Saumendra Das

RESEARCH INTERESTS

Consumer Behaviour, Marketing, Advertising, Tourism Development

RECENT SCHOLAR PUBLICATIONS

Societal Sustainability: The Innovative Practices of the 21st Century
NDS Kanwal, T Panda, US Patro, S Das
Sustainable Disposal Methods of Food Wastes in Hospitality Operations, 193-213 2024



A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
PR Panda, S mayee Sahoo, S Das, R Bansal, S Dey, NDS Kanwal, ...
Demystifying the Dark Side of AI in Business, 20-43 2024



Customer Consciousness Towards Food Wastage in the Indian Hospitality Industry
K Venugopal, S Das, V Gopalakrishna, R Bansal
Sustainable Disposal Methods of Food Wastes in Hospitality Operations, 38-56 2024



A Review of the Pre-and Post-COVID-19 Effects on the Tourism and Entertainment Industries: Innovative Methods and Predicted Challenges
S Das, NVJ Rao, D Mishra, R Bansal
Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, 98-117 2024



Unlocking Efficiency: Blockchain as a Service (BaaS) in Enterprise HR Management
J Panda, S Das, M Panda, D Pattnaik, NDS Kanwal
Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments, 205-240 2024



Blockchain in Human Resource Management: A Bibliographic Investigation and Thorough Evaluation
T Panda, US Patro, S Das, K Venugopal, N Saibabu
Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments, 86-119 2024



Sustainable Marketing Mix Strategies of Millets: A Voyage of Two Decades
S Das, BK Mishra, N Panda, HRH Badawy
The Role of Women in Cultivating Sustainable Societies Through Millets, 113-127 2024



An Assessment on Marketing Promotions and Strategies Adopted by Retailers Towards Millet-Based Products in Hyderabad
A Waghray, S Das, S Ahmed
The Role of Women in Cultivating Sustainable Societies Through Millets, 143-155 2024



Handloom Weaving: Critical Factors influencing the Satisfaction-The Socio & Economic Context
K Venugopal, D Pranaya, S Das, SK Jena
Economic Affairs 68 (04), 1979-1988 2023



Does Jobs without Boundaries within the Gig Economy a Paradox?
US Patro, T Panda, S Das
Economic Affairs 68 (04), 2145-2159 2023



Entrepreneurial cluster branding influencing sustainable cashew market: A case study
K Venugopal, S Das
Parikalpana KIIT Journal of Management 19 (2), 83-96 2023



SKU Planning Driven By Impulse Buying: A Perspective
DNGDRP K. Chandrasekhar, Dr. Saumendra Das
Third Concept 37 (440), 77-80 2023



Sustainable Intelligence: Navigating the Rise of Green Technologies for a Greener Environment
J Panda, S Das, M Panda, D Pattnaik
Sustainable Science and Intelligent Technologies for Societal Development 2023



Prediction Analysis of Gen Zers' Attitudes on Ecological Consciousness
K Venugopal, S Das, HRH Badawy
Sustainable Science and Intelligent Technologies for Societal Development 2023



Blockchain and Intelligent Computing Framework for Sustainable Agriculture: Theory, Methods, and Practice
S Das, N Saibabu, D Pranaya
Intelligent Engineering Applications and Applied Sciences for Sustainability 2023



Impact of marketing automation on performance of selected e-grocery marts in the Hyderabad City
PSA Ashita, Dr. Saumendra Das
GIET UNIVERSITY JOURNAL 2 (3), 10-14 2023



Critical Factors for the Upscale of Online Shopping: A Rural Perspective
K Venugopal, S Das, G Vakamullu
Influencer Marketing Applications Within the Metaverse, 254-262 2023



An impact study on Covid-19 and tourism sustainability: intelligent solutions, issues and future challenges
S Das, J Nayak, B Naik
World Review of Science, Technology and Sustainable Development 19 (1-2), 92-119 2023



A Review on the Indian Stock Market
SDA Epi
Recent Trends in Multi-Disciplinary Research 1, 77-84 2022



Prediction of life insurance premium during pre-and post-COVID-19: A higher-order neural network approach
S Das, J Nayak, S Nayak, S Dey
Journal of The Institution of Engineers (India): Series B 103 (5), 1747-1773 2022

MOST CITED SCHOLAR PUBLICATIONS

Quality of work life–A literature review
B Bora, D Saumendra, V Murthy
International Journal in Management and Social Science 3 (3) 2015
Citations: 26



Brand perception by celebrity endorsement
D Saumendra, PK Padhy
International Journal of Advanced Research in Management and Social Sciences 2012
Citations: 17



An impact study on Covid-19 and tourism sustainability: intelligent solutions, issues and future challenges
S Das, J Nayak, B Naik
World Review of Science, Technology and Sustainable Development 19 (1-2), 92-119 2023
Citations: 16



Business Made Easy By Affiliate Marketing
SDDMN Venu Gopal K.
Journal of Business Management & Social Sciences Research (JBM&SSR) 2 (6), 50-56 2013
Citations: 15



Customer Segmentation via Data Mining Techniques: State-of-the-Art Review
SDJ Nayak
Computational Intelligence in Data Mining 281, 489-507 2022
Citations: 14



Prediction of life insurance premium during pre-and post-COVID-19: A higher-order neural network approach
S Das, J Nayak, S Nayak, S Dey
Journal of The Institution of Engineers (India): Series B 103 (5), 1747-1773 2022
Citations: 11



EMAIL MARKETING: A PARADIGM SHIFT TO MARKETING
K Venugopal, S Das
International Journal of Advanced Research in management and Social 2012
Citations: 11



Solar photo voltaic renewal energy: analyzing the effectiveness of marketing mix strategies
S Das, J Nayak, M Mishra, B Naik
Innovation in Electrical Power Engineering, Communication, and Computing 2021
Citations: 4



Indian constitution: an analysis of the fundamental rights and the directive principles
D Saumendra, N Saibabu
ARS-Journal of Applied Research and Social Sciences 1 (17), 2350-1472 2014
Citations: 4



An impact study on Covid-19 with sustainable sports tourism: Intelligent solutions, issues and future challenges
S Das, J Nayak, S Subudhi
International Conference on Computational Intelligence in Pattern 2022
Citations: 3



Gold Price Forecasting Using Machine Learning Techniques: Review of a Decade
S Das, J Nayak, B Kamesh Rao, K Vakula, A Ranjan Routray
Computational Intelligence in Pattern Recognition: Proceedings of CIPR 2021 2022
Citations: 3



A STUDY ON ROLE EFFICACY AND ENGENDERING TRUST ON PERFORMANCE INDICATORS
S Das, PK Padhy
Journal of Management and Science 5 (1), 1-6 2015
Citations: 3



Integration of Blockchain Technology with Renewable Energy for Sustainable Development: Issues, Challenges and Future Direction
S Das, H Swapnarekha, S Vimal
International Conference on Computational Intelligence in Pattern 2022
Citations: 2



Impact of COVID-19 on Indian Education System: Practice and Applications of Intelligent Technologies
S Das, J Nayak, B Naik
Future of Work and Business in Covid-19 Era: Proceedings of IMC-2021, 265-283 2022
Citations: 2



Impact of efficacious and detrimental factors of social media on public usage behaviour in the age of covid-19 pandemic: in case of srikakulam, ap
K Venugopal, S Das, MK Pukkala, S Dey
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (9), 2288-2302 2020
Citations: 2



Television Advertising Effectiveness: A Cognitive Recall Mechanism
S Das
Pacific Business Review International, www.pbr.co.in 10 (8), 15-20 2018
Citations: 2



Empirical evidence of television advertising effectiveness on selected brands of cellular phones
S Das, KV Kumar
Journal of Management and Science 3 (3), 392-401 2013
Citations: 2



Surprise and Regularity: An Advertising Creativity Approach
D Saumendra, K Venugopal, PK Padhy
International Journal of Engineering and Technology(IJEAT) 1 (1), 197-203 2012
Citations: 2



Future of Work and Business in Covid-19 Era: Proceedings of IMC-2021
RN Subudhi, S Mishra, A Saleh, D Khezrimotlagh
Springer Nature 2022
Citations: 1



Excellence in Service: A Review on Indian Banking Institution
BBS Das
Pacific Business Review International 8 (4), 66-75 2015
Citations: 1