Organizational Behavior and Human Resource Management, General Social Sciences, Multidisciplinary, General Economics, Econometrics and Finance
16
Scopus Publications
Scopus Publications
Grateful Hearts, Lighter Wallets: Gratitude Diminishes the Desire for Money Through Social Connectedness and Self-Transcendence Agata Gasiorowska, Rimple Manchanda, Maciej Koscielniak European Journal of Social Psychology, 2026 Building on theories that position gratitude as a social and self‐transcendent emotion, this research examined whether gratitude reduces people's desire for money across four preregistered studies ( N = 3,125). Study 1 provided evidence that gratitude was negatively associated with money desire across three countries (the United Kingdom, Mexico and South Africa). Studies 2–4 provided experimental evidence that various gratitude manipulations consistently reduced money desire. Study 3 revealed two key psychological mechanisms: enhanced social connectedness and increased self‐transcendence. Study 4 examined boundary conditions, finding that gratitude's effect on money desire was strongest among individuals with high levels of beliefs in money's symbolic meaning. These findings suggest that gratitude interventions may help reduce materialistic attitudes by addressing the fundamental psychological desire for money itself, operating through specific mechanisms that foster connection to others and transcendence of narrow self‐interest.
From Rationality to Reality: An Integration of Psychology and Economics Rimple Manchanda, Udgam Mishra, Preeti Sharma, Naseem Abidi Review of Management Literature, 2026 The current research explores the conceptual milestones and interdisciplinary growth of behavioural economics. It examines the transformation of behavioural economics into a cornerstone of modern economic thought. The review is structured around the conceptual shift. It examines the evolution of the concept of behavioural economics. It traces the early integration of economic thought with psychological insights to its development as a distinctive interdisciplinary domain. It further evaluates the principles of behavioural economics and investigates how they form the foundation for the decision-making process. It discusses the process behind irrational human behaviour. This evaluation offers deep and valuable insights for understanding human behaviour. The gaps have been identified, and potential trends have been recognized for future scope of work in behavioural economics. The study is the original structured synthesis that offers historical evolution, conceptual developments, research gaps and future research directions.
Exploring Homework Help as a Predictor of Children's Well-Being: Mediation by Gratitude and Moderation by Mother's Work Status Rimple Manchanda, Agata Gasiorowska Psychology in the Schools, 2025 The study aims to explore the connection between diverse homework help sources, children's well‐being, and gratitude levels. We recruited 295 children in India (ages 7 to below 18) via snowball sampling for an online survey assessing homework help, gratitude and wellbeing. We found a positive association between using multiple sources for homework help and well‐being, mediated by gratitude. The mother's work status did not moderate the relationship. Maternal and paternal help correlated with well‐being. Maternal help's impact on well‐being was mediated by gratitude. For children of nonworking mothers, maternal help directly and indirectly influenced well‐being. For children of working mothers, paternal help, not maternal, affected well‐being through gratitude. Paradoxically, sibling support correlated with lower well‐being, and friend help exhibited a suppression effect on well‐being. The study provides insights into the significance of parental involvement in the academic support of children.
The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food Udgam Mishra, Rimple Manchanda Ekonomski Pregled, 2025 Organic food is a healthier, more environment-friendly option that aligns with sustainable and ethical consumption. The research paper aims to study the relationship between trust and pur chase intention of organic food. It also examines the mediating role of risk perception and price consciousness between trust and purchase intention. The current study explores how trust in fluences the purchase intention of organic food. It also investigates the mediating role of risk perception and price consciousness between trust and purchase intention. The study employed a quantitative research design. The data from 386 individuals residing in Biratnagar were col lected and analysed using structural equation modelling with AMOS 26. The findings reveal that trust positively and significantly impacts the purchase intention for organic food. Price consciousness emerged as a strong mediator, and risk perception had a marginal mediating effect. Considering the significance of trust in organic product purchase intention, price sensi tivity persists as an important consideration by people, and perceived risk can also constrain buying intention. Marketers must focus on strategies that reduce price sensitivity and address risk perception concerns to increase the demand for organic food. Policymakers must also lever age trust to promote responsible consumption while focusing on price consciousness and risk perception. Findings are limited to similar socio-economic settings, and they relied on cross-sec tional data, not reflecting the change occurring over time. The study contributes to the body of knowledge by focusing on the effect of trust, risk perception, and price sensitivity on consumer purchase intention for organic foods in Nepal.
Adoption of Phygitalization in the Retail Industry: Benefits and Challenges Marketing Perspectives on Phygitalization, 2025
Climate consciousness: assessing climate change awareness in Gurugram, India Rimple Manchanda Journal of Asian Business and Economic Studies, 2024 PurposeThe objective of this study is to explore the level of understanding and actions taken by the people of Gurugram (erstwhile Gurgaon) to mitigate the impact of climate change, given its critical importance as a global issue.Design/methodology/approachUsing a qualitative approach, primary data were collected through in-depth interviews by means of semi-structured interview methods.FindingsThe findings indicate that while people are aware of climate change, the information is deficient for them to translate their knowledge into effective action. Some of the major challenges identified are lack of appropriate understanding, resources, education, motivation and government initiatives, as well as the old habits, peer influence, feeling of incapability and limited media exposure. To bridge the intention-action gap, it is recommended that people should be empowered to act desirably. There is a change need for awareness and education on ways to mitigate the effects of climate change. The study has implications for researchers, environmentalists, policymakers, non-government organizations and local residents of Gurugram.Originality/valueThis study provides unique insights into the understanding of climate change by the general public and challenges faced in taking pro-environment actions. It emphasizes the urgent need to create awareness and educate individuals about ways to mitigate the impact of climate change.
Consumer behavioral intention and decision-making for fintech loan - a comprehensive review and analysis Banktech 4 0 the Next Wave of Transformative Banking, 2024
Exploring in India the Gender Difference in Self-esteem of Only Children and those having Siblings Mediated by Hope Youth Voice Journal, 2024
Exploration of Green Materialism Framework: A Review Indian Journal of Economics and Development, 2022 The current research explored how the relationship between marketing and materialism had evolved with the increasing environmental concern. The research puts forth the concept of Green Materialism as a notion that spawns from green marketing and builds affinity towards the consumption of green products. The paper explicitly studied the association between materialism, marketing and environmental concern. It followed an inductive approach that exploreed the relationship pattern among the variables under study. The concepts of materialism, environmental concern, and green marketing were reviewed and analysed to contribute to developing a conceptual framework of green materialism. The current research presented the conceptual framework of green materialism. The research had implications for policymakers and marketers who need to communicate and execute strategies to boost green consumption.
