Apoorva Bhatnagar

@sbup.edu.in

Assistant Professor at Balaji Institute of Modern Management
Sri Balaji University



                       

https://researchid.co/doctorapoorva

EDUCATION

PhD in Management (Core: Marketing) from Gurukul Kangri University in 2021.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting

3

Scopus Publications

24

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Quality Education: Foundation for 16 SDGs
    A Bhatnagar, S Triguna
    Sustainability: Science, Policy, and Practice in India, 53-62 2023

  • USER’S INVOLVEMENT IN THE INFORMATION FLOW PARADIGM ON SOCIAL NETWORKING SITES DURING COVID-19: A STRUCTURAL EQUATION MODELLING APPROACH
    ST ,Ashulekha Gupta, Apoorva Bhatnagar, Nabila Ansari
    Journal of Content, Community & Communication 15 (Year 8), 53-68 2022

  • Impact of environmental knowledge and awareness and openness to experience on green purchase behaviour: a mediation moderation analysis
    S Verma, A Bhatnagar, VK Singh
    World Review of Entrepreneurship, Management and Sustainable Development 17 2021

  • Conscientiousness and social entrepreneurial vision: testing the moderating effect of family influence
    A Bhatnagar, VK Singh
    International Journal of Business and Globalisation 28 (4), 435 - 449 2021

  • Openness to Experience and Green Purchase Behavior: A Multiple Mediation Analysis
    A Bhatnagar, S Verma, VK Singh, A Dasgupta
    Manag Econ Res J 6 (3) 2020

  • More Than Marketing: Sustainable Marketing
    AB Sidhi Verma, V.K. Singh, Santosh Kanojeya
    Misha Books (https://books.google.co.in/books/about/More_than_Marketing.html 2020

  • Relationship between green purchase behaviour, attitude and personality traits: a mediation analysis.
    S Verma, A Bhatnagar, SK Kanojeya, VK Singh
    Journal of Critical Reviews 7 (13), 3611-3622 2020

  • Precursors of green purchase behaviour: a study on generation Y
    S Verma, A Bhatnagar, S Kanojeya
    Think India Journal 22 (10), 1559-1567 2019

  • Celebrity footprint in greenwashing
    A Bhatnagar, S Verma
    International Journal of Research in Engineering, IT and Social Sciences 9 2019

  • Predictive Power of Big Five Sub Dimensions in Determining the Attitude of Consumers towards Celebrity Endorsements in Personal Care Industry
    A Bhatnagar
    Haridwar

  • MODERATION EFFFECT OF SOURCE CREDIBILITY ON OPENNESS TO EXPERIENCE AND ATTITUDE TOWARDS CELEBRITY ENDORSEMENT
    A Bhatnagar, S Verma, SK Kanojeya, VK Singh


MOST CITED SCHOLAR PUBLICATIONS

  • Celebrity footprint in greenwashing
    A Bhatnagar, S Verma
    International Journal of Research in Engineering, IT and Social Sciences 9 2019
    Citations: 11

  • USER’S INVOLVEMENT IN THE INFORMATION FLOW PARADIGM ON SOCIAL NETWORKING SITES DURING COVID-19: A STRUCTURAL EQUATION MODELLING APPROACH
    ST ,Ashulekha Gupta, Apoorva Bhatnagar, Nabila Ansari
    Journal of Content, Community & Communication 15 (Year 8), 53-68 2022
    Citations: 8

  • Openness to Experience and Green Purchase Behavior: A Multiple Mediation Analysis
    A Bhatnagar, S Verma, VK Singh, A Dasgupta
    Manag Econ Res J 6 (3) 2020
    Citations: 3

  • Impact of environmental knowledge and awareness and openness to experience on green purchase behaviour: a mediation moderation analysis
    S Verma, A Bhatnagar, VK Singh
    World Review of Entrepreneurship, Management and Sustainable Development 17 2021
    Citations: 1

  • Precursors of green purchase behaviour: a study on generation Y
    S Verma, A Bhatnagar, S Kanojeya
    Think India Journal 22 (10), 1559-1567 2019
    Citations: 1