJARESM) 12 (4), 5243-5255 , 2024
    2024.0
    Citations: 1
  • THE IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOR: A STUDY OF PURCHASE PATTERNS IN PERSONAL CARE AND COSMETIC PRODUCTS IN UTTAR PRADESH, INDIA
    P Dixit, PB Singh
    2024.0
    Citations: 2
  • " Advancing Youth Employability And Economic Growth: The Strategic Role Of Skill Development Programs In India
    SK Singh, MP Dixit
    REDVET-Revista electrónica de Veterinaria 25 (1), 2024 , 2020
    2020.0
  • Integrating sustainable business strategies in the tourism and hospitality sector: A pathway to green innovation and community empowerment
    P Dixit, PB Singhb
  • Navigating the Digital Landscape
    V Verma, KK Kanoujiya, PD Chaurasiya, Pradeep
  • Analyzing the Impact of Emerging Digital Marketing Strategies: A Case Study on the Effectiveness of SEO, Social Media, in Small Businesses
    MP Dixit
    Navigating the Digital Landscape, 252 , 0
  • Cultural Influences on Consumer Behavior in Rohilkhand: An Empirical Analysis of Traditions, Values, and Social Norms
    P Dixit, PB Singh

MOST CITED SCHOLAR PUBLICATIONS

  • AI-Powered Consumer Insights for Sustainable Business Practices: A Literature Review on Ethical Marketing and Green Consumerism
    P Dixit, PB Singh
    Journal of Indian Institute for Engineering 4, 28 , 2025
    2025.0
    Citations: 3
  • “Bridging Higher Education and Industry: An Academic Evaluation of Curriculum Effectiveness in Skill Development for Employability
    SK Singh, MP Dixit
    International Journal of Scientific Research in Engineering and Management … , 2025
    2025.0
    Citations: 2
  • The Impact of Artificial Intelligence on Various Sectors: Benefits, Challenges, and Future Prospects
    P Dixit, PB Singh
    International Journal of Innovations in Science, Engineering And Management … , 2024
    2024.0
    Citations: 2
  • THE IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOR: A STUDY OF PURCHASE PATTERNS IN PERSONAL CARE AND COSMETIC PRODUCTS IN UTTAR PRADESH, INDIA
    P Dixit, PB Singh
    2024.0
    Citations: 2
  • "Consumer Attitudes toward Green Marketing and Eco-Friendly Products: An Analysis of Awareness and Satisfaction in the Rohilkhand Region"
    P Dixit, PPB SINGH
    African Journal of Biomedical Research 27 (4s), 4144-4152 , 2024
    2024.0
    Citations: 1
  • Green Solutions: A Handbook for Sustainable Business Strategies and Models
    V Verma, P Singh
    Bharti Publications , 2024
    2024.0
    Citations: 1
  • Navigating the Development and Governance of AI Ecosystems in India: Challenges, Opportunities, and Policy Recommendations
    P Dixit, SK Singh
    Int. J. All Res. Educ. Sci. Methods (IJARESM) 12 (4), 5243-5255 , 2024
    2024.0
    Citations: 1
  • The Impact of Green Marketing Mix on Consumer Repurchase Intentions: Mediating Role of Environmental Consciousness in India
    PPBS Mr. Pravendra Dixit
    International Journal of Research Publication and Reviews (IJRPR) 7 (1), 936-949 , 2026
    2026.0
  • The Digital Persuasion Paradigm: Examining the Psychological and Sociological Impact of Social Media Influencers on Consumer Behavior
    MP Dixit, PB Singh
    International Journal of Research Publication and Reviews ( IJRPR) 6 (10 … , 2025
    2025.0
  • Evaluating the Effectiveness of Green Marketing Strategies in the Indian FMCG Sector: A Consumer Behavior Perspective
    MP Dixit, PB Singh
    Unnati International Journal of Multidisciplinary Scientific Research (U.I.J … , 2025
    2025.0
  • EVALUATING THE IMPACT OF NEP 2020 ON ACADEMIC PERFORMANCE, COGNITIVE DEVELOPMENT, AND STAKEHOLDER ENGAGEMENT: CHALLENGES AND OPPORTUNITIES
    SK Singh, MP Dixit
    Knowledgeable Research A Multidisciplinary Journal 3 (04), 5-14 , 2024
    2024.0
  • "Consumer Attitudes toward Green Marketing and Eco-Friendly Products: An Analysis of Awareness and Satisfaction in the Rohilkhand Region"
    PBS Pravendra Dixit
    African Journal of Biomedical Research, ISSN (1119-5096) 27 (4s), 4144-4152 , 2024
    2024.0
  • " Advancing Youth Employability And Economic Growth: The Strategic Role Of Skill Development Programs In India
    SK Singh, MP Dixit
    REDVET-Revista electrónica de Veterinaria 25 (1), 2024 , 2020
    2020.0
  • Integrating sustainable business strategies in the tourism and hospitality sector: A pathway to green innovation and community empowerment
    P Dixit, PB Singhb
  • Navigating the Digital Landscape
    V Verma, KK Kanoujiya, PD Chaurasiya, Pradeep
  • Analyzing the Impact of Emerging Digital Marketing Strategies: A Case Study on the Effectiveness of SEO, Social Media, in Small Businesses
    MP Dixit
    Navigating the Digital Landscape, 252 , 0
  • Cultural Influences on Consumer Behavior in Rohilkhand: An Empirical Analysis of Traditions, Values, and Social Norms
    P Dixit, PB Singh