Shanti Swaroop Chauhan

@shuats.edu.in

Assistant Professor
Sam Higginbottom University of Agriculture Technology and Sciences

EDUCATION

Ph.D. Marketing

RESEARCH INTERESTS

Marketing and HR and Time Series, ARIMA.
22

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Investigating psychological determinants and its effect on consumer's purchase intention and consumption of Ayurvedic Cosmetics.
    J Singh, SJ Joshi, SS Chauhan
    Advances in Consumer Research 3 (1) , 2026
    2026.0
  • Impact of National Science and Technology (S&T) Policy Framework on Technology Transfer from Indian Academic Research Institutions
    AK Chaudhary, SS Chauhan, SA Morré, JA Lal
    Journal of Scientific & Industrial Research (JSIR) 84 (9), 1005-1013 , 2025
    2025.0
  • Modelling Dominant Factors of Technology Acceptance in Education: A Systematic Review Analysis of Indian Studies
    PK Sharma, E Masih, SS Chauhan
    Indian Journal of Educational Technology 6 (I), 323-340 , 2024
    2024.0
  • Digital disruption and multimedia technological innovations in the banking world
    E Masih, SS Chauhan, V Singh, B Balusamy, S Grima
    2023.0
    Citations: 1
  • Employee Engagement: Determinants and Its Influence on Organizational Commitment
    E Masih, V Singh, RS Williams, SS Chauhan, PS Lakhawat
    Journal for Re Attach Therapy and Developmental Diversities 6, 1146-1164 , 2023
    2023.0
    Citations: 4
  • Predicting consumer’s consumption pattern of Pistachio in India
    SS Chauhan
    Pistachios Cultivation, Production and Consumption 1, 4 , 2022
    2022.0
  • Role of various determinants of trust influencing retailers’ purchase intention for fast moving consumer goods (FMCG) from B2B E-Commerce.
    SA Hussain, RV Mani, SS Chauhan
    Specialusis Ugdymas , 2022
    2022.0
    Citations: 5
  • Frozen Green Vegetables Revolution: Investigation How Availability of Frozen Green Vegetables Affects Consumer Buying Behavior in Utter Pradesh
    SS Chauhan
    JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 95 (16), 63-66 , 2022
    2022.0
  • POSITIVE EVALUATED OUTCOMES: ANALYZING THE FUTURE OF INNOVATIVE ADVERTISEMENT
    SS Chauhan
    2018.0
  • “Innovative Advertisements” Influencing Consumers Purchase Intention w.r.t Indian Advertising Industry
    SS Chauhan
    International Journal of Advanced Scientific Technologies in Engineering and … , 2016
    2016.0
  • Logistics Management of Fertilisers in North India with special reference to Uttar Pradesh
    SS Chauhan
    International Journal of Advanced Scientific Technologies in Engineering and … , 2016
    2016.0
    Citations: 1
  • Creative excellence in advertising
    SS Chauhan
    DOI : https://doi.org/10.32804/IRJMSH 7 (1), 17 , 2016
    2016.0
  • Understanding the Indian rural market potential
    D Badugu, MSS Chauhan
    International Journal of Multidisciplinary Research 1 (6) , 2011
    2011.0
    Citations: 11
  • AN EMPIRICAL ANALYSIS OF CONSUMER’S PERCEPTION CRITERIA AND REACHABILITY OF SERVICE PROVIDERS WITH REGARD TO HEALTH CARE SERVICES
    F Hussain, PS Lakhawat, P Singh, SS Chauhan

MOST CITED SCHOLAR PUBLICATIONS

  • Understanding the Indian rural market potential
    D Badugu, MSS Chauhan
    International Journal of Multidisciplinary Research 1 (6) , 2011
    2011.0
    Citations: 11
  • Role of various determinants of trust influencing retailers’ purchase intention for fast moving consumer goods (FMCG) from B2B E-Commerce.
    SA Hussain, RV Mani, SS Chauhan
    Specialusis Ugdymas , 2022
    2022.0
    Citations: 5
  • Employee Engagement: Determinants and Its Influence on Organizational Commitment
    E Masih, V Singh, RS Williams, SS Chauhan, PS Lakhawat
    Journal for Re Attach Therapy and Developmental Diversities 6, 1146-1164 , 2023
    2023.0
    Citations: 4
  • Digital disruption and multimedia technological innovations in the banking world
    E Masih, SS Chauhan, V Singh, B Balusamy, S Grima
    2023.0
    Citations: 1
  • Logistics Management of Fertilisers in North India with special reference to Uttar Pradesh
    SS Chauhan
    International Journal of Advanced Scientific Technologies in Engineering and … , 2016
    2016.0
    Citations: 1
  • Investigating psychological determinants and its effect on consumer's purchase intention and consumption of Ayurvedic Cosmetics.
    J Singh, SJ Joshi, SS Chauhan
    Advances in Consumer Research 3 (1) , 2026
    2026.0
  • Impact of National Science and Technology (S&T) Policy Framework on Technology Transfer from Indian Academic Research Institutions
    AK Chaudhary, SS Chauhan, SA Morré, JA Lal
    Journal of Scientific & Industrial Research (JSIR) 84 (9), 1005-1013 , 2025
    2025.0
  • Modelling Dominant Factors of Technology Acceptance in Education: A Systematic Review Analysis of Indian Studies
    PK Sharma, E Masih, SS Chauhan
    Indian Journal of Educational Technology 6 (I), 323-340 , 2024
    2024.0
  • Predicting consumer’s consumption pattern of Pistachio in India
    SS Chauhan
    Pistachios Cultivation, Production and Consumption 1, 4 , 2022
    2022.0
  • Frozen Green Vegetables Revolution: Investigation How Availability of Frozen Green Vegetables Affects Consumer Buying Behavior in Utter Pradesh
    SS Chauhan
    JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 95 (16), 63-66 , 2022
    2022.0
  • POSITIVE EVALUATED OUTCOMES: ANALYZING THE FUTURE OF INNOVATIVE ADVERTISEMENT
    SS Chauhan
    2018.0
  • “Innovative Advertisements” Influencing Consumers Purchase Intention w.r.t Indian Advertising Industry
    SS Chauhan
    International Journal of Advanced Scientific Technologies in Engineering and … , 2016
    2016.0
  • Creative excellence in advertising
    SS Chauhan
    DOI : https://doi.org/10.32804/IRJMSH 7 (1), 17 , 2016
    2016.0
  • AN EMPIRICAL ANALYSIS OF CONSUMER’S PERCEPTION CRITERIA AND REACHABILITY OF SERVICE PROVIDERS WITH REGARD TO HEALTH CARE SERVICES
    F Hussain, PS Lakhawat, P Singh, SS Chauhan