Rimple Manchanda
@gdgoenkauniversity.com
Associate Professor
GD Goenka University
RESEARCH, TEACHING, or OTHER INTERESTS
Organizational Behavior and Human Resource Management, General Social Sciences, Multidisciplinary, General Economics, Econometrics and Finance
Scopus Publications
Scopus Publications
Rimple Manchanda
Emerald
PurposeThe objective of this study is to explore the level of understanding and actions taken by the people of Gurugram (erstwhile Gurgaon) to mitigate the impact of climate change, given its critical importance as a global issue.Design/methodology/approachUsing a qualitative approach, primary data were collected through in-depth interviews by means of semi-structured interview methods.FindingsThe findings indicate that while people are aware of climate change, the information is deficient for them to translate their knowledge into effective action. Some of the major challenges identified are lack of appropriate understanding, resources, education, motivation and government initiatives, as well as the old habits, peer influence, feeling of incapability and limited media exposure. To bridge the intention-action gap, it is recommended that people should be empowered to act desirably. There is a change need for awareness and education on ways to mitigate the effects of climate change. The study has implications for researchers, environmentalists, policymakers, non-government organizations and local residents of Gurugram.Originality/valueThis study provides unique insights into the understanding of climate change by the general public and challenges faced in taking pro-environment actions. It emphasizes the urgent need to create awareness and educate individuals about ways to mitigate the impact of climate change.
The current research explored how the relationship between marketing and materialism had evolved with the increasing environmental concern. The research puts forth the concept of Green Materialism as a notion that spawns from green marketing and builds affinity towards the consumption of green products. The paper explicitly studied the association between materialism, marketing and environmental concern. It followed an inductive approach that exploreed the relationship pattern among the variables under study. The concepts of materialism, environmental concern, and green marketing were reviewed and analysed to contribute to developing a conceptual framework of green materialism. The current research presented the conceptual framework of green materialism. The research had implications for policymakers and marketers who need to communicate and execute strategies to boost green consumption.
Srikant Manchiraju, Amrut Sadachar, and Rimple Manchanda
Walter de Gruyter GmbH
Abstract Both loneliness and materialism have been associated with decrement in one’s life satisfaction. However, the relationship between loneliness, materialism, and life satisfaction has not been explored in the Western context. Therefore, the present study addresses two issues: (1) the relationship between loneliness and life satisfaction taking into account the mediating role of materialism and (2) the moderating role of gender in the aforementioned mediation model. A research model was proposed. To test the proposed model, data were collected via an online survey administered to U.S. nationals convenience sample (N = 312). Structural equation modeling was used to test the proposed model. Loneliness was negatively related to life satisfaction and positively related to materialism. Contrary to the expectation, materialism was positively related to life satisfaction. Materialism mediated the relationship between loneliness and life satisfaction. Gender did not moderate the relationship between loneliness and materialism, whereas gender did moderate the relationship between materialism and life satisfaction.
Considering the increasing consumer demand and increasing pressure for having more and more money to fulfill that desire for consumption of material goods, the present study explored materialism and money attitude on consumer well-being. A selfadministered questionnaire survey was used to collect primary data. A step-wise linear regression model was used to test materialism and money attitude on consumer well-being. Materialism negatively affected consumer well-being; dimensions of money attitude were not significantly affecting consumer well-being. Materialism and money attitude together determined the consumer well-being.
Rimple Manchanda and Srikant Manchiraju
Croatian Economic Association
Consumers today tend to look for material comfort and satisfaction from use and consumption of range of consumer durable goods, which are expected to induce consumer well-being. The current study investigates the consumer well-being of car users in Delhi and National Capital Region as this region has been recognized as biggest automobile market in India. Car industry is in the focus of the study because of its distinct features viz-aviz other consumer durable goods. The study is built around the existing conceptualization and measures of consumer well-being and intends to develop a separate measure of consumer well-being of car users in Delhi NCR through an exploratory research design. Three dimensional measure of consumer well-being has been developed.
Manchanda Rimple, Manchiraju Srikant, Abidi Naseem, and Mishra Jitendra Kumar
Walter de Gruyter GmbH
Abstract The present study investigates how the interaction of materialism and money attitude affects individuals choice of car price range in recent purchases (i.e., within the past six months). Car purchase behavior in terms of car price range has also been tested for different income groups, age groups and gender in National Capital Region (India). The data was collected through judgment sampling from 164 respondents, who recently purchased a new car for their personal use. The findings revealed that there is a significant association between materialism and different attitudes regarding the amount of money used by the respondents to purchase a car during the last six months. Level of materialism varies across different income levels and money attitude differs between males and females. Income was found to be the only variable that had significant association with choice of car price range. Age and gender did not seem to affect the car purchase behavior. This research has implications for the automobile industry and organizations in allied business activities, policy makers and marketers.