DADA AB ROUF BHAT
@jammuuniversity.ac.in
Researcher
University of Jammu
RESEARCH INTERESTS
Co-creation, Firm performance, Service innovation, Technological innovation, Organizational innovation, Community Involvement, Hospitality and Tourism
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Dada Ab Rouf Bhat, Shubam Amar, and Vivek Sharma
Wiley
AbstractThis research empirically investigates the impact of corporate social responsibility on customer delight and revisit intention of customers in the hospitality and tourism industry. Moreover, it investigates the impact of corporate social responsibility on the sustainable destination building. In order to achieve the set targets, data were sought through questionnaires from 282 guests visiting luxury hotels rendering services in Jammu and Kashmir and Delhi, India. To examine the link between the hypotheses, various normality tests, exploratory/confirmatory factor analysis and structural equation modeling were employed. The results show a strong correlation between all of the integrated model's elements and offer insightful managerial advice and implications for the hospitality sector.
Vivek Sharma and Dada Ab Rouf Bhat
Wiley
Vivek Sharma and Dada Ab Rouf Bhat
Springer International Publishing
Manoj L. Bangare, Pushpa M. Bangare, Elia Ramirez-Asis, Robert Jamanca-Anaya, Chirasak Phoemchalard, and Dada Ab Rouf Bhat
Elsevier BV
Dada Ab Rouf Bhat and Vivek Sharma
Informa UK Limited
ABSTRACT
This study empirically explores the impact of co-creation on technological innovation and firm performance in the hospitality industry. Further, it examines the influence of technological innovation on service innovation and firm performance. Data were collected, using questionnaires, from 340 managers of the luxury hotels (one to five star) operating in Delhi and Jammu and Kashmir, India. Structural equation modeling was used to test the relationship between the hypotheses. The findings confirm the positive relationship among all the constructs of the integrated model and provide valuable managerial guidance and implications in the context of hospitality industry.
Dada Ab Rouf Bhat and Vivek Sharma
Informa UK Limited
Abstract Based on service dominant logic (SDL) and resource-based view (RBV), this study investigates the impact of service innovation-underlying dimensions, namely, technological innovation, organizational innovation and human capital innovation on market performance and employee productivity in the hospitality industry. The study also validates and confirms the multidimensionality of service innovation in the hospitality industry. Perceptions of 400 hotel managers were used to explore the relationship. Exploratory factor analysis and confirmatory factor analysis followed by structured equation modeling were employed to examine the data. The empirical results indicate that the three-dimensional model provides a solid foundation and accomplishes an excellent fit for data. Empirical results suggest that service innovation has an influential impact on market performance. Similarly, results demonstrate that service innovation has a positive influence on employee productivity. These findings offer insight into dimensionality and consequences of service innovation for academic research and bring value to service contexts particularly hospitality.