Dr G Vaishnavi

@shasuncollege.edu.in

Head of the Department and Department of Business Administration
Shri Shankarlal Sundarbai Shasun Jain College for Women



           

https://researchid.co/vaish.ramya

EDUCATION

PhD - Management
MBA
B. Com - General
NET (Management)
SET (Management)

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

20

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization
    SKG Ganesh, G Vaishnavi, K Rajayogan
    International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 2022

  • Measuring Consumer Psychological Satisfaction With Respect To Doctor’s Tele-Consultation Services
    G Vaishnavi
    ANVESAK 51 (1), 114-117 2021

  • Factors affecting Purchase of Apparels among Working & College Going Women – A Consumer Behavior Perspective
    G Vaishnavi
    Annual Research Journal of Symbiosis Centre for Management Studies, Pune 9 2021

  • Assessing the Impact of Covid 19 on Supermarket Purchase Behaviour of Consumers
    G Vaishnavi
    The International journal of analytical and experimental modal analysis 12 2020

  • AN EMPIRICAL INVESTIGATION ABOUT CUSTOMER PERCEPTION WITH RESPECT TO PRIVATE AND PUBLIC BANKS ATM SERVICE
    G Vaishnavi
    Mukt Shabd Journal 9 (4), 1019-1031 2020

  • ASSESSING THE IMPACT OF DEMOGRAPHIC PROFILES IN CUSTOMER PREFERENCE AND SATISFACTION OF CEMENT PRODUCT PURCHASE
    G Vaishnavi
    International Journal of Research and Analytical Reviews (IJRAR) 7 (1), 210-214 2020

  • EXAMINING FREQUENCY OF OPERATING INTERACTIVE VOICE RESPONSE SYSTEM FOR SPECIFIED PURPOSES (IN MOBILE TELECOMMUNICATION INDUSTRY)
    G Vaishnavi, SKG Ganesh
    Academy of Marketing Studies Journal 22 (4), 1-10 2018

  • Examining Frequency of Operating Interactive Voice Response System for Specified Purpose (in Mobile Telecommunication Industry)
    GVSKG Ganesh
    Academy of Marketing Studies Journal 22 (4) 2018

  • Environmental Behaviour of Consumers vis--vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices
    G Vaishnavi, SKG Ganesh, CV Thomas
    Journal of Business Studies Quarterly 6 (2), 85 2014

  • EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES
    Vaishnavi
    International Journal of Research in Business Management 2 (6), 13 - 18 2014

  • Correlates of perceived frustration towards interactive voice response systems: A study among mobile telecommunication service customers
    SKGG G Vaishnavi
    International journal of sales & marketing management research and 2014

  • Interactive Voice Response Systems A Study on Customer Perceived Frustration and Associated Factors with Particular Reference to Mobile Telecommunication Services
    G Vaishnavi
    Chennai

MOST CITED SCHOLAR PUBLICATIONS

  • Environmental Behaviour of Consumers vis--vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices
    G Vaishnavi, SKG Ganesh, CV Thomas
    Journal of Business Studies Quarterly 6 (2), 85 2014
    Citations: 16

  • EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES
    Vaishnavi
    International Journal of Research in Business Management 2 (6), 13 - 18 2014
    Citations: 3

  • A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization
    SKG Ganesh, G Vaishnavi, K Rajayogan
    International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 2022
    Citations: 1

INDUSTRY EXPERIENCE

10years - Academics