PUJARI SUDHARSANA REDDY

@bschool.cms.ac.in

ASSISTANT PROFESSOR, FACULTY OF MANAGEMENT STUDIES, CMS BUSINESS SCHOOL, JAIN DEEMED TO BE UNIVERSITY
JAIN DEEMED TO BE UNIVERSITY

PUJARI SUDHARSANA REDDY


                        Download Compact PDF  
https://researchid.co/pujarisudharsanareddy

EDUCATION

M.COM MBA AND PHD

RESEARCH, TEACHING, or OTHER INTERESTS

Economics, Econometrics and Finance, General Economics, Econometrics and Finance, Finance, Economics and Econometrics
7

Scopus Publications

Scopus Publications

  • Maximizing return on investment through cloud solution
    S. Vinoth, C. Gopalakrishnan, Geeti Sharma, Pujari Sudharsana Reddy
    Embracing the Cloud as A Business Essential, 2025
    Computing in the cloud has emerged as an essential element in the digital transformation of businesses, as it provides businesses with increased scalability, flexibility, and cost-effectiveness. The strategic role that clouds technology plays in enhancing operational efficiency and propelling research and development. In particular, it highlights the significance of data integrity, security, and compliance within multi-cloud environments, which are characterized by the complexity that arises from the management of multiple platforms. In order for organizations to successfully adopt cloud computing, they need to develop migration strategies that are tailored to their specific needs, carry out comprehensive readiness assessments, and put in place robust change management procedures.
  • Cost management in cloud services for business
    C. Gopalakrishnan, S. Vinoth, Geeti Sharma, Pujari Sudharsana Reddy
    Embracing the Cloud as A Business Essential, 2025
    The critical function that cost management plays in cloud computing for modern businesses, with an emphasis on the requirement for efficient strategies to maximize operational efficiency and minimize expenses. As more and more businesses move their operations to the cloud, cost management becomes increasingly important for preventing excessive spending and ensuring the organization's continued financial viability. There are a number of important strategies, one of which is the utilization of monitoring and optimization tools that produce real-time insights into the utilization of resources. This highlights the significance of auto-scaling and scheduled resource shutdowns in order to dynamically manage resources in accordance with demand, thereby reducing expenditures that are not particularly necessary.
  • Analyzing Macroeconomic Indicators and the Indian Rupee
    Pujari Sudharsana Reddy, R. Shalini, Shrinivas R. Patil
    Applied Research for Growth Innovation and Sustainable Impact, 2025
    The world economy has been very volatile, and exchange rates have had a determining impact on the nature of certain economies. This research analyzes the correlation between macroeconomic factors and the Indian Rupee (INR) exchange rate against the US Dollar (USD) from 2014 to 2022. From secondary sources of reliable data, six hypotheses were designed to analyze correlations among exchange rates and essential variables such as inflation, GDP growth, trade balance, foreign direct investment (FDI), unemployment, and lending interest rates. Statistical analyses were carried out using SPSS software, under which Pearson’s correlation coefficient was used to indicate the direction and magnitude of the relationship. Results demonstrate that there exist strong positive associations between FDI and the exchange rate (r = 0.915) and unemployment and the exchange rate (r = 0.805), depicting their high level of impact towards currency stability. On the other hand, lending interest rates had high negative correlation (r = -0.888), indicating their opposite effect on the exchange rate. Inflation showed weak positive correlation (r = 0.392), and trade balance and GDP growth showed no significant correlation. Shared variance analysis also detected these dynamics and provided insights into investment strategy and economic policy-making. The study highlights the necessity of export strengthening, encouraging sustainable FDI, and practicing monetary restraint to enhance INR stability. Future research needs to explore the impact of post-pandemic economic transformation and geopolitical tensions on global currency markets. These findings offer important implications for policymakers and stakeholders to transcend exchange rate volatility in an uncertain global economy.
  • Data as a Strategic Asset: A Study
    Shrinivas R. Patil, Pujari Sudharsana Reddy, K. P. Premalatha
    Future Proofing Emerging Technologies for Business Transformation, 2025
    Data has emerged as a critical strategic asset in today's digital economy, and in driving innovation, it has become the source of competitive advantage. Companies are under flood studies with data coming from diverse sources, and effective use of such data is an indispensable activity for market differentiation. Value capture refers to converting created value into profit by strategies such as data monetization, dynamic pricing, and customer segmentation. Examples include Google's targeted ads and Netflix's personalized recommendations. Companies like Amazon and Coca-Cola show how it is done. AI, machine learning, and cloud computing give captured data additional value. On the other hand, ethical considerations and conformity with regulations like GDPR are extremely critical. In sum, organizations have to invest in a robust data infrastructure and a culture of responsible use of data to succeed in this data-driven world.
  • The Effect of Futures Markets on Return and Volatility—Comparative Study of Pre- and Post-Futures S&P 500, CNX Nifty, and Nifty Junior
    Chaya Bagrecha, Pujari Sudharsana Reddy, Anusha S. Sangondimath
    Applied Research for Growth Innovation and Sustainable Impact, 2025
    The study analyzes futures market effects on return and volatility patterns for CNX-Nifty and Nifty-Junior and S&P_500 indices to address the fundamental market question about derivative influence on market behavior. An analysis of the lead-lag connections and spot-future market spillover effects with volatility clustering patterns is performed using high-frequency data during June 1, 2020 to May 31, 2021. Sophisticated econometric methods including cointegration analysis, Engle-Granger causality tests, ARCH/GARCH and bivariate GARCH approaches are used. The research data reveals a long-term price connection between futures and spot markets thus demonstrating powerful proof of futures markets’ price discovery ability. Previous market volatility demonstrated a strong influence on upcoming movements within the market space. The two markets showed mutual volatility transmission patterns most evidently during daily trading periods. The two main operating domains of futures markets include price discovery capabilities combined with efficient market performance and risk transmission during market crises. Futures markets primarily perform price discovery and risk management functions and require proper regulatory safeguards against speculative behavior according to this paper. Additional investigations that probe macroeconomic forces together with high-frequency stock buying and selling and spread effects between markets will expand knowledge about financial market behaviors.
  • Did the Economic Reforms Change the Macroeconomic Drivers of the Indian Economy in the Post-Reform Era? An ARDL Bounds Test Approach
    Pujari Sudharsana REDDY, Chaya BAGRECHA, Muthu Gopala KRISHNAN
    Theoretical and Practical Research in the Economic Fields, 2023
    Purpose: The purpose of this study is to investigate the macroeconomic forces that have been driving the Indian economy during both the pre-reform and post-reform eras, that is, from 1950-1951 to 1990-1991 and from 1991-1992 to 2022-2023 respectively. Problem: The Indian economy underwent significant economic and financial sector reforms in 1991-92, with the goal of reviving its stagnant growth. These reforms are intended to spur the economic growth of India. What were the main forces behind the Indian economy before and after the reforms? Is the research question. The goal of the current study is to determine if the economic reforms shifted or maintained the pre-reform era’s driving forces for the Indian economy in the post-reform era. Design/Methodology/Approach: The gross domestic product (GDP), the gross domestic savings (GDS), the private consumption expenditure (PFCE), the government final consumption expenditure (GFCE), the inflation rate, the exchange rate, the exports, the imports, the internal and external borrowings of the government, personal remittances, foreign direct investment (FDI), and foreign portfolio investments (FPI) are all taken into consideration in order to fill the research gap that has been identified as a result of the comprehensive review of the literature. Following an analysis of the selected variables' fundamental characteristics, an econometric model is developed using the Autoregressive Distributed Lag (ARDL) Bounds Test Model. Findings: There is no evidence of long-run causation and association between the variables, but the findings of the ARDL Bounds Test showed that in the pre-reform period, PFCE is the major driver of the GDP in the short-run, with strong support from imports. However, since the reform, PFCE, GDS, and Exports are the primary short- and long-term contributors to GDP. Practical Implication: These findings indicate that India's macroeconomic system is shifting. The Indian economy has undergone a dramatic shift, moving away from a reliance on imports and toward one that is consumer-driven and export-driven. As savings and consumer expenditures are the main drivers of the Indian economy’s growth in the post-reform era, policies should be designed to increase savings and consumption as well as increase exports.
  • Comprehensive literature review on stakeholder prospects, responsibilities, and quality performance measurement in sustainable supply chain governance
    Jiya Wadhwa, Prem Colaco, Pujari Sudharsana Reddy, Manjula Jain
    Multidisciplinary Reviews, 2023
    The sustainable Governance of supply chains has become essential for businesses trying to balance economic success and ecological and ethical imperatives in an era of increased environmental awareness and social responsibility. Many stakeholders are pressuring companies to integrate sustainability into their supply chains as environmental degradation and social inequality worsen. Therefore, it is essential to include non-traditional supply chain stakeholders, such as competitors and non-governmental organizations, in supply chain operations to produce an SSCG. This comprehensive literature review synthesizes and examines the current body of information on stakeholder prospects, responsibilities, and measuring quality performance in sustainable supply chain governance. Therefore, this study's primary objective is to clearly show how SSC practices are related to stakeholder roles and responsibilities. A thorough literature examination was conducted, and 40 peer-reviewed journal publications from 2019 to 2023 were included. In this work, expectations, as stated in scholarly literature, are methodically categorized, and any gaps are reviewed critically. A reasonable explanation for stakeholders' discontent with the sustainability performance measurement and evaluation methods used nowadays is that, as the literature review demonstrates, stakeholder expectations have yet to be considered. The findings indicate that many external and internal supply chain stakeholders drive, enable, or check the application of sustainable supply chain Governance techniques.While governments and non-governmental organizations are essential drivers of sustainable supply chain Governance techniques, research can also help with their implementation. Furthermore, proactive interaction with external supply chain stakeholders improves organizational learning by boosting understanding and awareness of sustainability and developing knowledge.