B Sivakumar

@psgcas.ac.in

Associate Professor
PSG College of Arts & Science

https://researchid.co/sivabagavathi

Keen in research

EDUCATION

M.Com., M.Phil., Ph.D

RESEARCH INTERESTS

MArketing, Human Resource

Scopus Publications

Scholar Citations

Scholar h-index

Scholar i10-index

Scopus Publications

Marketing strategies of home based women entrepreneurs in coimbatore district
N. S. Lissy, B. Sivakumar, R. Sindhuja, and S. Renuka
Diva Enterprises Private Limited
An organizer is a person who combines the various factors of production. He is a person who combines the factors of production to supply goods and services. the business may be agriculture, industry, trade or profession. He produces or buys socially valuable product and sells the produce in the market from which he pays to the suppliers of land, labour and capital. What remains is his profit. Thus organizer of a business enterprise is the coordinator and termed as Entrepreneur. the entrepreneur introduces new ideas, carries on new activities, coordinates the factors of production and decides how the business should be run. He anticipates the future trend of demand and price. He has vision, originality of thought and ability to take calculated risk.

Impact of unorganized sector in indian economy
R. Sindhuja, S. Renuka, B. Sivakumar, and N. S. Lissy
Diva Enterprises Private Limited
Agriculture is the backbone of Indian economy and it accounts for almost 14% of India's gross domestic product (GDP). Agriculture is an important sector, which determines growth and sustainability and plays a vital role in the development of India, with over 60 percent of the country's population deriving their subsistence from it. Most of the rural population in India depends on agricultural practices for employment and livelihood. Indian economy in agriculture has shown a steady growth in the last two decades. the economy is also experiencing regular changes in its demographics, lifestyle, and domestic consumption. the agriculture industry in India is growing at a great pace and is expected to grow many folds in the near future.

RECENT SCHOLAR PUBLICATIONS

Financial Accounting
DB Sivakumar
2025

A Study On Adaptation And Progress Of Modern Learning Techniques Of Arts And Science College Students
DPV Dr. B. Sivakumar,Dr. V.Mythili Dr. R. Arunprakash
Library Progress International 44 (3), 24624 - 24632 2024

Banking Theory and Practice
DB Sivakumar
250 1, 1 2023

Archives / Vol. 27 No. 3 (2023) / Articles Customer Perception And Preference Of E-Banking Services-A Study With Reference To Selected Nationalised Banks In Coimbatore District
DB Sivakumar
Korean Journal of Physiology and Pharmacology 27 (3), 348-352 2023

CUSTOMER PERCEPTION AND PREFERENCE OF E-BANKING SERVICES-A STUDY WITH REFERENCE TO SELECTED NATIONALISED BANKS IN COIMBATORE DISTRICT
DB Sivakumar
Korean Journal of Physiology and Pharmacology 27 (3), 348-352 2023

Risk - Return Analysis of Selected Mutual Fund Companies listed in NSE
DB Sivakumar
Scandinavian Journal of Information Systems ISSN: 0905-0167|1901-0990 E-ISSN 2023

Human Resource Management in Service sector
DB Sivakumar
KAAV Publications Delhi - 110096 1, 1-215 2023

5-Imidazolinone Derivatives as a Potent Pharmacological Agents—A Review
B Sivakumar, K Ilango
Russian Journal of Bioorganic Chemistry 49 (2), 167-179 2023

LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 OUTBREAK
B Sivakumar, D Priya
LEARNERS’PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 2023

WORK LIFE BALANCE OF WOMEN EMPLOYEES IN SERVICE SECTOR
B Sivakumar, MR Arunprakash, V Mythili
2023

A study on adoption of modern learning techniques of arts and science colleges students with special reference to coimbatore city
DSR Dr. B. Sivakumar Mrs. V. Mythili, Mr. Arun Prakash
Journal of Pharmaceutical negative results 13 (https://www.pnrjournal.com 2023

A Study on Consumer behavoiur towards the SPAR super market
MMM Dr. B. Sivakumar
Internatiol journal of Early childhood - Special edition 14 (02), 1412 DOI 2022

Recent trends in technology social science and literature
DGD Dr. B. Sivakumar, Dr. S. Dhanaraj, Dr. Periasamy, Dr. Nagarajan
2022

A study on adoption of modern learning techniques of arts and science college students with special reference to Coimbatore city
MVM Dr. B. Sivakumar
Journal of Pharmaceutical negative results Multidisciplinary 13 (9), 1530-1536 2022

ANALYSIS OF MARKETING COMMUNICATION OF THE SUB-SECTORS OF TOURISM
DB Sivakumar
IN Patent 51 2022

DIGITAL INDIA -EMPOWERMENT OF CITIZEN
DB Sivakumar
Journal of Positive School Psychology 6 (No. 2,), 284 – 290 2022

Analysis of Fluctuations in the Share Price of Equities and Investment Portfolio Management
DB Sivakumar
IN Patent 57 2022

Banking theory and practice
DB Sivakumar
262 1, 1 2022

Banking theory and practice
DB Sivakumar
Bhavatharani publications 1, 262 2022

MOST CITED SCHOLAR PUBLICATIONS

Educational evaluation survey on corona virus 19 (an awareness)–South India
B Sivakumar
Studies in Indian Place Names 40 (70), 228-234 2020
Citations: 19

5-Imidazolinone Derivatives as a Potent Pharmacological Agents—A Review
B Sivakumar, K Ilango
Russian Journal of Bioorganic Chemistry 49 (2), 167-179 2023
Citations: 5

Impact of Unorganized Sector in Indian Economy
R Sindhuja, S Renuka, B Sivakumar, NS Lissy
SCOPUS IJPHRD CITATION SCORE 9 (2), 401 2018
Citations: 2

DIGITAL INDIA -EMPOWERMENT OF CITIZEN
DB Sivakumar
Journal of Positive School Psychology 6 (No. 2,), 284 – 290 2022
Citations: 1

A Study On Internet Usage Pattern Among The College Teachers Of Coimbatore
DBS Dr.M.Gomatheeswaran
International Journal of Grid and Distributed Computing (IJGDC) 14 (1), 216-224 2021
Citations: 1