RAJU CHALLA

@dhruva.ac.in

Associate Professor
Dhruva College of Management

RAJU CHALLA

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Marketing, Strategy and Management, Industrial relations
9

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • THE IMPACT OF HR ANALYTICS ON STRATEGIC WORKFORCE PLANNING: A STUDY IN TECH DRIVEN ORGANIZATIONS
    DR Challa, SM Deepthi Kuppuswamy, Srinivas M, Prasoona M
    Academy of Marketing Studies Journal 29 (5), 1-8 , 2025
    2025
  • INNOVATIVE MARKETING APPROACHES FOR RURAL WOMEN ENTREPRENEURS: A REVIEW OF EMPOWERMENT STRATEGIES.
    S Kamarapu, S., Pandukuri, N., Challa, R., Safare, R., Simha Bhattaru
    Academy of Marketing Studies Journal 29 (04) , 2025
    2025
  • An International survey on the effects of Market Strategic Alignment use of IS/IT on Business Performance, with reference to Hyderabad
    DVV Dr.Raju Challa
    ICOMBS, 3 , 2024
    2024
  • Crafting code keepers: An in-depth exploration of talent management strategies for sustainable employee retention in the software industry
    R Challa, MD Parne, M Srinivas, N Shravya
    MATEC Web of Conferences 392, 01053 , 2024
    2024
    Citations: 5
  • From burnout to balance: A sustainability-oriented survey on job stress and work-life integration
    S Bhattaru, SR Kokkonda, R Challa
    MATEC Web of Conferences 392, 01040 , 2024
    2024
    Citations: 3
  • Use of RPA in Supply Chain Management, smart transportation and logistics” Volume 44 No.9 (ISSN: 1006-7043).
    RC Dr.K.Lakshmi Pavani,Dr.B.Sarath Simha,Dr.Elia Thagaram
    Journal of Harbin Engineering University 44 (9), 992-1000 , 2023
    2023
  • HRM practices in MSMEs with reference to Telangana state
    R Challa
    IJMTST 9 (5) , 2023
    2023
  • HR Policies and Strategies in It Companies in India-A Conceptual Study
    R Challa, S Sambrani
    Sciences 3, 4171-7780 , 2023
    2023
    Citations: 1
  • A STUDY ON STRESS MANAGEMENT AMONG POLICEMEN IN TELANGANA STATE
    S Sambrani, R Challa
    AIJRRLSJM 7 (11) , 2022
    2022
  • Effect of Social Media on Employer Branding and Recruitment Process” IJRMS Volume 6 Issue 1, (ISSN Print: 2347-8780), (ISSN Online: 2347-5943).
    S Raju Challa
    IJRMS 6 (1), 28-36 , 2022
    2022
  • ATTITUDE TOWARD CELEBRITY OR BRAND AFFECTED BY CELEBRITY-BRAND CONGRUENCE: WHICH INFLUENCE GENERATION Y PURCHASE INTENTION
    R CHALLA
    THEBRITISHJOURNALOF, 110 , 2022
    2022
  • Factors Influencing Employee Retention in IT Sector-Indian Scenario” IJM Volume 11, Issue 1, (ISSN Print: 0976-6502), (ISSN Online: 0976-6510
    SAM Raju Challa
    IJM 11 (1), 276-285 , 2020
    2020
  • A Study on Psychological Stress among Research Scholars.
    JV Raju Challa
    SPJMR 9 (8), 28-34 , 2019
    2019
  • Propinquity among Personal Life, Job Stress and Work Life Balance - The Mediation Effect.
    JV Raju Challa
    Pezzotaite Journals 8 (1), 3886-3892 , 2019
    2019
  • A Study on Quality Work- life Of Employee” .
    R Challa
    IJRDO 4 (2) , 2018
    2018
  • A Study on Employee’s Role Satisfaction In Sewing Thread Company.
    Raju Challa
    JEMS 6 (9) , 2017
    2017
  • A National Study on Employee Motivation in Cross Cultural Companies.
    R Challa
    JASRAE 8 (16) , 2014
    2014
  • Strengthening the Employees towards Quality Culture in Organizations
    R Challa
    IJBEMR 1 (4) , 2014
    2014

MOST CITED SCHOLAR PUBLICATIONS

  • Crafting code keepers: An in-depth exploration of talent management strategies for sustainable employee retention in the software industry
    R Challa, MD Parne, M Srinivas, N Shravya
    MATEC Web of Conferences 392, 01053 , 2024
    2024
    Citations: 5
  • From burnout to balance: A sustainability-oriented survey on job stress and work-life integration
    S Bhattaru, SR Kokkonda, R Challa
    MATEC Web of Conferences 392, 01040 , 2024
    2024
    Citations: 3
  • HR Policies and Strategies in It Companies in India-A Conceptual Study
    R Challa, S Sambrani
    Sciences 3, 4171-7780 , 2023
    2023
    Citations: 1
  • THE IMPACT OF HR ANALYTICS ON STRATEGIC WORKFORCE PLANNING: A STUDY IN TECH DRIVEN ORGANIZATIONS
    DR Challa, SM Deepthi Kuppuswamy, Srinivas M, Prasoona M
    Academy of Marketing Studies Journal 29 (5), 1-8 , 2025
    2025
  • INNOVATIVE MARKETING APPROACHES FOR RURAL WOMEN ENTREPRENEURS: A REVIEW OF EMPOWERMENT STRATEGIES.
    S Kamarapu, S., Pandukuri, N., Challa, R., Safare, R., Simha Bhattaru
    Academy of Marketing Studies Journal 29 (04) , 2025
    2025
  • An International survey on the effects of Market Strategic Alignment use of IS/IT on Business Performance, with reference to Hyderabad
    DVV Dr.Raju Challa
    ICOMBS, 3 , 2024
    2024
  • Use of RPA in Supply Chain Management, smart transportation and logistics” Volume 44 No.9 (ISSN: 1006-7043).
    RC Dr.K.Lakshmi Pavani,Dr.B.Sarath Simha,Dr.Elia Thagaram
    Journal of Harbin Engineering University 44 (9), 992-1000 , 2023
    2023
  • HRM practices in MSMEs with reference to Telangana state
    R Challa
    IJMTST 9 (5) , 2023
    2023
  • A STUDY ON STRESS MANAGEMENT AMONG POLICEMEN IN TELANGANA STATE
    S Sambrani, R Challa
    AIJRRLSJM 7 (11) , 2022
    2022
  • Effect of Social Media on Employer Branding and Recruitment Process” IJRMS Volume 6 Issue 1, (ISSN Print: 2347-8780), (ISSN Online: 2347-5943).
    S Raju Challa
    IJRMS 6 (1), 28-36 , 2022
    2022
  • ATTITUDE TOWARD CELEBRITY OR BRAND AFFECTED BY CELEBRITY-BRAND CONGRUENCE: WHICH INFLUENCE GENERATION Y PURCHASE INTENTION
    R CHALLA
    THEBRITISHJOURNALOF, 110 , 2022
    2022
  • Factors Influencing Employee Retention in IT Sector-Indian Scenario” IJM Volume 11, Issue 1, (ISSN Print: 0976-6502), (ISSN Online: 0976-6510
    SAM Raju Challa
    IJM 11 (1), 276-285 , 2020
    2020
  • A Study on Psychological Stress among Research Scholars.
    JV Raju Challa
    SPJMR 9 (8), 28-34 , 2019
    2019
  • Propinquity among Personal Life, Job Stress and Work Life Balance - The Mediation Effect.
    JV Raju Challa
    Pezzotaite Journals 8 (1), 3886-3892 , 2019
    2019
  • A Study on Quality Work- life Of Employee” .
    R Challa
    IJRDO 4 (2) , 2018
    2018
  • A Study on Employee’s Role Satisfaction In Sewing Thread Company.
    Raju Challa
    JEMS 6 (9) , 2017
    2017
  • A National Study on Employee Motivation in Cross Cultural Companies.
    R Challa
    JASRAE 8 (16) , 2014
    2014
  • Strengthening the Employees towards Quality Culture in Organizations
    R Challa
    IJBEMR 1 (4) , 2014
    2014