ABHISHEK DUTTAGUPTA
@REVA University
School of Management Studies
REVA University
An avid Marketing enthusiast with knowledge and experience in Branding,Strategies & Promotions, Digital &/or Content Marketing. Oh, I am Google Adwords Certified too !!
Somethings about me:
* Possess a great work ethic and superb team skills.
* Ability to build strong business relationships and presentation skills.
* Excellent communication and interpersonal skills; takes initiative and develops effective working relationships with clients.
* Ability to adapt quickly in new and changing business, social, and cultural environments.
* Strong affinity towards Brand Management, Client Service/Relationship, Digital Marketing, International Marketing as well as Content Writing.
Other Key Professional Skills:
• Commercial Awareness & Business Acumen
• Communication (Both Oral & Written)
• Customer Oriented Approach
• People & Resource Management
• Problem Solving & Critical Analysis
• Leadership & Teamwork
• Perseverance & Self-Motivation
• Negotiation & Persuasion
• Confidence & Ability t
EDUCATION
JIS University
Doctor of Philosophy (, Marketing
017
"To Study the Influence of Irrational Consumer Buying Behavior In E-Retail Industry_ An Indian Perspective"
The Maharaja Sayajirao University of Baroda
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2013 - 2015
Grade: 4.92/6
Activities and societies: Public Relations Co-ordinator at Management Students Forum as well as
Student Placement Co-ordinator
• Smt. Shobha Madhav Beedkar Gold Medal by Maharaja Sayajirao
• Jayantbhai Kashiram Thakar Gold Medal by Maharaja Sayajirao University of Baroda•
REVA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Bachelor of Engineering (B.E.), Electronics and Communication
2008 - 2011
Grade: FIRST CLASS
Activities and societies: Coordinator of FORCE ( Departmental Student Comittee)
RESEARCH INTERESTS
Consumer Behaviour, Irrationality, M Commerce, Social Media
Scopus Publications
Scholar Citations
Scholar h-index
Scopus Publications
Rama Devi Odugu, Abhishek Duttagupta, Siddharth Verma, and Tarun Kumar
The Electrochemical Society
The purpose of this research paper was to find out Volkswagen used marketing tactics to regain its brand image and trust of its consumes after the cheating emission scandal. After collecting secondary data, it was found that first of all, the management of the organization took all the right steps such as recalling all its vehicles installed with defeat device, compensating its consumers, apologizing to its consumers, and making huge changes in its existing business strategies. After that, the management of the organization created numbers of video ads and shared them to its different YouTube channels. The video ads emotionally struck its consumers. Besides, the organization also launched two new SUVs and started following a new strategy under which it decided to follow environmental sustainability. All these activities helped to the organization to win back its consumers and to regain its brand image.