Dr. Sanjeev Bansal

@sliet.ac.in

Professor, Management
SANT LONGOWAL INSTITUTE OF ENGINEERING AND TECHNOLOGY, LONGOWAL



              

https://researchid.co/sbansal.sliet

EDUCATION

MBA, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

General Business, Management and Accounting, Strategy and Management, Marketing, Organizational Behavior and Human Resource Management

4

Scopus Publications

34

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    Vikas Verma, Rakesh Ahlawat, Mandeep Ghai, and Sajeev Bansal
    Malque Publishing
    To enhance the functioning of tourism, rural tourism plays a crucial role by involving the local community and creating alternative sources of income and employment in agricultural areas and mountainous (tribal) regions. This study aims to examine the state of rural tourism in Himachal Pradesh, utilizing document analysis, qualitative interviews with various focus groups, and engaging stakeholders in discussions. Recent challenges and trends in rural tourism in Himachal Pradesh were also assessed. Furthermore, the study evaluated the current marketing structure of Himachal Pradesh concerning rural tourism products. The key findings of this research highlight the need to establish a comprehensive framework for rural tourism at both the state and national levels, focusing on general guidelines and strategic aspects of rural tourism. Additionally, it suggests the implementation of integrated provisions in marketing and regional legislation, developed in close collaboration with local stakeholders.


  • The influence of social media on consumer purchase intention


  • Product strategies by small retailers in Punjab


RECENT SCHOLAR PUBLICATIONS

  • Understanding the Crucial Factors for Post-Pandemic Adaptation: A Thematic Analysis Using NVIVO for Effective Leadership Development.
    V Chaturvedi, S Bansal
    IUP Journal of Organizational Behavior 21 (1) 2022

  • A Study of Financial Challenges Faced By Small Entrepreneurs in India
    K Rani, P Kumar, S Bansal
    Our Heritage 68 (1), 9836-9841 2020

  • Factors Influencing Brand Switching Behaviour Among Indian Youth : An Empirical Study of Mobile Service Providers

    Journal of Management Research and Analysis (ISSN 2394-2770) 6 (2), 98 -100 2019

  • Factors Affecting Customers Switching Behaviour in Indian Telecom Industry,
    SB Singh Manjit
    International Journal of Business and General Management (e-ISSN: 2319-2267 2019

  • Impact of Training Programs on the Performance of Employees of the Banking Sector: A Review
    M Garg
    Our Heritage 67 (2), 1674-1686 2019

  • The Impact of Social Media on Small Enterprises in India
    DSB Renu
    Journal of Emerging Technologies and Innovative Research (ISSN-2349-5162) 5 (7) 2018

  • SWOT Analysis: What does FDI hold for the Indian Retail Sector in 21th century
    P Kumar, S Bansal
    International Journal of Research in Management, Economics & Commerce 5 (1 2015

  • Small Retail Enterprises (SREs) And Their Role in Building Neighborhood Community In India
    PK Sanjeev Bansal
    IOSR Journal of Humanities And Social Science (IOSR-JHSS) 19 (05), 32 -35 2014

  • Dynamic Environment- Strategic Escape of Shopkeeper.
    PKS Bansal
    Indian Journal of Research. 3 (4) 2014

  • An Analysis and Assessment of Entrepreneurship Development Programmes (EDPs) in Punjab
    M Ghai, S Bansal
    Asian Journal of Research in Business Economics and Management 3 (9), 241-249 2013

  • A study on the factors affecting choice criteria of consumers for mobile handsets A comparative analysis in Ludhiana and Sangrur districts
    S Singla, S Bansal
    Asian Journal of Management and Research 2 (1), 443-456 2010

  • ASIAN JOURNAL OF MANAGEMENT RESEARCH
    S Singla, S Bansal
     2010

  • Micro Finance Products and Their Relevance
    S Bansal, MA Ranga

  • IMPACT OF STRESS ON WORK EFFICIENCY OF CALL CENTRE EMPLOYEES IN NATIONAL CAPITAL REGION
    S Bansal, AS Mangat

  • Business Information Processing Through Electronic Commerce: Opportunities and Emerging Trends
    S Bansal, M Kumar, B Singh, M Kaur
    International Journal of Computer Science & Communication 1 (2), 195-198

MOST CITED SCHOLAR PUBLICATIONS

  • A study on the factors affecting choice criteria of consumers for mobile handsets A comparative analysis in Ludhiana and Sangrur districts
    S Singla, S Bansal
    Asian Journal of Management and Research 2 (1), 443-456 2010
    Citations: 13

  • Understanding the Crucial Factors for Post-Pandemic Adaptation: A Thematic Analysis Using NVIVO for Effective Leadership Development.
    V Chaturvedi, S Bansal
    IUP Journal of Organizational Behavior 21 (1) 2022
    Citations: 11

  • SWOT Analysis: What does FDI hold for the Indian Retail Sector in 21th century
    P Kumar, S Bansal
    International Journal of Research in Management, Economics & Commerce 5 (1 2015
    Citations: 5

  • Small Retail Enterprises (SREs) And Their Role in Building Neighborhood Community In India
    PK Sanjeev Bansal
    IOSR Journal of Humanities And Social Science (IOSR-JHSS) 19 (05), 32 -35 2014
    Citations: 4

  • Business Information Processing Through Electronic Commerce: Opportunities and Emerging Trends
    S Bansal, M Kumar, B Singh, M Kaur
    International Journal of Computer Science & Communication 1 (2), 195-198
    Citations: 1