Dr Preeti Sharma

@uem.edu.in

Professor & Head School of Business Management
University of Engineering & Management,Jaipur

Dr Preeti Sharma


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https://researchid.co/preetish
Prof has Strong academic background with ample extra-curricular exposure of Teaching, Research, Administration, Training and consultancy. Presently spearheading the efforts to accomplish the academic objectives and excellence of UEM Jaipur, as Head, School of Business Management. She is gold medalist from Sophia college Ajmer, completed her MBA and PhD from Banasthali Vidyapith. A prolific writer; Dr. Sharma has authored 4 Books and published more than 35 research papers in various National and International journals of repute. She is on the International Editorial advisory boards as a Member in International Peer reviewed journals. She received several awards for her outstanding academic achievements like Young Researcher Award , Best Academician of the year , Rashtra Srijan Shiksha Ratan for outstanding contribution in the field of Education Management & Research, Bharat Vidhya Shiromani Award for outstanding achievement in the field of Education, Best Educationist Award

EDUCATION

 PhD from Banasthali Vidhyapith.- 2012
Topic: A Study of Retail Investment Preference in Indian Mutual Fund Industry with Special Reference to Rajasthan
 MBA(Dual Specialization) Marketing and Finance from Banasthali Vidyapith-2005
 MA Economics from MDS University Ajmer-2013
 BA (Eco Hons) from Sophia College Ajmer-2003

RESEARCH INTERESTS

MARKETING & FINANCE
64

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Statistical Evaluation of Hybrid and ELSS Mutual Fund Performance Employing Sharpe, Treynor, & Jensen Models
    N Dadhich, P Sharma
    International Journal of Economic Practices and Theories 2026, 895-910 , 2026
    2026
  • Artificial Intelligence (AI) Integration for Industrialized Marketing and Management for Transforming Businesses Operations in Africa
    P Sharma, N George, S Pareek
    International Conference on Artificial Intelligence in Management for … , 2025
    2025
    Citations: 1
  • The Study of Preferences of Investors for Investment in Mutual Fund
    N Dadhich, P Sharma
    International Conference on Artificial Intelligence in Management for … , 2025
    2025
  • Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence
    R Mukherjee¹, S Ghildiyal, M Sharma, P Sharma
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025
  • Can ChatGPT Satisfy All? An Experimental Evidence
    P Sharma¹, S Banerjee, A Bhattacharya
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025
  • AI-Driven Marketing Strategies: Understanding and Predicting Consumer Behaviour
    TS Saranya, SK Gupta, PS GayathriRaj, RS John
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025
    Citations: 1
  • The Role of Artificial Intelligence in Personalized Marketing: Enhancing Customer Experience & Retention
    JS Bankawat, P Sharma
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025
    Citations: 1
  • An Entropy-Based Model for Predicting Employee Turnover during Industry 4.0 Transitions
    S Banerjee, S Pareek, P Sharma
    Emerging Management Practices, Management Chronicles 1 , 2025
    2025
  • Modeling Warfare Conflicts at the Operational Level as a Game under a Social-Learning DeGroot Network
    AB Preeti Sharma, Sourav Banerjee
    Library Progress International 44 (6) , 2024
    2024
  • Predictive Maintenance for Smart Manufacturing: An AI and IoT-Based Approach.
    S Dey, P Sharma
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 18
  • Hospital occurrence of canine dermatological disorders and related lesions in and around Palam valley of Himachal Pradesh.
    P Sharma, A Bansal, R Chahota, S Kumar, R Kumar, R Asrani
    2023
  • Category Management's Effects on retail Business Profitability and operations
    DRP SHARMA
    Neuroquantology , 2022
    2022
    Citations: 1
  • Contemporary Issues and Challenges in Management & Economics
    PDP Sharma
    2022
  • Category Management's Effects on retail Business Profitability and operations
    DSC Dr Preeti Sharma, Dr. Monali Sharma, Dr.N.Vijayanand, Dr. J.Prabhakaran ...
    Neuroquantology 20 (10), 4401 , 2022
    2022
  • A critical appraisal of online marketing in india
    P Sharma, MA Quadir, R Hamsaveni, M Vasumathy, AS Chandra, ...
    Journal of Higher Education Theory and Practice 22 (12), 496 , 2022
    2022
    Citations: 2
  • Financial independence and maternal mental health-A right balance
    K Shekhawat, P Sharma, P Menaria
    Southeast Asian Journal of Health Professionals 5 (1), 4-7 , 2022
    2022
    Citations: 6
  • ORGANIZATIONAL CULTURE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE; MEDIATING EFFECT OF ORGANIZATIONAL COMMITMENT
    MASC Dr. Sriram. E, Sharma Preeti, Ms Major Manju R, Dr ...
    SEYBOLD REPORT 17 (Issue-10), 1979-1986 , 2022
    2022
  • Qualitative Enquiry on The Online Marketing Based Effective Strategies
    SKB Preeti Sharma, S Sriranjani Mokshagundam, K.Thirumavalavan, Arun Kumar ...
    Turkish Online Journal of Qualitative Inquiry (TOJQI), 12 (10), 2949-2962 , 2021
    2021
  • Management studies to develop the smart cities on real life situations by using IOT.
    DS Prof Dr Preeti Sharma, Dr. Choudhury., M, Dr. Raj., K.B, Dr. Pallathadka ...
    International Journal of Future Generation Communication and Networking 14 … , 2021
    2021
  • IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON INDIAN BANKING SECTOR
    SP Prof Dr Preeti Sharma
    Journal of the Maharaja Sayajirao University of Baroda ISSN: 0025-0422 55 (1 … , 2021
    2021

MOST CITED SCHOLAR PUBLICATIONS

  • Predictive Maintenance for Smart Manufacturing: An AI and IoT-Based Approach.
    S Dey, P Sharma
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024.0
    Citations: 18
  • An Empirical Evaluation on Performance of Organization through Human Resource Accounting (HRA): A Study on Selected Corporate Units of India,
    DAB Dr Preeti Sharma
    Indian Journal of Finance and Banking, ISSN 2574-6081 E-ISSN 2574-609X … , 2019
    2019.0
    Citations: 15
  • A STUDY OF NON PERFORMING ASSETS MANAGEMENT WITH REFERENCE TO SELECT INDIAN PUBLIC SECTOR BANKS AND PRIVATE SECTOR BANKS
    DP Sharma
    International Journal of Technical Research & Science 4 (Issue I), 15 , 2019
    2019.0
    Citations: 7
  • Financial independence and maternal mental health-A right balance
    K Shekhawat, P Sharma, P Menaria
    Southeast Asian Journal of Health Professionals 5 (1), 4-7 , 2022
    2022.0
    Citations: 6
  • Effect of Gender & Course on Self-Management & Online Learning effectiveness
    DRP SHARMA
    Citations: 6
  • A Study of Risk Orientation of Retail Investors in Indian Mutual Fund Industry with Special Reference to Rajasthan, India
    PDP Sharma, DN Rao
    India (July 18, 2014) , 2014
    2014.0
    Citations: 5
  • A critical appraisal of online marketing in india
    P Sharma, MA Quadir, R Hamsaveni, M Vasumathy, AS Chandra, ...
    Journal of Higher Education Theory and Practice 22 (12), 496 , 2022
    2022.0
    Citations: 2
  • Artificial Intelligence (AI) Integration for Industrialized Marketing and Management for Transforming Businesses Operations in Africa
    P Sharma, N George, S Pareek
    International Conference on Artificial Intelligence in Management for … , 2025
    2025.0
    Citations: 1
  • AI-Driven Marketing Strategies: Understanding and Predicting Consumer Behaviour
    TS Saranya, SK Gupta, PS GayathriRaj, RS John
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025.0
    Citations: 1
  • The Role of Artificial Intelligence in Personalized Marketing: Enhancing Customer Experience & Retention
    JS Bankawat, P Sharma
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025.0
    Citations: 1
  • Category Management's Effects on retail Business Profitability and operations
    DRP SHARMA
    Neuroquantology , 2022
    2022.0
    Citations: 1
  • Impact of COVID-19 on Higher Education
    NS Prof Dr Preeti Sharma
    International Journal for Modern Trends in Science and Technology (IJMTST) 7 … , 2021
    2021.0
    Citations: 1
  • Statistical Evaluation of Hybrid and ELSS Mutual Fund Performance Employing Sharpe, Treynor, & Jensen Models
    N Dadhich, P Sharma
    International Journal of Economic Practices and Theories 2026, 895-910 , 2026
    2026.0
  • The Study of Preferences of Investors for Investment in Mutual Fund
    N Dadhich, P Sharma
    International Conference on Artificial Intelligence in Management for … , 2025
    2025.0
  • Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence
    R Mukherjee¹, S Ghildiyal, M Sharma, P Sharma
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025.0
  • Can ChatGPT Satisfy All? An Experimental Evidence
    P Sharma¹, S Banerjee, A Bhattacharya
    Proceedings of the International Conference on Artificial Intelligence in … , 2025
    2025.0
  • An Entropy-Based Model for Predicting Employee Turnover during Industry 4.0 Transitions
    S Banerjee, S Pareek, P Sharma
    Emerging Management Practices, Management Chronicles 1 , 2025
    2025.0
  • Modeling Warfare Conflicts at the Operational Level as a Game under a Social-Learning DeGroot Network
    AB Preeti Sharma, Sourav Banerjee
    Library Progress International 44 (6) , 2024
    2024.0
  • Hospital occurrence of canine dermatological disorders and related lesions in and around Palam valley of Himachal Pradesh.
    P Sharma, A Bansal, R Chahota, S Kumar, R Kumar, R Asrani
    2023.0
  • Contemporary Issues and Challenges in Management & Economics
    PDP Sharma
    2022.0