Shadi.Abu-Ayyash

@uaeu.ac.ae

Department of Media and Creative Industries
United Arab Emirates University

Shadi.Abu-Ayyash


               Download Compact PDF  
https://researchid.co/shadi378

RESEARCH, TEACHING, or OTHER INTERESTS

Communication
7

Scopus Publications

115

Scholar Citations

6

Scholar h-index

3

Scholar i10-index

Scopus Publications

  • Bridging the academia-industry gap: Insights from digital journalism education in Palestine
    Shadi Abu-Ayyash
    Journalism, 2026
    This paper examines how Palestinian universities align their digital journalism curricula with the needs of the journalism industry, focusing on integrating digital technologies and practical skills within the context of military-occupied Palestine. The study explores how these universities navigate the complexities of preparing journalists for a rapidly evolving digital media environment amidst the unique challenges posed by the ongoing conflict and military occupation. The findings reveal an increasing emphasis on digital skills and practical training, but also identify a pressing need for further development in advanced technologies and stronger collaboration between academia and industry. This study underscores the importance of tailoring journalism education to address both the technological advancements and the socio-political realities that define journalistic practice in Palestine.
  • Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups
    Shadi Abu-Ayyash
    Palgrave Studies of Marketing in Emerging Economies, 2025
  • The War of Algorithms: Artificial Intelligence and the Shaping of Conflict Narratives in the Russia-Ukraine War
    Maeen Saleh Almitamy, Amor Ben Mohammed Ben Amor, Shadi Abu-Ayyash
    Media Representation and Public Perception of War, 2025
    This chapter explores the growing role of artificial intelligence (AI) in transforming modern conflict, focusing on the Russia-Ukraine war as a case study. It examines how AI enhances military operations through surveillance systems, autonomous platforms, and decision-support tools, while simultaneously enabling advanced disinformation campaigns that shape global perceptions. The chapter introduces the concept of algorithmic framing, whereby platform algorithms selectively amplify certain narratives and suppress others. It also discusses various counter-disinformation strategies employed by governments, technology companies, and civil society, and highlights the ethical and governance dilemmas posed by AI's integration into military and media spheres. Ultimately, the chapter offers a comprehensive analysis of AI's impact on international security, geopolitical balance, and the regulation of the digital information space.
  • The domestication of data journalism in Palestine: Consumption of data-based news stories via social media
    Shadi Abu-Ayyash, Hussein AlAhmad, Elias Kukali
    Journalism, 2024
    Data journalism (DJ) stands out as a distinguished contemporary form of news storytelling in which data are simplified and communicated via visuals. It can disseminate knowledge on complex phenomena and contribute to the advancement of journalism. Understanding the motives of readers’ DJ consumption is vital to the understanding of three focal elements in the journalism equation: society, journalists, and news-media institutions. This paper fills a gap in the knowledge about studies in DJ – audience interrelationship, contributing to the understanding of the twinning relationship between domesticating everchanging communication technologies and DJ consumption. The theoretical framework draws on news consumption and domestication theory in examining the way media and communication students in Palestinian universities (hereinafter MC students) interact with DJ-based stories communicated via social media platforms. Surveying MC students ( N = 99) at four prominent Palestinian universities in the West Bank, the paper explores the motivations behind MC students’ DJ consumption, and how recent media technologies might induce its levels of consumption. Targeting Facebook, results show that MC students’ engagement with DJ stories is primarily induced by their interest in the topics presented, with social and human stories as primary topics. Other inducers included visuals, proximity to topics discussed, and familiarity with the publishing source.
  • Mediatized politics in Palestine: Online platforms’ influence on framing of politicians’ messages
    Shadi Abu-Ayyash
    Communication and the Public, 2024
    Based on a theoretical framework of mediatization and framing, this article examines the communication behaviors of leaders from the prominent Palestinian party, Fatah, on social media, with a specific focus on the general election decree of 2021. It involves interviews with journalists and an analysis of social media content to explain how politicians’ online behavior is influenced by the formats of social media content. It shows that Palestinian politicians often use identical content on both Facebook and X (previously Twitter), with a higher frequency of written material over visual content. Politicians use their social media accounts to express their positions on internal and international political affairs. Journalists consider these accounts a source of information, thus reaffirming that political social media is newsworthy for journalists. This article contributes to the study of mediatization that is largely conducted in Western contexts, challenging the notion that mediatization only occurs in highly digitized societies.
  • Representations of Palestinian Culture in the Digital Public Sphere: A Semiotic Analysis of the Thobe and the Keffiyeh
    Shadi Abu-Ayyash
    Social Media and Society, 2024
    Palestinian cultural identity has always been the flip side of the Palestinian people’s political resistance. While many studies have examined Palestinian culture from political and historical perspectives, limited academic works have investigated how social media plays a role in providing opportunities for Palestinians to resist negative stereotypes and provide alternative representations of their cultural symbols, including traditional customs. In its attempt to fill a gap in the existing body of knowledge, this article examines the contemporary representation of Palestinian culture, in particular, national garments—the thobe and keffiyeh —in the digital public sphere. Through employing theories of representation, the digital public sphere and applying semiotic analysis, this article follows four main X (formerly known as Twitter) hashtag-based trends that highlight traditional Palestinian garments (thobe and keffiyeh): #MyHistoricalThobe, #TweetYourThobe, #WorldKeffiyehDay, and #KeffiyehDay. Forty tweets extracted from top 10 X accounts, which first appeared in a hashtag search and were tweeted using these hashtags, were selected and coded. Using a semiotic analysis, the article deconstructed the tweets into connotation and denotation elements to better understand what the thobe and the keffiyeh mean collectively in the context of Palestinian cultural narrative. This research contributes to the debate concerning the relationship between interactive digital platforms and contemporary cultural resistance. It pushes forth the argument that shared representations of national cultural symbols are noticed when examining, and collectively reading, particular social media-based campaigns.
  • Social media, activism and mass protest: Framed narratives of the May 2021 Sheikh Jarrah events
    Global Media Coverage of the Palestinian Israeli Conflict Reporting the Sheikh Jarrah Evictions, 2023

RECENT SCHOLAR PUBLICATIONS

  • Decolonizing Palestine in the Digital Public Sphere: Narrative Sovereignty and Representation Online
    S Abu-Ayyash
    Bloomsbury Academic , 2027
    2027
  • The War of Algorithms: Artificial Intelligence and the Shaping of Conflict Narratives in the Russia-Ukraine War
    M Almitamy, A Ben Amor, S Abu-Ayyash
    Media Representation and Public Perception of War, 201-228 , 2026
    2026
  • Media Representation and Public Perception of War
    K Al-Kassimi, T Işık, M Fahim, B Gezmen
    IGI Global , 2025
    2025
    Citations: 1
  • Introduction: Enhancing Public Relations in Emerging Economies
    G Bosah, R E. Hinson, EK Adae
    Strategic Public Relations in Emerging Economies: Public and Private Sector … , 2025
    2025
  • Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups
    S Abu-Ayyash
    Strategic Public Relations in Emerging Economies, 303-327 , 2025
    2025
    Citations: 1
  • Bridging the academia-industry gap: Insights from digital journalism education in Palestine
    S Abu-Ayyash
    Journalism , 2025
    2025
    Citations: 2
  • China, media, and international conflicts: edited by Shixin Ivy Zhang and Altman Yuzhu Peng, Taylor & Francis, London, 2023, 226 pp., $160.00 (hardcover), ISBN-13: 9781032198736
    C Zhang, X Zhao
    Asian Journal of Communication 34 (4), 516-518 , 2024
    2024
  • Data journalism and audience engagement: Introduction to the special issue
    J Tong
    Journalism 25 (7), 1449-1459 , 2024
    2024
    Citations: 6
  • The domestication of data journalism in Palestine: Consumption of data-based news stories via social media
    S Abu-Ayyash, H AlAhmad, E Kukali
    Journalism 25 (7), 1519-1537 , 2024
    2024
    Citations: 5
  • Mediatized politics in Palestine: Online platforms’ influence on framing of politicians’ messages
    S Abu-Ayyash
    Communication and the Public 9 (1), 100-113 , 2024
    2024
    Citations: 3
  • Representations of Palestinian Culture in the Digital Public Sphere: A Semiotic Analysis of the Thobe and the Keffiyeh
    S Abu-Ayyash
    Social Media + Society 10 (1), 1-14 , 2024
    2024
    Citations: 26
  • China, media, and international conflicts
    SI Zhang, AY Peng
    Taylor & Francis Group , 2023
    2023
    Citations: 4
  • Palestinian online news framing of China’s positions on the Question of Palestine (2020–2021)
    S Abu-Ayyash
    China, Media, and International Conflicts, 26 , 2023
    2023
  • Global Media Coverage of the Palestinian-Israeli Conflict
    N Miladi
    Bloomsbury Publishing , 2023
    2023
    Citations: 14
  • Social Media, Activism and Mass Protest: Framed Narratives of the May 2021 Sheikh Jarrah’s Events
    S Abu-Ayyash, H AlAhmad
    Global Media Coverage of the Palestinian-Israeli Conflict: Reporting the … , 2023
    2023
    Citations: 1
  • The Anna Lindh Intercultural Trends Report 2021: Opportunities for Strengthening Mutual Understanding and Tackling Key Challenges through Media
    S Abu-Ayyash
    https://www.annalindhfoundation.org/anna-lindh-intercultural-trends-report-2021 , 2021
    2021
  • Opportunities for strengthening mutual understanding and tackling key challenges through media
    S Abuayyash
    2021
    Citations: 1
  • Concepts of public relations, advertising, marketing and advertising (in Arabic).
    S Abu-Ayyash
    Economic Journalism - الصحافة الاقتصادية, 195-216 , 2020 ‎
    2020
  • مفاهيم العلاقات العامة والاعلان والتسويق والدعاية ‎
    S Abuayyash
    الصحافة الاقتصادية , 2020 ‎
    2020
  • The Solidarity Movement: Mediation and Collaboration for Palestine Online in the UK and Ireland
    S Abu-Ayyash
    Observatoire de la Société Britannique, 59-81 , 2018
    2018
    Citations: 6

MOST CITED SCHOLAR PUBLICATIONS

  • The Palestine solidarity movement, human rights and twitter
    S Abu-Ayyash
    Networking Knowledge: Journal of the MeCCSA Postgraduate Network 8 (2) , 2015
    2015
    Citations: 35
  • Representations of Palestinian Culture in the Digital Public Sphere: A Semiotic Analysis of the Thobe and the Keffiyeh
    S Abu-Ayyash
    Social Media + Society 10 (1), 1-14 , 2024
    2024
    Citations: 26
  • Global Media Coverage of the Palestinian-Israeli Conflict
    N Miladi
    Bloomsbury Publishing , 2023
    2023
    Citations: 14
  • Mediatizing Gaza: An Introduction
    N Shreim, S Dawes
    Networking Knowledge: Journal of the MeCCSA Postgraduate Network 8 (2) , 2015
    2015
    Citations: 9
  • Data journalism and audience engagement: Introduction to the special issue
    J Tong
    Journalism 25 (7), 1449-1459 , 2024
    2024
    Citations: 6
  • The Solidarity Movement: Mediation and Collaboration for Palestine Online in the UK and Ireland
    S Abu-Ayyash
    Observatoire de la Société Britannique, 59-81 , 2018
    2018
    Citations: 6
  • The domestication of data journalism in Palestine: Consumption of data-based news stories via social media
    S Abu-Ayyash, H AlAhmad, E Kukali
    Journalism 25 (7), 1519-1537 , 2024
    2024
    Citations: 5
  • China, media, and international conflicts
    SI Zhang, AY Peng
    Taylor & Francis Group , 2023
    2023
    Citations: 4
  • Mediatized politics in Palestine: Online platforms’ influence on framing of politicians’ messages
    S Abu-Ayyash
    Communication and the Public 9 (1), 100-113 , 2024
    2024
    Citations: 3
  • Bridging the academia-industry gap: Insights from digital journalism education in Palestine
    S Abu-Ayyash
    Journalism , 2025
    2025
    Citations: 2
  • Media Representation and Public Perception of War
    K Al-Kassimi, T Işık, M Fahim, B Gezmen
    IGI Global , 2025
    2025
    Citations: 1
  • Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups
    S Abu-Ayyash
    Strategic Public Relations in Emerging Economies, 303-327 , 2025
    2025
    Citations: 1
  • Social Media, Activism and Mass Protest: Framed Narratives of the May 2021 Sheikh Jarrah’s Events
    S Abu-Ayyash, H AlAhmad
    Global Media Coverage of the Palestinian-Israeli Conflict: Reporting the … , 2023
    2023
    Citations: 1
  • Opportunities for strengthening mutual understanding and tackling key challenges through media
    S Abuayyash
    2021
    Citations: 1
  • The Palestine Solidarity Movement in Ireland and the UK: Mediating and Framing Palestine online
    SR Abuayyash
    University of Galway , 2016
    2016
    Citations: 1
  • Decolonizing Palestine in the Digital Public Sphere: Narrative Sovereignty and Representation Online
    S Abu-Ayyash
    Bloomsbury Academic , 2027
    2027
  • The War of Algorithms: Artificial Intelligence and the Shaping of Conflict Narratives in the Russia-Ukraine War
    M Almitamy, A Ben Amor, S Abu-Ayyash
    Media Representation and Public Perception of War, 201-228 , 2026
    2026
  • Introduction: Enhancing Public Relations in Emerging Economies
    G Bosah, R E. Hinson, EK Adae
    Strategic Public Relations in Emerging Economies: Public and Private Sector … , 2025
    2025
  • China, media, and international conflicts: edited by Shixin Ivy Zhang and Altman Yuzhu Peng, Taylor & Francis, London, 2023, 226 pp., $160.00 (hardcover), ISBN-13: 9781032198736
    C Zhang, X Zhao
    Asian Journal of Communication 34 (4), 516-518 , 2024
    2024
  • Palestinian online news framing of China’s positions on the Question of Palestine (2020–2021)
    S Abu-Ayyash
    China, Media, and International Conflicts, 26 , 2023
    2023