@southern.edu.my
Assistant Professor
Southern University College
Mohammed is an Assistant Professor at the Department of Journalism and Communication Studies, at Southern University College in Malaysia. His areas of interest include public relations, crisis communication, digital media, digital learning, political communication and media framing. He is a peer-reviewer and author of several journal articles and conference proceedings and worked on several research projects. He received several academic honours and awards. He is a member of several professional organisations, including the European Association of Research Managers and Administrators (EARMA), the Institute of Public Relations Malaysia (IPRM), the Malaysian Association of Communication Educators (MACE), and the Qualitative Research Association of Malaysia (QRAM). Also, he is a United Nations Development Programme (UNDP) certified trainer in the Development of National Training Plans.
Doctor of Philosophy (Communication) (PhD) (UKM),
Master of Human Sciences in Communication (M.HSc.) (IIUM),
Certificate in English Proficiency (IIUM),
Bachelor's Degree in Media (BA) (Al-Aqsa).
Communication, Strategy and Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Mohammed Fadel Arandas, Ali Salman, Syed Arabi Idid, Yoke Ling Loh, Syaira Nazir, and Yuek Li Ker
University of Rhode Island
Online distance learning policies were formulated and implemented among some Malaysian universities long ago, but their value emerged since COVID-19. Emanating from the diffusion of innovation theory, this study examined the perception of higher education students on the influence and relationship between six independent variables (compatibility, observability, relative advantage, complexity, trialability, and digital skills) and one dependent variable (digital literacy). A total of 524 respondents were sampled, comprising students from six public and private Malaysian universities. The findings from the correlation analysis show a significant positive relationship between the six independent variables and the dependent variable. Meanwhile, in the regression analysis, three of the independent variables (observability, trialability, and digital skill) have a significant and positive effect on digital literacy. This study placed the diffusion of innovation in a specific context that supports designing online distance learning and digital literacy policies.
Mohammed Fadel Arandas, , Loh Yoke Ling, and
Penerbit Universiti Kebangsaan Malaysia (UKM Press)
The issue of deliberate forest fires that set illegally in Indonesia by plantation companies in their slash-and-burn forests to clear lands for lucrative palm oil plantations and its caused transboundary haze became a hot issue for discussion. These fires have a negative influence on Indonesia and its neighbourhood countries, especially on their financial and human resources such as environment, economy, properties, and people. Using the right strategies in responding to any crisis determines the success of its management and coping with that crisis with minimal losses. This study aimed to examine the communication crisis response by Indonesia to this crisis by using image repair theory. Also, this study examined how image repair strategies were used by Indonesia. This study analysed the content of news stories from the website of the New Straits Times newspaper. The time frame of this study was from 2015 to 2019. A total of 87 news stories have pertained to Indonesian response, and 37 stories included image repair strategies. Among the strategies of image repair theory, corrective action strategy was the most dominant with 70%, followed by 10.8% for each shift the blame and attack accuser. The least used strategies were mortification and simple denial with 5.4% and 2.7% respectively. Keywords: Indonesia, crisis communication, image repair, transboundary haze, deliberate fires.
Mohammed Fadel Arandas, , Chang Peng Kee, Emma Mohamad, Syed Arabi Idid, , , and
Penerbit Universiti Kebangsaan Malaysia (UKM Press)
The main focus of this study is the coverage of New Straits Times (NST) of the first Palestinian General Elections for two presidential candidates namely, Yasser Arafat and Samiha Khalil. This study aimed to explore if any of Entman’s 1993 framing functions was used in the coverage of this issue and to explore whether the tone of NST coverage was negative, positive, balanced or neutral. Toachieve the aims of this study, qualitative content analysis of elections stories from NST has been adopted. The number of news stories was eight, and the time frame started from 19th January to 13th February 1996, where three of these stories were published on the same day of 22nd January,two days after holding the elections on 20th January. Defining problems and diagnosing causes werethe most prominent of Entman’s four framing functions presented in all the articles. The moral judgment function was included in four news stories, and suggesting remedies was included in two news stories out of eight. The findings revealed that Yasser Arafat received 50% balanced coverage, followed by 37.5% positive coverage, and only 12.5% negative coverage, while Samiha Khalilreceived 67% balanced coverage, compared to 33% positive coverage.
Syed Arabi Idid, , Mohammed Fadel Arandas, and
Penerbit Universiti Kebangsaan Malaysia (UKM Press)
This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice.
Media and Communication Trainer
Public Relations Officer
Project Coordinator