v krishna priya

@velsuniv.ac.in

Asst.Professor
VELS INSTITUTE OF SCIENCE TECHNOLOGY AND ADVANCED STUDIES



              

https://researchid.co/priyaraghavan83

EDUCATION

 Ph.D (Business Administration) from Manonmaniam Sundaranar University Tirunelveli, in October 2017
 M.Phil(Management) from Vinayaka Mission University,Salem; in First Division in Dec 2009
 M.B.A (Human Resources with Marketing) from Osmania University, Hyderabad; in First Division in June 2006.
 B.Sc(Computer Science) from Sri Krishna Devaraya University in April 2004 Securing a Distinction with First Class.
 Intermediate (M.P.C) from Board of Intermediate Education in March 2001 securing a Distinction with First Class.
 Secondary School Certificate from Board of Secondary Education in March 1999 securing a Distinction with First Class.

9

Scopus Publications

71

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

Scopus Publications



  • Impact of social media on mental health of students


  • Social media effect on students academic performance based on their usage


  • Factors influencing employee engagement among selected it companies


  • Collision of social network sites among college students academic performance


  • A study on quality of work life with reference to logistics industry, Sriperumbudur
    V. Krishna Priya
    Diva Enterprises Private Limited
    In the present Scenario, Quality of Work Life(QWL) can be viewed as the umbrella under which employees feel fully satisfied with the working environment and extend their wholehearted co operation and support to the management to improve productivity and healthy work environment. Especially most of the Professionals today, seem to be more interested towards the jobs which them increased flexibility at work. QWL can be viewed as an alternative to manage people in the Organizations. The QWL approach considers people as an ‘asset’ to the organization rather than as ‘costs’. It believes that people perform better when they are allowed to participate in managing their work and make decisions. In this present study it is used to find out the “ Quality of Work Life “ among Logistics Industry. A sample size of 50 was collected through structured Questionnaire. The present study was derived from by using statistical tools like Chi-Square, One-way Anova, Correlation etc. To satisfy the present generation workforce, organizations need to concentrate on job designs and organization of work. The present study supports the researchers to identify the concept of Quality of Work Life.

  • A study on employee attrition with reference to Lanson Toyota, Chennai


  • Role of emotional intelligence towards employees commitment-an empirical study among home appliances companies, Chennai


RECENT SCHOLAR PUBLICATIONS

  • Consequences of online class during COVID-19 with female schoolteachers' work-life balance
    TJ Rani, VK Priya
    International Journal of Knowledge and Learning 17 (3), 292-300 2024

  • Impact of information technology women employees remote work during COVID-19 with work life balance
    TJ Rani, VK Priya
    International Journal of Business Innovation and Research 32 (2), 252-259 2023

  • A Cross Sectional Study to Assess Correlation between ALB‐dNLR score and DAS 28 Score in Rheumatoid Arthritis Patients in Tertiary Care Center, Chennai
    V Priya
    Stanley Medical College, Chennai 2023

  • A study of Work Life Balance among BPO Healthcare Employees
    TJ Rani, VK Priya
     2022

  • The Importance of Trust in Understanding the Effects of Social Media Marketing on Brand Equity and Brand Loyalty
    M Deepa, VK Priya
    International Journal of Mechanical Engineering 7 (4) 2022

  • Impact of Social Media on Consumer Purchasing Decision Making
    M Deepa, VK Priya
    Pacific Business Review International 13 (12) 2021

  • A Novel Approach on PPG-RAP Kernel for Symbiotic Pavement Calamity Forecast using Optimized Machine Learning Techniques
    V Priya, C Priya
    Turkish Journal of Computer and Mathematics Education 12 (12), 3348-3357 2021

  • IMPACT OF SOCIAL MEDIA ON MENTAL HEALTH OF STUDENTS
    M Deepa, VK Priya
     2020

  • A Pavement Mishap Prediction Using Deep Learning Fuzzy Logic Algorithm
    V Priya, C Priya
    Intelligent Computing and Innovation on Data Science: Proceedings of ICTIDS 2020

  • LEADERSHIP INFLUENCE TOWARDS EMPLOYEE ENGAGEMENT
    DVKP Ganapathy Ruchira.R
    Journal of the Gujarat Research Society 21 (13), 853-857 2019

  • Consequences of Facebook on student’s mental health – A Conceptual Analysis
    VKP Deepa.M
    Journal of the Gujarat Research Society 21 (13), 604-609 2019

  • Social Media Effect On Students Academic Performance Based On Their Usage
    VK Priya, PG Thirumagal, G Madhumita
     2019

  • Factors Influencing Employee Engagement Among Selected It Companies
    VK Priya
    INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 8 (10), 3554-3556 2019

  • Collision of Social Network Sites Among College Students Academic Performance
    GMVK P.G.Thirumagal
    International Journal of Recent Technology and Engineering 7 (6S5), 1121-1124 2019

  • Factors Influencing Customer Satisfaction Towards Online Shopping
    AS Parveen, VK Priya
     2019

  • Influence of Emotional Intelligence on Employee Performance among Seleced Restaurants, Chennai.
    VK Priya
    EXECUTIVE EDITOR 10 (1), 106 2019

  • THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND EMPLOYEE PERFORMANCE AMONG SELECTED RESTAURANTS, CHENNAI.
    VK Hari Hara Sudha, Priya
     2019

  • RESILIENCE OF SOCIAL MEDIA SITES AFFECTING STUDENTS ACADEMIC PERFORMANCE
    DVKPDPGT Dr.G.Madhumita
    International Journal of Management, Technology And Engineering 9 (1), 2147-2154 2019

  • Magnitude of Social media sites on Students Academic Performance
    GMPGT V.Krishna priya
    International Journal of Research and Analytical Reviews 5 (4), 946-950 2018

  • A study on quality of work life with reference to logistics industry, sriperumbudur
    VK Priya
    Indian Journal of Public Health Research & Development 9 (3), 6-10 2018

MOST CITED SCHOLAR PUBLICATIONS

  • IMPACT OF SOCIAL MEDIA ON MENTAL HEALTH OF STUDENTS
    M Deepa, VK Priya
     2020
    Citations: 40

  • An Impact of Training on Employee Productivity and Development
    VK Priya, R Amutha
    International Journal of Human Resource Management and Research (IJHRMR) 5 2015
    Citations: 7

  • Factors Influencing Customer Satisfaction Towards Online Shopping
    AS Parveen, VK Priya
     2019
    Citations: 5

  • A Study on Impact of Optimum Workplace Culture Policy That Provides Work-Life Balance
    DUS Aktharsha, V Priya
    International Journal of Management 7 (2) 2016
    Citations: 5

  • Social Media Effect On Students Academic Performance Based On Their Usage
    VK Priya, PG Thirumagal, G Madhumita
     2019
    Citations: 4

  • A study on quality of work life with reference to logistics industry, sriperumbudur
    VK Priya
    Indian Journal of Public Health Research & Development 9 (3), 6-10 2018
    Citations: 4

  • The Importance of Trust in Understanding the Effects of Social Media Marketing on Brand Equity and Brand Loyalty
    M Deepa, VK Priya
    International Journal of Mechanical Engineering 7 (4) 2022
    Citations: 2

  • A study of Work Life Balance among BPO Healthcare Employees
    TJ Rani, VK Priya
     2022
    Citations: 1

  • A Pavement Mishap Prediction Using Deep Learning Fuzzy Logic Algorithm
    V Priya, C Priya
    Intelligent Computing and Innovation on Data Science: Proceedings of ICTIDS 2020
    Citations: 1

  • Factors Influencing Employee Engagement Among Selected It Companies
    VK Priya
    INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 8 (10), 3554-3556 2019
    Citations: 1

  • A STUDY ON EMPLOYEE ATTRITION WITH REFERENCE TO LANSON TOYOTA, CHENNAI
    VKPHH Harasudha
    Man in India 97 (22), 115-124 2017
    Citations: 1

Publications

 Madhumita.G & Krishna Priya.V (2015),” A study on Customer Satisfaction in services with reference to retail stores, Chennai”, International Journal of in Multidisciplinary and Academic Research (SSIJMAR), Vol: 4(3), Pp: 179-184.( UGC Approved Journal)
 Krishna Priya.V & Madhumita.G (2015),” A study on employee absenteeism in Home Appliances Company, Chennai”, International Journal of Human Resources Management and Research, Vol: 5(1), Pp: 31-36
 Krishna Priya.V & Amutha.R (2015), “ An Impact of Training on Employee productivity and Development”, International Journal of Human Resources Management and Research, Vol: 5(5), Pp: 41-44
 Krishna Priya.V. & Amutha.R (2015),” A study on training effectiveness among ITES Sector”, Chennai,”Research Journal of Social Science and Management, Vol: 5(7), Pp: 112-117 ( Google Scholar).
 Kandavel.R & Krishna Employee Quality of work life and its importance through Training and Development”, International Journal of Management and Humanities, Vol: 3(2). ( Google Scholar)
 Hariharasudha.H. & Krishna Priya.V. (2017), " Role of Emotional Intelligence towards Employees Commitment-An Empirical Study among Home Appliances Companies, Chennai", Journal of Advanced Research in Dynamical and Control systems, Special Issue-7 ( Scopus Indexed)
 Krishna Hariharasudha.H. ( 2017), " A Study on Employee Attrition with Reference to Lanson Toyota, Chennai", Man in India", Volume : Part 2 ( Scopus Indexed)
 Krishna Priya.V. ( 2018), "A Study on Quality of Work Life With Reference to Logistics Industry, Sriperumbudur", Indian Journal of Public Health Research & Development, Volume : ( Scopus Indexed)
 Krishna Priya.V. and G.Madhumita ( 2018), " Employee Welfare Measures in Computer Peripherals Manufacturing Companies ", International Journal of Pure and applied Mathematics , Vol: 119(12) ( UGC approved)
 Krishna Priya.V., G.Madhumita and ( 2018), " Magnitude of Social Media on Students Academic Performance", International Journal of Research and Analytical Reviews Vol: 5(4), Pp: 946-950.
 Madhumita.G, , and KrishnaPriya V.(2019), "Resilience of Social Media Sites Affecting Students Academic Performance", International Journal of Management Technology & Engineering (IJMTE),Volume 9(1) Pp: 2147-2154.
 Sajitha Praveen.A. and Krishna , Factors Influencing Customer satisfaction towards online shopping", International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Volume 9, Issue Special, February 2019, Pp: 197-202
 , Madhumita.G, and KrishnaPriya V.(2019)," Collision of social network sites among college students academic performance", International Journal of Recent Technology and Engineering, Vol:7(6S5), Pp: 1211-1214.
 Harihara Sudha.H. and Krishna The Relationship Between Emotional Intelligence and Employee performance among selected Restuarants, Chennai", International Journal Scientific Research and Review", Vol:8(5), Pp: 1470-1483.
 Sneha Priya.M and .Krishna Priya.V. ( 2019), "Work Place Gossip and Rumour", International Journal of Research and Analytical Reviews, Vol:6(9),Pp: 36-38.
 Jansi Rani.T and Krishna , "Factors on Work Life Balance- A Conceptual Study", International Journal of Research and Analytical Reviews, Vol:6(2), Pp:242-244
 Krishna Priya.V (2019), "Factors Influencing Employee Engagement among selected IT Companies", International Journal of Scientific Technology Research, Vol: 8(10), Pp: 3554-3556
 Krishn Priya.V., , Madhumita.G (2019).,"Social Media effect on Students academic perforrmance based on their usage", International Journal of Scientific Technology Research, Vol: 8(11), Pp:2715-2720.
 Deepa.M and Krishna Priya.V (2019), "Consequence of Facebook on Students mental Health- A Conceptual Analysis", Journal of the Gujarat Research Society, Vol:21(13), Pp: 604-609
 Ganapathy Ruchira.R and Krishna Priya.V (2019), "Leadership Influence towards Employee Engagement" Journal of the Gujarat Research Society, Vol:21(13),Pp:853-857
 Deepa.M and Krishna Priya.V (2020) , " Impact of Social Media on Mental Health of Students", International Journal of Scientific Technology Research, Vol: 9(3), Pp: 3796-3800.

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Research Projects:
Completed the project VELS SEED Grant to Vels Institute of Science Technology and Advanced Studies(VISTAS), Chennai.
Title: Impact of Social Media among Students Academic Performance
Duration: 6 months( Apr-Sep’18)
Role: Co- Investigator