Sapna Patil

@jdcbytcoimsr.in

Assistant Professor
Gokhale Education Society's JDC Bytco IMSR



                    

https://researchid.co/sapnapatil

Dr. Sapna Patil, with over 13 years of experience in higher education, specializes in marketing management.
She holds a Ph.D. and dual MBAs from Pune University, along with certifications from Google and IIT Roorkee. As
an Assistant Professor at JDC Bytco IMSR, Nashik, she teaches subjects like Digital Business, Marketing
Management, and Emotional Intelligence. A recognized Ph.D. Research Supervisor, her research focuses on
consumer behavior and sustainable fashion, published in reputed journals

EDUCATION

Ph.D. (Marketing Management), MBA (Marketing & Finance), BE (EXTC)

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, General Business, Management and Accounting

3

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • An empirical study of perceptions of Gen Z towards environment and sustainable fashion
    S Patil
    Contemporary issues in Management: A Research Anthology, 142-154 2023

  • An empirical study of perception of students to using smartphones as learning tools with special reference to Nashik city
    S Patil
    Strad Research 10 (7), 23-30 2023

  • Increasing consumer satisfaction with smartphones by applying the KANO model in Nashik city
    S Patil
    Goya 16 (6), 296-305 2023

  • TEACHING AND LEARNING AIDS FOR BLENDED LEARNING
    S Patil
    The Online Journal of Distance Education and E-Learning 11 (2) 2023

  • A study on awareness of youth towards e-waste with reference to Nashik city
    S Patil
    International Journal for Research in Engineering Application & Management 2019

  • Attitude of Students and Teachers towards Use of ICT in Teaching Learning Process with Reference to Management Institutes in Nashik City
    S Patil, MM Joshi
     2019

  • Analysis of Brand Loyalty in young mobile phone users
    S Patil
    GENIUS 6 (2), 180-186 2018

  • An empirical study on brand loyalty of young male and female smartphone users in Nashik city
    S Patil
    Vidyawarta, 151-155 2018

MOST CITED SCHOLAR PUBLICATIONS

  • TEACHING AND LEARNING AIDS FOR BLENDED LEARNING
    S Patil
    The Online Journal of Distance Education and E-Learning 11 (2) 2023
    Citations: 3