Dr. PURVI MATHUR

@bitmesra.ac.in

Assistant Professor, Department of Management
Birla Institute of Technology, Mesra

Dr. PURVI MATHUR


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https://researchid.co/purvimathur1986
She has 15 years of experience as a Faculty of Marketing in the Department of Management Birla Institute of Technology, Mesra, Jaipur Campus. She has published papers in the international and national journals and conferences. Notable among them is “Competition in the Indian e-Commerce Industry with Reference to Retail Sector”, presented in the Summer Marketing Conference, IIM Indore- NASMEI. Research interest revolves around Consumer Behavior and Retail in 2016. She pursued her research in the Consumer Psychology towards the Online Food Application from the ICFAI Business School. She has published papers on Block Chain and Cloud Kitchen in the Sage Journals of Repute. She had attended and presented articles on the trending topics POKE YOKA Approach and Cluster Analysis in the Conferences organized by ICFAI Hyderabad, IIM Indore , and Chimaya College of Chennai in collaboration with Shri Ram College, Delhi. Published Research Papers in Scopus Indexed Journals and also won best award.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Social Sciences, Psychology, Waste Management and Disposal
62

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Understanding the Impact of Digital Wallets on Teenagers’ Buying Behavior: A ‘Pain of Paying’ Theory Perspective
    P Mathur, P Sharma
    Kronika 25 (9), 204-240 , 2025
    2025
  • Youth Standpoints on Food Wastage at Indian Weddings: A Cross-Sectional Study of Policy Perspectives and Tech-Driven Solutions for a Sustainable Future
    RS Mathur Purvi ,Sharma Anju , Gaur Seema , Singh Nidhi , Sharma Harshal ...
    Techniques - Sciences - Methodes 9 (8), 84-113 , 2025
    2025
  • AI-Driven Solutions for Tax Filing Management: A case study in India
    CKJ Sharma Priyanshu, Mathur Purvi, Sharma Roopali
    Tanz Research Journal 11 (8), 486-512 , 2025
    2025
  • Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption
    M Purvi, B Kushagra, D Lavina, S Avantika, G Disha
    Tanz Research Journal 11 (7), 563-588 , 2025
    2025
  • 8M The Journal of Indian Management & Strategy
    A Grover, G Chawla, T Tokas, HK Gujral, P Bhatt, P Mathur, VK Mathur, ...
    JIMS 8, 17 , 2025
    2025
  • THE IMPACT OF GLOBALIZATION ON BUSINESS MANAGEMENT THROUGH IOT INTEGRATION, DIGITAL TRANSFORMATION, AND DATA ANALYTICS-DRIVEN ECONOMIC POLICIES
    BNBU Mata, G Sharma, A Vani, S Verma, A Sharma, P Mathur, ...
    Lex Localis 23 (S6), 2375-2386 , 2025
    2025
  • Adaptation was a Big Requirement during Pandemic: Proved by Swiggy and Zomato (Popular among Indian Teens)
    M Purvi, S Priyanshu
    Advances in Consumer Research (ACR, 2025) 2 (2), 638 - 651 , 2025
    2025
  • "HAVOC" IS CREATED BY TEENS' ANXIETY OF HEARING THAT A CERTAIN DISH OR DISCOUNT WON'T BE AVAILABLE IN THE FUTURE ON ONLINE FOOD APPLICATIONS
    P Mathur, MK Vidhu
    The Journal of Indian Management & Strategy 30 (Issue 2), 26-33 , 2025
    2025
  • Total Quality Management (TQM) in the Indian Retail Industry to Enhance Customer Satisfaction in Context to Rajasthan Region (Marwari Business Hub)
    P Mathur, P Sharma, A Sharma, Y Agarwal
    Journal of Information Systems Engineering and Management 10 (14s), 707-719 , 2025
    2025
  • AI Impact on Learning and Development in the Indian Educational Institution with Specific to Rajasthan Region
    P Mathur, A Sharma
    Journal of Computational Analysis and Applications 33 (7) , 2024
    2024
  • Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
    P Mathur, VK Mathur
    Immersive Technology and Experiences: Implications for Business and Society … , 2023
    2023
    Citations: 1
  • Consumer purchase intention and behavior toward cloud kitchen (pandemic opportunity) with reference to India: An empirical examination
    P Mathur, VK Mathur
    Jindal Journal of Business Research 12 (2), 194-208 , 2023
    2023
    Citations: 13
  • Teenagers’ Intention on Sustainable Development-A Food Delivery App–Based Analysis
    P Mathur, VK Mathur
    SDMIMD Journal of Management 14 (1) , 2023
    2023
    Citations: 1
  • Immersive Technology and Experiences
    GS Heggde, SK Patra, R Panda
    2023
    Citations: 7
  • Psychology towards the sustainability in context to Online Food Applications- Pandemic Impact on India School Teenagers"
    M Purvi, MK Vidhu
    Re- Imagineering Business and Management: The Emerging Landscape”, , 2023
    2023
  • Wastage is caused by Consumer Anxiety about Food Shortages and Promotions- Pragmatic Review
    M Purvi, MK Vidhu
    CERE 2022, Indian Institute of Management, Indore , 2022
    2022
  • “Enhancing Effecienciee in Food supply Chain Using Digitalization and Poka Yoke Approach”
    M Purvi, MK Vidhu
    ICOM-2022, ICFAI Hyderabad, , 2022
    2022
  • The experiences, challenges and acceptance of online food application by the consumers and the enhancement of value through blockchain technology
    M Purvi, M Vidhu
    Asia-Pacific Journal of Management Research and Innovation 17 (3-4), 161-167 , 2021
    2021
  • “An Analysis on Best Practices for Sustainability in Business: With reference to Marketing Strategy”
    M Purvi, S Padmesh
    Youth-2025, Bloomsberg Publication, 2017 , 2017
    2017
  • “ Business Strategy for Sustainable Development- With Reference to Indian Food Industry “
    SK Subhi, M Purvi
    Youth-2025, Bloomsberg Publication. , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Impact of Digitalization on the Indian Economy and requirement of Financial Literacy
    M Kaul, P Mathur
    Proceedings of International Conference on Recent Innovations in Engineering … , 2017
    2017
    Citations: 36
  • Consumer purchase intention and behavior toward cloud kitchen (pandemic opportunity) with reference to India: An empirical examination
    P Mathur, VK Mathur
    Jindal Journal of Business Research 12 (2), 194-208 , 2023
    2023
    Citations: 13
  • Immersive Technology and Experiences
    GS Heggde, SK Patra, R Panda
    2023
    Citations: 7
  • Impact of demonetization on the Indian retail industry before and after 10th December 2016
    P Mathur, R Arora
    International Journal of Development Research 7 (7), 13993-13999 , 2017
    2017
    Citations: 4
  • Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
    P Mathur, VK Mathur
    Immersive Technology and Experiences: Implications for Business and Society … , 2023
    2023
    Citations: 1
  • Teenagers’ Intention on Sustainable Development-A Food Delivery App–Based Analysis
    P Mathur, VK Mathur
    SDMIMD Journal of Management 14 (1) , 2023
    2023
    Citations: 1
  • Understanding the Impact of Digital Wallets on Teenagers’ Buying Behavior: A ‘Pain of Paying’ Theory Perspective
    P Mathur, P Sharma
    Kronika 25 (9), 204-240 , 2025
    2025
  • Youth Standpoints on Food Wastage at Indian Weddings: A Cross-Sectional Study of Policy Perspectives and Tech-Driven Solutions for a Sustainable Future
    RS Mathur Purvi ,Sharma Anju , Gaur Seema , Singh Nidhi , Sharma Harshal ...
    Techniques - Sciences - Methodes 9 (8), 84-113 , 2025
    2025
  • AI-Driven Solutions for Tax Filing Management: A case study in India
    CKJ Sharma Priyanshu, Mathur Purvi, Sharma Roopali
    Tanz Research Journal 11 (8), 486-512 , 2025
    2025
  • Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption
    M Purvi, B Kushagra, D Lavina, S Avantika, G Disha
    Tanz Research Journal 11 (7), 563-588 , 2025
    2025
  • 8M The Journal of Indian Management & Strategy
    A Grover, G Chawla, T Tokas, HK Gujral, P Bhatt, P Mathur, VK Mathur, ...
    JIMS 8, 17 , 2025
    2025
  • THE IMPACT OF GLOBALIZATION ON BUSINESS MANAGEMENT THROUGH IOT INTEGRATION, DIGITAL TRANSFORMATION, AND DATA ANALYTICS-DRIVEN ECONOMIC POLICIES
    BNBU Mata, G Sharma, A Vani, S Verma, A Sharma, P Mathur, ...
    Lex Localis 23 (S6), 2375-2386 , 2025
    2025
  • Adaptation was a Big Requirement during Pandemic: Proved by Swiggy and Zomato (Popular among Indian Teens)
    M Purvi, S Priyanshu
    Advances in Consumer Research (ACR, 2025) 2 (2), 638 - 651 , 2025
    2025
  • "HAVOC" IS CREATED BY TEENS' ANXIETY OF HEARING THAT A CERTAIN DISH OR DISCOUNT WON'T BE AVAILABLE IN THE FUTURE ON ONLINE FOOD APPLICATIONS
    P Mathur, MK Vidhu
    The Journal of Indian Management & Strategy 30 (Issue 2), 26-33 , 2025
    2025
  • Total Quality Management (TQM) in the Indian Retail Industry to Enhance Customer Satisfaction in Context to Rajasthan Region (Marwari Business Hub)
    P Mathur, P Sharma, A Sharma, Y Agarwal
    Journal of Information Systems Engineering and Management 10 (14s), 707-719 , 2025
    2025
  • AI Impact on Learning and Development in the Indian Educational Institution with Specific to Rajasthan Region
    P Mathur, A Sharma
    Journal of Computational Analysis and Applications 33 (7) , 2024
    2024
  • Psychology towards the sustainability in context to Online Food Applications- Pandemic Impact on India School Teenagers"
    M Purvi, MK Vidhu
    Re- Imagineering Business and Management: The Emerging Landscape”, , 2023
    2023
  • Wastage is caused by Consumer Anxiety about Food Shortages and Promotions- Pragmatic Review
    M Purvi, MK Vidhu
    CERE 2022, Indian Institute of Management, Indore , 2022
    2022
  • “Enhancing Effecienciee in Food supply Chain Using Digitalization and Poka Yoke Approach”
    M Purvi, MK Vidhu
    ICOM-2022, ICFAI Hyderabad, , 2022
    2022
  • The experiences, challenges and acceptance of online food application by the consumers and the enhancement of value through blockchain technology
    M Purvi, M Vidhu
    Asia-Pacific Journal of Management Research and Innovation 17 (3-4), 161-167 , 2021
    2021