@utwente.nl
Faculty of Behavioural, Management and Social Sciences (BMS)
University of Twente
Decision making: models, tools and techniques, evidence-based management, management history and pragmatism
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Richard W. Puyt, Finn Birger Lie, and Celeste P.M. Wilderom
Elsevier BV
Richard Puyt, Finn Birger Lie, Frank Jan De Graaf, and Celeste P.M. Wilderom
Academy of Management
The origins of SWOT Analysis is obfuscated in the literature. This paper fills that void and reconstructs its early development in context. The empirical basis of SWOT started in 1952 within the Lo...