VENKATESWARA RAJU K

@svcp.edu.in

ASSISTANT PROFESSOR , REGULATORY AFFAIRS
SHRI VISHNU COLLEGE OF PHARMACY

RESEARCH INTERESTS

MARKETING,REGULATORY AFFAIRS,RETAIL

11

Scopus Publications

Scopus Publications

  • WEARABLE MEDICAL DEVICES: STANDARDS, APPROVAL PROCESS AND REGULATORY ISSUES



  • CYBER AWARENESS OF CONNECTED MEDICAL DEVICES AND THEIR REGULATORY ASPECTS


  • REGULATORY FRAMEWORK: VACCINE DEVELOPMENT IN US, INDIA AND EU
    RAMYA PONNAPALLI, MANTENA SRI LAKSHMI DIVYA, KALIDINDI VENKATESWARA RAJU, and LAKSHMI PRASANTHI NORI

    Innovare Academic Sciences Pvt Ltd
    Vaccine development usually takes around 7 y to come to the market after getting necessary regulatory approvals. But recent pandemics like Covid, Ebola, Swine Flu, have resulted in the collaboration of efforts between the government doing investments in vaccine development, academia, regulatory bodies, and industry. This has shortened the timelines for approval for vaccines. In 2009, HINI, Swine flu vaccines took 93 d for identifying the vaccine candidate for clinical trials. In 2014, for Ebola vaccine, it was deployed while the epidemic was still going on. Ebola vaccine was developed in 5 y. In case of Covid (SARS-CoV-2) clinical trials were approved when 2 mo of the pandemic onset. Within a time of 9 mo about 138 vaccine candidates are being reviewed for approval of EUA. This highly helps in the shortening of vaccine development and necessary approval. In this paper, we focused on the regulatory framework of vaccine development in INDIA, US and EU.

  • MEDICAL DEVICES OF COSMETIC WORLD


  • MONKEY POX: GLOBAL REGULATIONS AND CONTEMPORARY UPDATES


  • A comprehensive review of microfinance in India and a study of microfinance institutions in Guntur District, Andhra Pradesh


  • A study on impulse buying behaviour in the backdrop of customer perception towards visual merchandising and other service attributes at organized retail outlets in Hyderabad
    K. Venkateswara Raju and D. Prasanna Kumar

    Indian Society for Education and Environment
    Organized Retail Sector is expanding at a rapid pace in India and it is leading to the phenomenon of Impulse buying by the customers at these stores which is not seen in the previous decade. The purpose of conducting the research is to find the Impact of Effective Visual Merchandising (VM) on the impulse buying behavior of customers at various retail stores in Andhra Pradesh. Objectives: To find the satisfaction attributes of Customers at Organized retail Outlets and how VISUAL MERCHANDIZING is affecting impulse decisions of the customer. Methods/Analysis: In this study we used various questions on life-style attributes and satisfaction with life scale variables for collecting information and tried to study their effect on customer impulse behavior. A survey of 488 retail customers was done and results interpreted in this paper. SPSS 16 was used to implement methods like CHI-SQUARE on the data and correlate the various factors needed. Findings: We provide a comprehensive insight into the various factors that are affecting the impulsiveness of the customer. As the previous research data was not focusing on the phenomenon of Impulse behavior and Visual merchandising, we tried to do depth analysis of the same which will be useful for future researchers.

  • A study on organized retail scenario in India and customer impulsiveness in the organized retail outlets


  • A study on brand switching and consumer preferences towards soft drinks with an emphasis on distribution processes and market expansion strategies and pricing implemented at Hindustan Coca-Cola Beverages Pvt Ltd Vijayawada


  • Antidiabetic mechanisms of saponins of Momordica cymbalaria