Minal Parekh

An accomplished professional in finance and management, delivering superior education and creating engaging learning materials. Proficient freelancer,skilled in developing and editing management and finance course work ethic, passion for teaching, and unwavering commitment to excellence for a positive impact on education.

EDUCATION

Master of Business Administration
PhD (Pursuing)

RESEARCH, TEACHING, or OTHER INTERESTS

Finance, Marketing

Scopus Publications

Factors Influencing Customers' Loyalty towards Offline and Online Stores
Sakshi Khatri, Minal Parekh, and Meena Mashru
The Electrochemical Society
Loyalty is the key to long term success. As the economy and market are changing, in reference to internet and mobile technologies, shopping behavior of the consumers has developed more complex behavior because of the variety of channels emerged and offering variety of choices and options and this brings changes in consumer buying behavior. With this note, the researchers try to find in this study how the consumer decides their purchasing channels and their loyalty towards the company they opt for. The primary data is gathered by means of structured questionnaire from 50 respondents living between Kandivali to the Churchgate area. In the study, the researchers have analyzed the customers’ loyalty towards the offline and online company they shop. The data for analyses are taken from the purchases made in the same city and over the same period of time.

Publications

Impact of customers on Company's loyalty towards offline and online stores. Arise 2021 AdvancingResearch for Innovation, Sustainability and Enhancement 2nd Global Multi- Track Virtual Conferenceand Awards September 2021.