Dr. J. Solomon Thangadurai

@srmist.edu.in

Assistant Professor, Department of Commerce
SRM Institute of Science and Technology, College of Science and Humanities

Dr. J. Solomon Thangadurai


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https://researchid.co/solomonthangadurai

EDUCATION

Ph.D Madras Christian College, Tambaram. University of Madras March 2019
M.Phil Madras Christian College, Tambaram. University of Madras 2014
M.Com Madras Christian College, Tambaram. University of Madras 2013
B.Com Madras Christian College, Tambaram. University of Madras 2011

RESEARCH INTERESTS

Marketing, Human Resource Management, Finance, etc
22

Scholar Citations

3

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • The Influence of Artificial Intelligence on Green Purchase Intention: Investigating the Roles of Trust in AI and Environmental Attitude
    A Benny, JS Thangadurai
    Journal of Marketing & Social Research 2, 67-74 , 2025
    2025
  • THE IMPACT OF ARTIFICIAL INTELLIGENCE ON GENERATION Z’S ONLINE FASHION PURCHASE INTENTIONS
    A BENNY, JS THANGADURAI, EC SALEENA, A DEEPAN, KB PRAVEEN, ...
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S9 (2025 … , 2025
    2025
  • The Intervening Role of Perceived Value and Emotional Intelligence in Relationship Marketing Strategies and Customer Relationships
    DB Thomas, JS Thangadurai
    Pakistan journal of life and social sciences 23 (1) , 2024
    2024
    Citations: 1
  • YOUNG PEOPLE'S OPINIONS ABOUT THE ELECTRONIC BUS FLEET SERVICES PROVIDED BY KARNATAKA GOVERNMENT IN TERMS OF ITS SERVICE EXCELLENCE TOWARDS ENVIRONMENTAL SUSTAINABILITY
    S Thiyagarajan, JS Thangadurai
    CAHIERS MAGELLANES-NS 6 (2), 319-327 , 2024
    2024
  • HARNESSING ARTIFICIAL INTELLIGENCE FOR INNOVATIVE CUSTOMER RELATIONSHIP BUILDING: A MULTI-DIMENSIONAL ANALYSIS
    DB Thomas, JS Thangadurai
    CAHIERS MAGELLANES-NS 6 (1), 1651-1662 , 2024
    2024
  • Unpacking The Influence of Relationship Marketing on Customer Satisfaction: The Mediating Effect of Service Quality in Northern Kerala’s Hospitality Industry
    DB Thomas, JS Thangadurai
    Pakistan Journal of Life & Social Sciences 22 (2), 16375 , 2024
    2024
  • Quantum approaches to sustainable resource management in supply chains
    S Thiyagarajan, RK Rajendran
    Quantum Computing and Supply Chain Management: A New Era of Optimization … , 2024
    2024
    Citations: 4
  • A STUDY ON PREFERRED AVENUES AND FACTORS CONSIDERED FOR INVESTMENT INFLUENCED BY SAVINGS AMONG SALARIED CLASS TEACHING INVESTORS
    STJ Savitha T
    Journal of Research Administration 5 (2), 5092-5105 , 2023
    2023
  • Recent Modelling of the Ownership Structures and It’s Role in Corporate Performance of Company
    R Burkhonovich, T Saikia, RB Mirzaev, G Widjaja, JS Thangadurai, ...
    2023 3rd International Conference on Advance Computing and Innovative … , 2023
    2023
    Citations: 2
  • EFFECTS ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEE JOB PERFORMANCE WITH REFERENCE TO IT SECTOR
    European Chemical Bulletin 12 (4), 753-764 , 2023
    2023
  • Effects on organizational culture and its impact on employee job performance with reference to it sector
    PL Prasanna, K Yanamala, G Gohel, JS Thangadurai, ...
    Eur. Chem. Bul , 2023
    2023
    Citations: 2
  • SYSTEM FOR IMPROVING ONLINE EDUCATION AND TEACHING EVALUATION USING INFORMATION AND COMMUNICATIONS TECHNOLOGY
    GPTM Office
    GR Patent App. 20 2022 100 887.6. , 2022
    2022
  • STRATEGY AND ITS IMPACT IN MANAGING THE HUMAN POWER
    JS Thangadurai
    Studies in Indian Place Names 40 (20), 719-722 , 2020
    2020
  • ENTERPRENURIAL BEHAVIOUR ON SMALL SCALE INDUSTRIES IN THE FIELD OF EMPLOYABILITY
    JS Thangadurai
    Studies in Indian Place Names 40 (20), 573-576 , 2020
    2020
  • WORK LIFE BALANCE AT WORK PLACE
    JS Thangadurai
    Studies in Indian Place Names 40 (20), 505-508 , 2020
    2020
  • STRESS MANAGEMENT IN THE DIFFERENT FIELD OF WORK PLACE
    JS Thangadurai
    Studies in Indian Place Names 40 (20), 249-254 , 2020
    2020
  • ENDUSER HABITS IN INDIA
    P DEVI, JS Thangadurai
    Studies in Indian Place Names 40 (20), 539-542 , 2020
    2020
  • Why Digital FinTech Services are Key for the Financially Inclusive Growth of a Nation ?
    DJS Thangadurai
    Financial Inclusive - A Roadmap for Development 1, 123 - 125 , 2019
    2019
  • An Analytical study on organic food products purchasing behavior in E - Commerce
    JS Thangadurai
    International Journal of Research and Analytical Reviews 5 (3), 103 - 108 , 2018
    2018
  • A Structural Equation Model on Consumer Attitude towards Behavior – Factors Influencing and Affecting Organic Food Products in E-Commerce
    JS Thangadurai
    Merx Mercis -2K17, 4th International Conference on Business Research … , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Quantum approaches to sustainable resource management in supply chains
    S Thiyagarajan, RK Rajendran
    Quantum Computing and Supply Chain Management: A New Era of Optimization … , 2024
    2024.0
    Citations: 4
  • Factors influencing customers buying behavior in mobile marketing
    SJ Thangadurai
    International Journal on Global Business Management & Research 5 (1), 75 , 2016
    2016.0
    Citations: 3
  • Factors Influence the Marketing Experts to use the Guerrilla Marketing
    JS Thangadurai
    Conference on Emerging Trends and Challenges in Retail Sector, Department of … , 2016
    2016.0
    Citations: 3
  • Recent Modelling of the Ownership Structures and It’s Role in Corporate Performance of Company
    R Burkhonovich, T Saikia, RB Mirzaev, G Widjaja, JS Thangadurai, ...
    2023 3rd International Conference on Advance Computing and Innovative … , 2023
    2023.0
    Citations: 2
  • Effects on organizational culture and its impact on employee job performance with reference to it sector
    PL Prasanna, K Yanamala, G Gohel, JS Thangadurai, ...
    Eur. Chem. Bul , 2023
    2023.0
    Citations: 2
  • An Empirical Investigation: Strategic Human Resource Management and Organizational Performance in the Indian Manufacturing Sector
    JS Thangadurai
    International Journal of Multidisciplinary Research Centre 2 (6), 1 - 4 , 2016
    2016.0
    Citations: 2
  • Solomon Thangadurai International Journal of Marketing & Financial Management
    DAI Sutha
    Volume 4, 22-30 , 0
    Citations: 2
  • The Intervening Role of Perceived Value and Emotional Intelligence in Relationship Marketing Strategies and Customer Relationships
    DB Thomas, JS Thangadurai
    Pakistan journal of life and social sciences 23 (1) , 2024
    2024.0
    Citations: 1
  • Role of ICT in U-Commerce and Examine the Field of Wireless Communication
    AI Sutha, JS Thangadurai
    International Journal of Computer Trends and Technology 38 (2), 62 - 66 , 2016
    2016.0
    Citations: 1
  • AN ANALYTICAL STUDY ON CONSUMER COGNITIVE AND PERCEPTION TOWARDS GREEN MARKETING (ORGANIC) PRODUCTS
    JS Thangadurai, F John
    Primax International Journal of Marketing (PIJM), 99 - 105 , 2016
    2016.0
    Citations: 1
  • Consumer Attitude and Purchase Intension towards Organic Food
    JS Thangadurai
    International Journal of Marketing and Financial Management 4 (2), 22 - 30 , 2016
    2016.0
    Citations: 1
  • The Influence of Artificial Intelligence on Green Purchase Intention: Investigating the Roles of Trust in AI and Environmental Attitude
    A Benny, JS Thangadurai
    Journal of Marketing & Social Research 2, 67-74 , 2025
    2025.0
  • THE IMPACT OF ARTIFICIAL INTELLIGENCE ON GENERATION Z’S ONLINE FASHION PURCHASE INTENTIONS
    A BENNY, JS THANGADURAI, EC SALEENA, A DEEPAN, KB PRAVEEN, ...
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S9 (2025 … , 2025
    2025.0
  • YOUNG PEOPLE'S OPINIONS ABOUT THE ELECTRONIC BUS FLEET SERVICES PROVIDED BY KARNATAKA GOVERNMENT IN TERMS OF ITS SERVICE EXCELLENCE TOWARDS ENVIRONMENTAL SUSTAINABILITY
    S Thiyagarajan, JS Thangadurai
    CAHIERS MAGELLANES-NS 6 (2), 319-327 , 2024
    2024.0
  • HARNESSING ARTIFICIAL INTELLIGENCE FOR INNOVATIVE CUSTOMER RELATIONSHIP BUILDING: A MULTI-DIMENSIONAL ANALYSIS
    DB Thomas, JS Thangadurai
    CAHIERS MAGELLANES-NS 6 (1), 1651-1662 , 2024
    2024.0
  • Unpacking The Influence of Relationship Marketing on Customer Satisfaction: The Mediating Effect of Service Quality in Northern Kerala’s Hospitality Industry
    DB Thomas, JS Thangadurai
    Pakistan Journal of Life & Social Sciences 22 (2), 16375 , 2024
    2024.0
  • A STUDY ON PREFERRED AVENUES AND FACTORS CONSIDERED FOR INVESTMENT INFLUENCED BY SAVINGS AMONG SALARIED CLASS TEACHING INVESTORS
    STJ Savitha T
    Journal of Research Administration 5 (2), 5092-5105 , 2023
    2023.0
  • EFFECTS ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEE JOB PERFORMANCE WITH REFERENCE TO IT SECTOR
    European Chemical Bulletin 12 (4), 753-764 , 2023
    2023.0
  • SYSTEM FOR IMPROVING ONLINE EDUCATION AND TEACHING EVALUATION USING INFORMATION AND COMMUNICATIONS TECHNOLOGY
    GPTM Office
    GR Patent App. 20 2022 100 887.6. , 2022
    2022.0
  • STRATEGY AND ITS IMPACT IN MANAGING THE HUMAN POWER
    JS Thangadurai
    Studies in Indian Place Names 40 (20), 719-722 , 2020
    2020.0