Pushpa A
@kristujayanti.edu.in/home
Assistant Professor
Kristu Jayanti College
EDUCATION
MCOM., MBA., Ph.D
RESEARCH INTERESTS
Behavioral Finance, Marketing
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
B. Mahammad Rafee, Sogra Khatoon, S. Jaber Asan, S. Mohammed Zaheed, R. Mohammed Ali, and A. Pushpa
Springer Nature Switzerland
K. P. Jaheer Mukthar, C. Nagadeepa, Doris Padmini Selvaratnam, A. Pushpa, and Nidhi Shukla
Springer Science and Business Media LLC
AbstractClothing is an essential aspect of our daily lives, but it comes with a high environmental cost. The production and disposal of clothing contribute to pollution, greenhouse gas emissions, and the depletion of natural resources. However, recycled clothing presents an opportunity to reduce the impact of the fashion industry on the environment. The present study aims to investigate the impact of product-related factors, personal factors, promotional factors, social factors, and environmental and economic factors on recycled clothing buying behaviour. The data for analysis was collected using a survey method both online and offline from a sample of 420 selected through convenient sampling. Using SEM analysis, the study identified that all five factors influenced recycled clothing buying behaviour. Notably, it was found that among the factors considered promotional factors exhibited a pronounced effect on recycled clothing buying behaviour. Intriguingly product product-related factors did not show a significant influence on buying behaviour. The result of the study provides new insights into the existing literature in the context of the study.
U. Ramya, A. Pushpa, and Nitu Ghosh
Emerald Publishing Limited
C. Nagadeepa, K. P. Jaheer Mukthar, A. Pushpa, Zablodska Inna, Lyshenko Marharyta, Makarenko Nataliia, and Makarova Viktoriia
Springer Nature Switzerland
C. Nagadeepa, A. Pushpa, Iryna Budnikevich, Inga Krupenna, Nadiia P. Reznik, Oksana G. Vitriak, and Viktoriia S. Chopei
Springer Nature Switzerland
A. Pushpa, Nidhi Shukla, Liliana Horal, Oleksandr Kivshyk, Olha Stepaniuk, and Nadiia P. Reznik
Springer Nature Switzerland
A. Pushpa, C. Nagadeepa, K. P. Jaheer Mukthar, Oklander Mykhailo, Oklander Ihor, and Rakytska Svitlana
Springer Nature Switzerland
U. Ramya, Maria Boaler, M. Krishna Murthy, and A. Pushpa
Emerald Publishing Limited
A. Pushpa, K. P. Jaheer Mukthar, U. Ramya, Edwin Hernan Ramirez Asis, and William Rene Dextre Martinez
Wiley
A. Pushpa, J. K. Singh, Norma Ramirez-Asis, Roger Norabuena-Figueroa, Willian Fernandez-Celestino, and Wilber Acosta-Ponce
Springer Nature Switzerland
A. Pushpa, C. Nagadeepa, K. P. Jaheer Mukthar, Hober Huaranga-Toledo, Laura Nivin-Vargas, and Matha Guerra-Muñoz
Springer International Publishing