Dr.B.R.Kumar

@andhraloyolacollege.ac.in

Professor & Director Department of MBA
Andhra Loyola College

Dr.B.R.Kumar


                           Download Compact PDF  
https://researchid.co/rajeevkumar
Dr. B.R. Kumar Director MBA Program, coordinator EISC in Andhra Loyola College Vijayawada have 26 years of experience With M.B.A, Ph.D. Has 27 articles in ABDC & Scopus, presentations at 5 conferences, 15 FDP’s, Authored 3 Text Books & holds 7 patents and received recognition with awards for "Excellence Teaching in Higher Education" and “RSRI Best Researcher Award”he has held diverse academic and administrative positions in reputed institutions an exceptional individual in the field of Management

EDUCATION

M.B.A., Ph.D.,

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, Marketing, Organizational Behavior and Human Resource Management
5

Scopus Publications

368

Scholar Citations

7

Scholar h-index

7

Scholar i10-index

Scopus Publications

  • Collaborative sustainability for building resilient business models through strategic partnerships for startup growth
    Annapoorna M. S., P. Sundharesalingam, Maderametla Roja Rani, R. Prabha, B. R. Kumar
    Navigating Strategic Partnerships for Sustainable Startup Growth, 2025
    In startup business models, strategic partnerships are held as a key to developing agility and resilience. Startups can engage in alliances that not only allow them to reinforce an emerging business model but also share values linked to sustainable development goals. Fundamental to the research is the idea that partnership frameworks can facilitate the scale needed to address operational and market factors that allow for innovation in response to changing business environments. Closing at a very pivotal point, the chapter consists, as noted before, of case studies and theoretical considerations that support startups looking to establish resilient business models by embedding sustainability right into their core. The findings demonstrate a deep and universal truth: co-creation, shared value, and virtuous behavior in business are the core ingredients of how we achieve long-term resilience and success in an evolving world.
  • Training for enhancing job opportunities and career empowerment in emerging markets
    Dolly Misra, Abhishek Sharma, B. R. Kumar, S. Kaleel Mohamed Ibrahim, Ketki P. Kshirsagar, Sampath Boopathi
    Applications of Career Transitions and Entrepreneurship, 2025
    The chapter focuses on job opportunities and career empowerment in emerging markets for training programs. It elaborates how such skill-building programs could be designed to account for the dynamic market through effective use of technology and industry collaborations. It gave case studies of effective training models, explained the impacts on workforce readiness, and how this translated into economic growth. It thus brings out the message of the need to tailor training toward employment trends in the local and global job markets and stresses that professional development does not have to be a one-off event, but is actually a continuous process of keeping abreast with the evolving requirements for jobs. The discussion details a strategic framework in which impactful training programs are designed for creating and supporting economic development and individual career advancement in emerging markets.
  • Blockchain and AI Integration in Fintech: Securing Financial Transactions and Ensuring Transparency
    Saurabh Chandra, Saravanan Muniraj, Suthari Yugandhar Reddy, Vishvanatha Raju, B.R. Kumar, Siva koteswararao Katta
    2025 IEEE 4th World Conference on Applied Intelligence and Computing Aic 2025, 2025
    Fintech is fast moving forward and is revolutionizing the way people conduct, manage, and safeguard their financial transactions. Two of the biggest developments that may help improve transaction accounting and operational transparency are breakthroughs in Blockchain and Artificial Intelligence (AI). On one hand, the paper walks around the resolution principles and constructs of Blockchain and on the other hand, it shows the great potential of Fintech, to vocalize the intersection sphere took by Blockchain and AI in Fintech in order to meet the increased anxiety of falsification and falsification of information, which Blockchain is supposed to eliminate, as well as the permission to do so easily integrated into AI as a means for immediately making an intelligent decision. AI Model: Use of machine learning and NLP todissect decentralized blockchain architectures and detect abnormal behavior, and automate compliance + transaction-related workflows. Furthermore, it delves into practical applications such as smart contracts, DeFi, and methods to prevent fraud. In particular, this research elucidates how the merging of Blockchain technology with AI might facilitate the establishment of a safe and effective financial system,by providing a holistic end-to-end use-case examination of the areas, not only highlighting the contribution in terms of securing the financial transactions but also in building a smarter financial ecosystem.
  • The Future of Hr Marketing Ai-Driven Approaches to Talent Acquisition and Management
    Muskan Gupta, S. Ammani, Mohan Ranga Rao Dontineni, B. R. Kumar, Monika Gupta, Siva Koteswara Rao Katta
    Intelligent Computing and Emerging Communication Technologies ICEC 2024, 2024
    The advent of AI has been a game-changer, impacting every facet of our life in this age of unparalleled technological progress. Every industry has seen the ripple effects of AI's profound impact, and human resource management is no exception. Artificial intelligence (AI) is becoming increasingly important within the framework of people management strategies, which is explored in this chapter. Optimisation of talent acquisition, development, and retention strategies can be achieved with the use of insights enabled by data and automation made available by the ever-improving AI technology. This chapter explores the potential benefits and drawbacks of artificial intelligence (AI) in talent management, as well as the ethical challenges that arise from its utilisation. This thesis seeks to shed light on the revolutionary potential of artificial intelligence (AI) in HRM and its influence on organisational success by analysing current trends and future outcomes.
  • TOURISTS' PERCEPTION AND INFLUENCE FACTORS IN VIRTUAL TOURISM USING BAYESIAN SENTIMENTAL ANALYSIS MODEL IN VIETNAM BASED ON EWOM FOR SUSTAINABLE DEVELOPMENT
    Bhavana Raj Kondamudi, Sinh Duc Hoang, Zuzana Tuckova, Sandeep Kumar Dey, Huynh Thai Hoc, Basava Rajeev Kumar
    Journal of Law and Sustainable Development, 2023
    Objective: The advancement of Internet technology brought up the tourism industry towards new development and opportunities. With application of the Internet technology tourism industry comprises a vast range of virtual communities such as Trip Advisor, Agoda, Travelocity and so on. Existing research concentrated on evaluating the factors influencing virtual communities’ behaviour with limited evaluation of tourist perception. This paper focused on examining the tourists' perception of a virtual tour through the sentimental analysis model based on eWOM for sustainable development. Method: The developed model comprises the group average Bayesian network with the computation of the polarity of the tourist perception. A Bayesian network is a data-driven method involved in estimating dependence among the variable with probabilistic computation. Results: The analysis is based on data collected from sample population in Vietnam with consideration of the 11 variables. Participation intensity, social identity, functional value, emotional value, sharing, interaction, and user satisfaction are among eleven primary variables that have been chosen. Conclusions: The analysis of the results expressed that the user satisfaction level is based on the user's experience and functional value. Additionally, the analysis stated that social value comprises the intermediary role in virtual tourism. This research adds to research methodologies of user engagement methods as well as serves as a reference for theoretical research and management practise in the virtual tourist community.

RECENT SCHOLAR PUBLICATIONS

  • HEART-CENTERED LEARNING: COMPASSION, CONNECTION, AND CONSCIOUSNESS IN CLASSROOMS
    BR Kumar
    Archives , 2025
    2025
  • PREPARING GREEN EDUCATORS: TEACHER TRAINING FOR SUSTAINABILITY INTEGRATION
    BR Kumar
    GREEN SKILLS FOR THE 21ST CENTURY LEARNER EDUCATIONAL PERSPECTIVES AND … , 2025
    2025
  • BRIDGING THE GAP: BUILDING SYNERGY BETWEEN RESEARCH, POLICY, AND PEDAGOGY
    BR Kumar
    Archives , 2025
    2025
  • Blockchain and AI Integration in Fintech: Securing Financial Transactions and Ensuring Transparency
    S Chandra, S Muniraj, SY Reddy, V Raju, BR Kumar, ...
    2025 IEEE 4th World Conference on Applied Intelligence and Computing (AIC … , 2025
    2025
    Citations: 2
  • HARMONY OF BODY, MIND, AND SPIRIT: WELLNESS PRACTICES IN VEDIC AND POST-VEDIC TRADITIONS
    BR Kumar
    INDIAN KNOWLEDGE SYSTEM THROUGH THE AGES: FROM VEDAS TO MODERN SCIENCE, 45 , 2025
    2025
  • PROGRAMME (FYUGP)
    BR Kumar
    MULTIDISCIPLINARY EDUCATION: EMERGING PARADIGMS IN THE CONTEXT OF NEP 2020, 126 , 2025
    2025
  • RETHINKING HIGHER EDUCATION: A MULTIDISCIPLINARY FRAMEWORK FOR THE FOUR-YEAR UNDERGRADUATE PROGRAMME (FYUGP)
    BR Kumar
    Archives , 2025
    2025
  • ROLE OF CURRICULUM IN SHAPING GENDERED AND DIVERSE IDENTITIES
    A Madhuri, BR Kumar
    BEYOND THE BLACKBOARD: EMERGING ISSUES IN 21ST CENTURY EDUCATION, 63 , 2025
    2025
  • FUTURE OF MINDFULNESS AND SOCIAL-EMOTIONAL LEARNING (SEL): INNOVATIONS AND EMERGING TRENDS
    BR Kumar, A Madhuri
    BEYOND THE BLACKBOARD: EMERGING ISSUES IN 21ST CENTURY EDUCATION, 134 , 2025
    2025
  • INNOVATION LABS AND THINK TANKS: INCUBATING IDEAS THROUGH MULTIDISCIPLINARY DIALOGUE
    BR Kumar
    THE INNOVATION NEXUS, 74 , 2025
    2025
  • THE INNOVATION MINDSET: CULTIVATING CURIOSITY ACROSS DISCIPLINARY BOUNDARIES FOR CREATIVE BREAKTHROUGHS
    BR Kumar
    Archives , 2025
    2025
  • EVOLUTION OF THE TEACHER’S ROLE IN PROMOTING PEACE
    BR Kumar
    Archives , 2025
    2025
  • Reimagining Education through the Metaverse: Opportunities, Challenges, and Pedagogical Innovation
    BR Kumar
    METAVERSE AND EDUCATION, 122 , 2025
    2025
    Citations: 2
  • TRANSCENDING BORDERS: THE ROLE OF MULTIDISCIPLINARITY IN GLOBAL PROBLEM-SOLVING
    BR Kumar
    Archives , 2025
    2025
  • POWER OF A THANKFUL HEART: HOW GRATITUDE SHAPES A POSITIVE MINDSET FOR ACADEMIC AND PERSONAL GROWTH
    BR Kumar, A Madhuri
    Archives , 2025
    2025
  • TAILORED TEACHING STRATEGIES: DIFFERENTIATION FOR STUDENTS WITH SPECIAL EDUCATIONAL NEEDS (SEN)
    BR Kumar, A Madhuri
    POWER OF DIFFERENTIATION, 20 , 2025
    2025
    Citations: 1
  • AI-Powered Marketing: Predictive Consumer Behavior and Personalized Campaigns
    BR Kuma
    2025
    Citations: 14
  • Collaborative Sustainability for Building Resilient Business Models Through Strategic Partnerships for Startup Growth
    MS Annapoorna, P Sundharesalingam, MR Rani, R Prabha, BR Kumar
    Navigating Strategic Partnerships for Sustainable Startup Growth, 53-84 , 2025
    2025
    Citations: 4
  • Business Management in the Era of Paradigm Shifts
    BR Kumar, A Madhuri
    AND PRACTICE OF, 105 , 2025
    2025
  • HR Analytics and Decision-Making: A Data-Driven Approach to Employee Performance Management
    A Madhuri, BR Kumar
    Journal of Neonatal Surgery 14 (7s) , 2025
    2025
    Citations: 15

MOST CITED SCHOLAR PUBLICATIONS

  • Service Quality, Customer Satisfaction And Customer Loyalty: A Comprehensive Literature Review
    DBRK Dr. Vikas Singh1*, Dr. M P Sharma2, Dr. K. Jayapriya3, Bonda Kiran ...
    Journal of Survey in Fisheries Sciences 10 (special issue 4), 3457-3464 , 2023
    2023
    Citations: 224
  • Exploring the role of personalization in e-commerce: Impacts on consumer trust and purchase intentions
    A Madhuri, SM Reddy, BR Kumar, S Manchem
    Eur. Econ. Lett 14 (3), 907-919 , 2024
    2024
    Citations: 22
  • The role of artificial intelligence in decision-making processes
    BR Kumar, SM Reddy, A Madhuri, M Shireesha
    Afr J Biol Sci 6 (6), 6344-62 , 2024
    2024
    Citations: 20
  • HR Analytics and Decision-Making: A Data-Driven Approach to Employee Performance Management
    A Madhuri, BR Kumar
    Journal of Neonatal Surgery 14 (7s) , 2025
    2025
    Citations: 15
  • AI-Powered Marketing: Predictive Consumer Behavior and Personalized Campaigns
    BR Kuma
    2025
    Citations: 14
  • Business Decision-Making Using Hybrid LSTM for Enhanced Operational Efficiency
    V Jeevika Tharini, B Ravi Kumar, P Sahaya Suganya Princes, ...
    International Conference on Multi-Strategy Learning Environment, 155-166 , 2024
    2024
    Citations: 10
  • Exploring the impact of social media influencers on consumer behavior and brand loyalty in the digital age
    BR Kumar, D Madhuri, S Manchem, S Reddy
    Digit Age 21, 2656-76 , 2024
    2024
    Citations: 10
  • Tourists’ Perception and Influence Factors in Virtual Tourism Using Bayesian Sentimental Analysis Model in Vietnam Based on e WOM for Sustainable Development
    BR Kondamudi, SD Hoang, Z Tuckova, SK Dey, HT Hoc, BR Kumar
    Journal of Law and Sustainable Development 11 (3), e338-e338 , 2023
    2023
    Citations: 7
  • Collaborative Sustainability for Building Resilient Business Models Through Strategic Partnerships for Startup Growth
    MS Annapoorna, P Sundharesalingam, MR Rani, R Prabha, BR Kumar
    Navigating Strategic Partnerships for Sustainable Startup Growth, 53-84 , 2025
    2025
    Citations: 4
  • Training for Enhancing Job Opportunities and Career Empowerment in Emerging Markets
    D Misra, A Sharma, BR Kumar, SKM Ibrahim, KP Kshirsagar, S Boopathi
    Applications of Career Transitions and Entrepreneurship, 357-386 , 2025
    2025
    Citations: 4
  • The Future of Hr Marketing Ai-Driven Approaches to Talent Acquisition and Management
    M Gupta, S Ammani, MRR Dontineni, BR Kumar, M Gupta, SKR Katta
    2024 International Conference on Intelligent Computing and Emerging … , 2024
    2024
    Citations: 4
  • " Impact of AI (Artificial Intelligence) on Pricing Strategies in Retail".
    SM Reddy, BR Kumar
    Frontiers in Health Informatics 13 (3) , 2024
    2024
    Citations: 4
  • DESIGN AND ANALYSIS OF HUMAN RESOURCES USING ARTIFICIAL INTELLIGENCE
    RKB Dr.B.R.Kumar, Shaik Mahaboob Syed,Akella Vyaghri Venkata Satya ...
    journal of law and sustainable development 11 (9), e0829 , 2023
    2023
    Citations: 4
  • Sustainable Finance and Investment: The Intersection of Profitability and Environmental Impact.
    BR Kumar, C Paramaiah
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 3
  • Original Research Article Deep learning techniques for predicting the customer lifetime value to improve customer relationship management
    NS Alsharafa, P Madhubala, SL Moorthygari, KN Rajapraveen, BR Kumar, ...
    Journal of Autonomous Intelligence 7 (5) , 2024
    2024
    Citations: 3
  • Blockchain and AI Integration in Fintech: Securing Financial Transactions and Ensuring Transparency
    S Chandra, S Muniraj, SY Reddy, V Raju, BR Kumar, ...
    2025 IEEE 4th World Conference on Applied Intelligence and Computing (AIC … , 2025
    2025
    Citations: 2
  • Reimagining Education through the Metaverse: Opportunities, Challenges, and Pedagogical Innovation
    BR Kumar
    METAVERSE AND EDUCATION, 122 , 2025
    2025
    Citations: 2
  • Artificial intelligence and the human experience: Impacts on social behavior and mental processes
    SM Reddy, BR Kumar
    Chinese Medical 25 (1), 89-111 , 2025
    2025
    Citations: 2
  • The Future of Supply Chain: Innovations, Best Practices, and Key Trends
    SM Reddy, BR Kumar
    Chinese Journal of Experimental Traditional Medical Formulae 24 (2), 103-128 , 2024
    2024
    Citations: 2
  • A Study on Training and Development Audit with Reference to Selected ICICI Prudential Branches in Guntur and Prakasam Districts
    PV Kumar, BR Kumar, M Vidya Sagar
    Indian Journal of Engineering and Management Sciences 3 (4), 416-424 , 2012
    2012
    Citations: 2