Revanth Kumar Guttena
@woxsen.edu.in
Assistant Professor
Woxsen University
EDUCATION
Doctor of Philosophy (Business Administration)
National Dong Hwa University: Shoufeng, Hualien, TW
Master in Imagineering (Master’s in Business Innovation from The Experience Perspective (Business Administration)
NHTV Breda University of Applied Sciences: Breda, Breda, NL
Master of Business Administration (Business Administration)
Osmania University: Hyderabad, Telangana, IN
Bachelors of Technology (Production Engineering)
Jawaharlal Nehru Technological University, Hyderabad: Hyderabad, Telangana, IN
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Management of Technology and Innovation, Tourism, Leisure and Hospitality Management
Scopus Publications
Scholar Citations
Scholar h-index
Scopus Publications
Ferry Tema Atmaja, Cedric Hsi‐Jui Wu, Revanth Kumar Guttena, and Andreawan Honora
Wiley
AbstractTelemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity‐related, and ability‐related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance‐based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e‐health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.
Revanth Kumar Guttena, Cedric Hsi-Jui Wu, and Ferry Tema Atmaja
Emerald
Purpose This study aims to investigate how the gratifications obtained through brand-related social media content affect brand intimacy and thereby influence customer extra-role behavior. Design/methodology/approach Using the uses and gratification theory, this study proposes information, entertainment and remuneration content that motivates customers to develop brand intimacy and thereby perform customer extra-role behavior. The study also tests the moderated moderation effect of self-congruence and customer experience using 704 observations from South India in the food industry context. Findings The study’s results reveal the influence of entertainment and remuneration content on brand intimacy, which further influences customer extra-role behavior (civic virtue, cocreation, sportsmanship and helping behaviors). The study confirms a moderated moderation effect in the relationship between brand intimacy and civic virtue and brand intimacy and sportsmanship behaviors. Practical implications The study suggests that brands may include entertainment and remuneration elements in their social media content to build intimate customer relationships, further influencing customers’ extra-role behaviors. Besides, brands should focus on customers’ self-concepts and experiences to encourage them to act voluntarily. Originality/value This study makes a unique contribution by investigating the influence of brand-related social media content on customer extra-role behavior through brand intimacy. It uses self-congruence and customer experience to test their moderated moderation effect in the relationship between brand intimacy and customer extra-role behavior.
Revanth Kumar Guttena, Ferry Tema Atmaja, and Cedric Hsi-Jui Wu
Emerald
Purpose Pandemics are frequent events, and the impact of each pandemic makes a strong and long-term effect on companies and markets. Given the potential impact of the COVID-19 pandemic, it is important to investigate the crisis from a different perspective to know how companies have sustained growth in markets. The purpose of this paper is to understand how profit-oriented customer-centric companies (small, medium and large) have responded and adapted to COVID-19 crisis, using the complexity theory. Design/methodology/approach Drawing upon the complexity theory, a humble attempt is made to develop theoretical propositions by conceptualizing companies as complex adaptive systems. The paper examines companies from three dimensions (i.e. internal mechanism, environment and coevolution). Findings Companies self-organize, emerge into new states and become adaptive to the changing environment. Companies create knowledge to understand the dynamic anatomy and design survival and growth strategies during and post COVID-19 era. Complex adaptive systems perspective provides companies with insights to deal with complex issues raised due to COVID-19 pandemic. They can handle the impact of pandemic efficiently with complex adaptive systems by developing and implementing appropriate strategies post-COVID-19. Originality/value The study reveals how companies evolve and emerge into as complex adaptive systems to adapt themselves to the highly dynamic environment, which are uncertain, unpredictable, nonlinear and multifaceted, in the context of COVID-19. Implications for theory and practice of viewing companies as complex adaptive systems and coevolving structures in the COVID-19 context are discussed.
Cedric Hsi-Jui Wu, Ferry Tema Atmaja, Yu-Chien Ko, and Revanth Kumar Guttena
Emerald
PurposeThe new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and related scholarly knowledge lacking. Therefore, this study investigates the diverse factors influencing backer funding intention in reward-based crowdfunding.Design/methodology/approachThis study conducted an online survey of 401 registered backers from two reward-based crowdfunding platforms in Taiwan. Data were analyzed using covariance-based structural equation modeling.FindingsResults show that entrepreneur activeness has a negative effect on perceived risk but positively, while entrepreneur activeness and platform interactivity have a positive effect on backer engagement and backer value creation. Although it had no significant impact on backer engagement, project novelty positively influenced backer value creation. Perceived risk had no influence on either backer engagement or backer value creation. Backer engagement positively influenced backer value creation and backer funding intention, with the former having a positive impact on the latter.Originality/valueThis study provides a multi-perceptual lens by proposing an integration of diverse factors such as entrepreneurial- (entrepreneur activeness), project- (project novelty and perceived risk) and platform-related characteristics (platform interactivity) as antecedents to backer funding intention. By integrating a service-dominant logic perspective into the stimulus-organism-response model, this study highlights the essence of value creation by perceiving backers as value co-creators.
Cedric Hsi-Jui Wu, Revanth Kumar Guttena, and Ferry Tema Atmaja
Informa UK Limited
The role of social media has been momentous in COVID-19 vaccine discussions. This study explores the impact of social media interactions on vaccination intention by employing the Stimulus-Organism-Behavior-Consequence theory. We empirically test the proposed framework by surveying 298 social media health group members from India. The study’s findings reveal the positive influence of human-to-human interaction on social support and vaccine information exchange and human-to-information interaction on vaccine information exchange. Further, both social support and vaccine information exchange positively influence value co-creation, enhancing vaccination intention. We also test the moderating effect of perceived vaccine efficacy, which adds novelty to this study. This research may be a frontrunner to empirically study vaccination intention in the social media context, an emerging reality. This study’s results have meaningful implications for scholars, healthcare practitioners, social media platforms, and governments promoting vaccination. [ FROM AUTHOR] Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
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