Dr S G BALAJi

@ww.measiim.edu.in

Associate Professor , Management Studies
MEASI Institute of Management



                 

https://researchid.co/sgbalaji

Dr. S.G. BALAJI has engaged in teaching management students for more than 24 years. Presently he is working as Associate Professor and Academic and Research Head in MEASI Institute of Management affiliated to University of Madras, Chennai. He has been awarded Ph.D in Management Studies by Sri Venkateswara University, Tirupati and having M.Phil. from Alagappa University and MBA
from University of Madras and PGDIB from Pondicherry University. He is recognized as a Ph.D Research Supervisor by University of Madras and Bharathiar University, Coimbatore and produced 5 and Doctoral Committee Member for Various Universities. He is also a Member of Review committee to JM International Journal of IT and Management and Member of Indian Academicians and Researchers Association (IARA) and Editorial Board Member for MERC Global’s International Journal of Management Cases. He has published more than 47 research articles in National and International Management Journals

EDUCATION

MBA, PGDIB, M.Phil, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Arts and Humanities

4

Scopus Publications

30

Scholar Citations

3

Scholar h-index

Scopus Publications

  • The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu
    S. G. Balaji, , D. Charumathi, M. Riaz Ahmed, A. Appu, , , and

    International Journal of Advanced and Applied Sciences
    Stability among healthcare professionals is considered critical to providing excellent care. Job satisfaction has a significant impact on the productivity and efficiency of human resources in the healthcare industry. This cross-sectional study examined the job satisfaction and retention intentions of healthcare professionals in primary healthcare centers in Tamil Nadu. Convenience sampling was used to collect data from 334 respondents using a validated structured questionnaire. The empirical research revealed that their work values were the most significant predictor of job satisfaction among PHC employees. On the other hand, time pressure had the least significant relationship with PHC employee satisfaction. The findings indicate that targeted interventions to enhance health workers' job satisfaction, reduce stress, and increase positive work values are essential to creating a positive work environment and increasing job satisfaction. This study adds to the literature on job satisfaction and retention of primary healthcare workers in Tamil Nadu. We recommend that healthcare managers promote and enforce PHC workers' work values to keep them positive. Work values and PHC workers' satisfaction and intention to stay have received little research attention. One of the first studies to empirically examine quality improvement, time pressure, commitment, compensation, and work values as dimensions of job satisfaction among health professionals in Tamil Nadu Primary Health Care Centers.


  • Improving the Carbon Footprint of Managing Food and Packaging Waste in the Food Industries
    Varadaraj Aravamudhan, Ananth Sengodan, Prasanna Mohanraj, and SG Balaji

    The Electrochemical Society
    This study's objective is to examine waste management systems for the food sector, to identify longer lasting and circular processes. In a particular case study, a food industry waste management system was assessed and improved. To collect information and data from Lean Six Sigma, the DMAIC (Define – Measure – Analysis – Improved – Control) Model was employed. A carbon footprint was calculated to determine the waste management system's sustainable development and to compare the consequences of various CO2 waste disposal technologies for each category. The food business makes a sizable contribution to waste production in a consumer society. Food businesses are critical in addressing resource efficiency and waste prevention concerns. The circular economy and retail have begun to take this path as a significant alternative to the standard business paradigm. In the food business, a new waste management system has been implemented that has demonstrated enhanced performance. Our comparison of various waste treatment methods, particularly in the circular economy, emphasizes the importance of recycling. We then concentrated on organic material and compared their composability and anaerobic digestion to the category of garbage. Anaerobic digestion has been shown to reduce greenhouse gas emissions. Other food businesses can manage similar improvement programs directly without duplicating the analysis. Future study on biogas and other organic waste by products will benefit from our findings. Lean Six Sigma and other environmental technologies could be integrated into the circular economy.

  • Influence on the Organisational Performance of Sustainability Management Practices
    Varadaraj Aravamudhan, Ananth Sengodan, Prasanna Mohanraj, and Balaji SG

    The Electrochemical Society
    The objective of this review is to investigate the connection between the two variables among an association's management commitment and its environmental responsibility. The study gathered data from a variety of medium-to large-sized enterprises. The data was collected using a website of various organizations. The pilot test and questionnaire were conducted in personal interviews with some senior managers. The goal is to raise the performance of seven distinct sustainability metrics, organizations employ eight sustainability performance management practices (SPMPs) (SPIs). There is a connection between consumer satisfaction, innovation, and the performance of interactions SPMP, while four other performance indicators are linked to various sustainable performance management practices, according to the study (environment, social, and financial performance are intertwined in the value of employees). Overall, the results show a strong link between students' increased focus on their individual SPMPs and higher performance on at least one of the SPIs.

RECENT SCHOLAR PUBLICATIONS

  • The Impact of Investors' Emotional Intelligence On Investment Decision-Making
    DSG BALAJI
    Educational Administration: Theory and Practice 30 (1), 3175-3180 2024

  • The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu
    SG Balaji, D Charumathi, MR Ahmed, A Appu
    2024

  • A Study on Supply chain management practices of Zuko overseas private limited: Challengers, Enablers and success factors
    DSG Balaji
    Journal of Social Welfare and Management 15 (3), 211-217 2023

  • Awareness Of Green Marketing And Its Influence On Consumer Perception: An Exploratory Study
    S Ayyappan, SG Balaji, K Jayapriya, PD Sawant, C Agarwal, A Singh
    resmilitaris 13 (3), 265-276 2023

  • Examining the comprehensive relationship between customer trust and social media purchase: A bibliometric review and directions for future research
    SGB W. Shabeena Shah, Mohamed Jasim, Shahid Alam
    International Journal of Business and Emerging Markets 15 (1) 2023

  • INFLUENCE OF EDUCATIONAL APPS ON SKILL DEVELOPMENT AND PERFORMANCE OF HIGHER SECONDARY SCHOOL STUDENTS
    DPSAIM Dr. S G BALAJI, Dr. VARADARAJ ARAVAMUDHAN
    MANAGER – THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT 59 (158) 2023

  • Factors Influencing Green Brand Equity for cosmetic products; A neural Network (NN) Approach
    DSG Balaji
    Anvesak 52 (5), 175-179 2022

  • Improving the Carbon Footprint of Managing Food and Packaging Waste in the Food Industries
    V Aravamudhan, A Sengodan, P Mohanraj, SG Balaji
    ECS Transactions 107 (1), 79 2022

  • Influence on the Organizational Performance of Sustainability Management Practices
    V Aravamudhan, A Sengodan, P Mohanraj, SG Balaji
    ECS transactions 107 (1), 89 2022

  • FACTORS AND MOTIVES OF USAGE OF PUBLIC TRANSPORT SYSTEMS IN TAMILNADU: A CASE OF CHENNAI METRO RAIL SERVICES
    A APPU
    THEBRITISHJOURNALOF, 300 2022

  • DOES DEMOGRAPHICS HAS AN ASSOCIATION WITH USAGE PATTERNS AND LEVEL OF SATISFACTION TOWARDS PUBLIC TRANSPORT SYSTEMS: A CASE OF METRO CHENNAI RAIL
    MA Appu, SG Balaji
    The journal of contemporary issues in business and government 27 (5), 2789-2793 2021

  • The Improving the carbon footprint of managing food and packaging waste in the Food Industries: Improving the carbon footprint of managing food and packaging waste in the Food
    V ARAVAMUDHAN
    SPAST Abstracts 1 (01) 2021

  • INFLUENCE ON THE ORGANISATIONAL PERFORMANCE OF SUSTAINABILITY MANAGEMENT PRACTICES: SUSTAINABLE MANAGEMENT PRACTICES
    V Aravamudhan, A SENGODAN, MPM RAJ, SG BALAJI
    SPAST Abstracts 1 (01) 2021

  • A Comparative Study in Treatment of Childhood Vitiligo 0.03% Tacrolimus versus 0.03% Tacrolimus and Topical Steroids
    A Venkatesan, R Sriram, S Balaji, TK Anandhi
    Indian Journal of Paediatric Dermatology 22 (2), 123-130 2021

  • An empirical study on usage of social media and its influence on buying choices of Gen Z – A special reference to Instagram
    WSSDSG Balaji
    Alochana Chakra Journal 9 (Issue IX,), Page No:1048 2020

  • E-Legal Service Quality (e-LSQ) and Customer Satisfaction: An Empirical Research Study in Chennai
    MSS Dr. S. G. Balaji
    International Journal of All Research Education and Scientific Methods 2020

  • ASSESSMENT OF SERVICE QUALITY DIMENSIONS OF CORPORATE HOSPITALS IN TAMILNADU
    M Dhanush, SG Balaji
    Alochana Chakra Journal ISSN No:2231-3990 9 (6), 9021-9033 2020

  • TRACING THE PATTERNS OF SOCIAL MEDIA USAGE AMONG THE MBA STUDENTS AND ITS IMPACT ON THEIR ACADEMIC PERFORMANCE – AN EMPIRICAL STUDY
    DSG BALAJI
    Our Heritage Multidisciplinary UGC Care listed Journal. 68 (1), 8305-8320 2020

  • An Analytical Study On App Based Laundry Logistics Process And Assessing The Performance Of Dry Cleaning Services Providers In Chennai Region
    MA Appu, SG Balaji
    Think India Journal 22 (14), 1811-1821 2019

  • A Study on Buying Behaviour Pattern and Insight of Generation Z towards Unisex Bikes in Chennai”
    DSG BALAJI
    International Journal of recent Research Aspects 6 (2), 79-82 2019

MOST CITED SCHOLAR PUBLICATIONS

  • Influence of demographic variables on banking service quality: a study of private sector banks in Chennai
    SG Balaji, MS Baabu
    IUP Journal of Bank Management 11 (1), 70 2012
    Citations: 8

  • Measuring Effectiveness of Distribution Channel Practices among Merchants: An Empirical Study on Logistics Companies in Chennai City
    A Appu, SG Balaji
    Sumedha Journal of Management 7 (4), 136-144 2018
    Citations: 3

  • Service quality dimensions and its effect on customer satisfaction: A case study across the private banks in Trichy
    M Franklin, SG Balaji
    International Journal of Management Research and Reviews 3 (6), 2986 2013
    Citations: 3

  • Influence of Demographic variables on Banking Service Quality-A study of Public Sector Banks in Chennai
    SG Balaji, MS Babbu
    Journal of Contemporary Research in Management 6 (2), 69 2011
    Citations: 3

  • Examining the comprehensive relationship between customer trust and social media purchase: A bibliometric review and directions for future research
    SGB W. Shabeena Shah, Mohamed Jasim, Shahid Alam
    International Journal of Business and Emerging Markets 15 (1) 2023
    Citations: 2

  • Improving the Carbon Footprint of Managing Food and Packaging Waste in the Food Industries
    V Aravamudhan, A Sengodan, P Mohanraj, SG Balaji
    ECS Transactions 107 (1), 79 2022
    Citations: 2

  • TRACING THE PATTERNS OF SOCIAL MEDIA USAGE AMONG THE MBA STUDENTS AND ITS IMPACT ON THEIR ACADEMIC PERFORMANCE – AN EMPIRICAL STUDY
    DSG BALAJI
    Our Heritage Multidisciplinary UGC Care listed Journal. 68 (1), 8305-8320 2020
    Citations: 2

  • Exit Interviews & Their Empanelment: The Current Scenario
    MS Baabu, RM Chebolu, SG Balaji
    SRM MANAGEMENT DIGEST-2011, 315 2011
    Citations: 2

  • Influence on the Organizational Performance of Sustainability Management Practices
    V Aravamudhan, A Sengodan, P Mohanraj, SG Balaji
    ECS transactions 107 (1), 89 2022
    Citations: 1

  • An experiential study of contemporary metro rail services: Commuters experience journey in modern Chennai city
    A Appu, SG Balaji
    International Journal of Advanced Research and Development 2 (4), 200 -203 2017
    Citations: 1

  • “ Awareness and Adoptability of E Banking Services in Kanyakumari District – An Emprical Study
    DSG BALAJI
    Review of Research International Recognition Multidisciplinary Research 2015
    Citations: 1

  • Attitude towards Internet Advertising in Chennai city
    DRMS Babu, SG Balaji, G Purushoyhamachari
    Osmania Journal of Management, 109-117 2011
    Citations: 1

  • Creating Ecological value: An Evolutionary approach from business to business
    GV Kumar, SG Balaji
    SRM MANAGEMENT DIGEST-2011 309 2011
    Citations: 1