Agricultural Marketing, Production Economics, Entrepreneurship Development, Labour Economics and Natural Resource Management
3
Scopus Publications
354
Scholar Citations
7
Scholar h-index
6
Scholar i10-index
Scopus Publications
An Economic Analysis of Paddy Value Chain in Thanjavur District of Tamil Nadu Nagarethinam, R Economic Affairs New Delhi, 2020 In view of the economic importance of value addition the present study was taken up in Thanjavur district of Tamil Nadu, India to estimate value chain of paddy. The aim of the study is to identify the existing value chain and create new chain in the study area. Random sampling technique was used to select 60 farmers. The result showed that, the recovery of main and by product during rice milling was 60 per cent of rice, 10 per cent of broken rice, 15 per cent of rice bran, 10 per cent of husk and 5 per cent waste from one tonne of paddy. In value chain for rice production, the share in value addition was 26.42 per cent for rice millers, 0.16 per cent Rice bran crude oil, 0.09 per cent for Rice bran refined oil, 0.05 per cent for traders, 6.41 per cent rice retailers and 0.04 per cent for rice bran refined oil retailers. In value chain for flaked rice industry, the share in value addition was 14.71, 0.28, 0.08, 0.09, 8.04 and 0.08 per cent for Flaked Rice Industry, Rice Bran Crude Oil, Rice Bran Refined Oil, traders, flaked rice retailers and rice bran refined oil retailers in channel respectively. Finally the study concluded that, the value addition in the existing value chain was ` 5096 which can be increased to ` 9530 through proposed model.
India's vegetable oil economy and consumer preference for blended soybean oil in south India V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan Indian Journal of Marketing, 2013 Oil seeds and edible oils are the essential commodities in Indian trade. Among the edible oils, soybean oil is highly recommended for reducing the level of bad cholesterol in the blood. Though it is used in large quantities in other parts of India, its usage in South India is quite limited. The analysis of growth rate of total oil seeds area in India showed a positive growth of 0.75%, and the production statistics revealed a growth rate of 2.98% per annum . This indicated that there is a need to promote oil seed crops. To promote this protein-rich oil, a study was undertaken in Coimbatore city of Tamil Nadu. The study aimed at analyzing the production and growth of oil seeds in India in general, and Tamil Nadu in particular, and to ascertain the factors influencing the consumers' buying behavior of blended soybean oil by using the logit model. The study revealed that in Coimbatore, soybean oil is sold as blended soybean oil (mixed with other vegetable oils). The major factors which influenced the consumers to purchase soybean oil were age, education, and occupation of the decision maker (regarding the oil to be used for cooking) and health conditions of the entire family.
Awareness on impact of climate change on dryland agriculture and coping mechanisms of dryland farmers Indian Journal of Agricultural Economics, 2011
RECENT SCHOLAR PUBLICATIONS
Strategic mapping of agroclimate vulnerability and carbon emissions for India's net zero transition PM Padhma, S Angles, S Senthilnadhan, M Thirunavukkarasu, ... Plant Science Today 12, 9043 , 2025 2025
Role of Social Forestry Programme in the Livelihoods of Farmers in Thanjavur District, India S ANGLES, CC FERNANDAZ, J SELVI, KR JAHANMOHAN, ... INTERNATIONAL JOURNAL 14 (12), 438-450 , 2024 2024
An economic analysis of consumers' preference for organic vegetables. S Angles, P Balaji, S Selvakumar 2023
Production and marketing of little millet (Panicum sumatrense) in Tamil Nadu, India-An economic analysis S Angles, V Saravanakumar Indian Journal of Agricultural Marketing 37 (3) , 2023 2023
An economic analysis of paddy value chain in Thanjavur district of Tamil Nadu R Nagarethinam, S Angles Economic Affairs 65 (2), 209-216 , 2020 2020 Citations: 3
An economic analysis of coleus production and marketing in Tamil Nadu RR Kannan, A Rohini, S Angles, D Murugananthi International Journal of Education and Management Studies 10 (1), 18-22 , 2020 2020 Citations: 3
Production efficiency and profitability of major farming systems in Tamil Nadu. U Malaiarasan, R Balasubramanian, S Angles Agricultural Economics Research Review 33 , 2020 2020
Production efficiency and profitability of major farming systems in Tamil Nadu V Saravanakumar, U Malaiarasan, R Balasubramanian, S Angles Agricultural Economics Research Review 33 , 2020 2020 Citations: 7
Dynamic Reforms in Agricultural Marketing is the Key for Development of Agriculture Sector AS Mani. K. Research Journal of Agricultural Sciences 10 (5/6), 815-824 , 2019 2019
Do consumers really look for convenience food especially semi-processed vegetables M Aravinthan, A Rohini, S Angles, G Kavithashree Int. J. Farm. Sci 9 (3), 93-95 , 2019 2019 Citations: 5
Economics of turmeric cultivation in Erode district of Tamil Nadu M Chinnadurai, V Kavitha, S Angles, R Sangeetha Agric. Sci. Digest 38 (4), 293-296 , 2018 2018 Citations: 12
Value chain analysis of paddy in Thanjavur district of Tamil Nadu R Nagarethinam, S Angles Agricultural Economics Research Review 31 (conf), 224-224 , 2018 2018
An economic analysis of rainfed pulses in Tamil Nadu M Chinnadurai, R Sangeetha, S Angles Agricultural Economics Research Review 31 (conf), 213-213 , 2018 2018
Impact and importance of Market Intelligence in Indian Agriculture S Angles, M Chinnadurai Research Journal of Agricultural Sciences 9, 117-120 , 2018 2018 Citations: 4
Farmers Perception on New Marketing Method for Stabilizing Vegetable Prices in Thanjavur District SAMP S Dhivya, A Rohini Research Journal of Agricultural Sciences 9 (5), 1005-1009 , 2018 2018 Citations: 1
Expansion of Little Millet Area through Value Chain Development and Group Marketing in Tamil Nadu S Angles, M Chinnadurai, K Mani, KR Karunakaran, G Gomathi Indian Journal of Agricultural Economics 71 (3), 315 , 2016 2016
Teaching Agribusiness Export Plans via International Video Teleconference-Perceptions, Problems and Pointers S Kumarappan, K Hostetler, S Angles NACTA Journal 58 (1), 39 , 2014 2014 Citations: 1
Entrepreneurship Development in Agriculture and Role of Public and Private Organizations for Sustainable Agricultural Development S Angles, A Sundar, M Chinnadurai Corporate Social Responsibility and Sustainable Development (Volume 1) 1, 29 , 2014 2014
India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India V Kavitha, S Angles, M Chinnadurai, S Kumarappan Indian Journal of Marketing, 14-23 , 2013 2013
Role of Public and Private Partnership in Entrepreneurship Development for Sustainable Growth of Agricultural Sector S Angles, M Chinnadurai, S Kanaka Agricultural Economics Research Review 26 (conf), 227-227 , 2013 2013
MOST CITED SCHOLAR PUBLICATIONS
Impact of globalization on production and export of turmeric in India-An economic analysis S Angles, A Sundar, M Chinnadurai Agricultural Economics Research Review 24 (2), 301-308 , 2011 2011 Citations: 125
Awareness on impact of climate change on dryland agriculture and coping mechanisms of dryland farmers S Angles, M Chinnadurai, A Sundar Indian Journal of Agricultural Economics 66 (3), 365 , 2011 2011 Citations: 65
Production and export of turmeric in South India-An economic analysis S Angles University of Agricultural Sciences , 2001 2001 Citations: 61
Growth in area, production and productivity of turmeric in selected South Indian States. S Angles, SB Hosamani 2002 Citations: 25
Instability in area, production and productivity of turmeric in select South Indian states S Angles, SB Hosamani Madras Agric. J 92 (4-6), 271-278 , 2005 2005 Citations: 20
Economics of turmeric cultivation in Erode district of Tamil Nadu M Chinnadurai, V Kavitha, S Angles, R Sangeetha Agric. Sci. Digest 38 (4), 293-296 , 2018 2018 Citations: 12
Variability and decomposition analysis of banana in India and Tamil Nadu in post green revolution era S Angles, A Sundar Economic Affairs 57 (4), 389-393 , 2012 2012 Citations: 8
Production efficiency and profitability of major farming systems in Tamil Nadu V Saravanakumar, U Malaiarasan, R Balasubramanian, S Angles Agricultural Economics Research Review 33 , 2020 2020 Citations: 7
An overview of poverty eradication programmes in India A Sundar, S Angles Economic Affairs 56 (4), 377-380 , 2011 2011 Citations: 6
Trade direction and destination for Indian turmeric S Angles, SB Hosamani, H Basavaraja Indian Journal of Agricultural Marketing 13 (2), 6-14 , 2001 2001 Citations: 6
Do consumers really look for convenience food especially semi-processed vegetables M Aravinthan, A Rohini, S Angles, G Kavithashree Int. J. Farm. Sci 9 (3), 93-95 , 2019 2019 Citations: 5
Impact and importance of Market Intelligence in Indian Agriculture S Angles, M Chinnadurai Research Journal of Agricultural Sciences 9, 117-120 , 2018 2018 Citations: 4
An economic analysis of paddy value chain in Thanjavur district of Tamil Nadu R Nagarethinam, S Angles Economic Affairs 65 (2), 209-216 , 2020 2020 Citations: 3
An economic analysis of coleus production and marketing in Tamil Nadu RR Kannan, A Rohini, S Angles, D Murugananthi International Journal of Education and Management Studies 10 (1), 18-22 , 2020 2020 Citations: 3
Impact study on technology intervention in cotton based cropping systems in Tamil Nadu N Raveendran, N Ajjan, K ANGLES S AND SELVAKUMAR Agricultural Economics Research Review 17 (conference), 205-205 , 2004 2004 Citations: 2
Farmers Perception on New Marketing Method for Stabilizing Vegetable Prices in Thanjavur District SAMP S Dhivya, A Rohini Research Journal of Agricultural Sciences 9 (5), 1005-1009 , 2018 2018 Citations: 1
Teaching Agribusiness Export Plans via International Video Teleconference-Perceptions, Problems and Pointers S Kumarappan, K Hostetler, S Angles NACTA Journal 58 (1), 39 , 2014 2014 Citations: 1
Strategic mapping of agroclimate vulnerability and carbon emissions for India's net zero transition PM Padhma, S Angles, S Senthilnadhan, M Thirunavukkarasu, ... Plant Science Today 12, 9043 , 2025 2025
Role of Social Forestry Programme in the Livelihoods of Farmers in Thanjavur District, India S ANGLES, CC FERNANDAZ, J SELVI, KR JAHANMOHAN, ... INTERNATIONAL JOURNAL 14 (12), 438-450 , 2024 2024
An economic analysis of consumers' preference for organic vegetables. S Angles, P Balaji, S Selvakumar 2023