SOM ADITYA JUYAL

@srhu.edu.in

Associate Professor, Himalayan School of Management Studies
Swami Rama Himalayan University



           

https://researchid.co/somadityajuyal

EDUCATION

MBA, PhD

RESEARCH INTERESTS

Marketing
Strategy

93

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Promoting Health and Well-being through Integrative Wellness Practices: Pathways to Sustainable Development Goal 3
    NP Kandwal, A Nautiyal, SA Juyal
    5th International Conference on the Role of Innovation, Entrepreneurship and 2024

  • Influence of medical practitioners’ attitude on the prescription Behaviour for generic medicines
    S Madan, SA Juyal
    Journal of Health Management 26 (1), 154-163 2024

  • Exploring Gender Dynamics in Movie Preferences: A Study of College Students’ Choices Between Bollywood, Hollywood and South Indian Movies
    A Barakoti, SA Juyal, A Dobhal
     2024

  • Influence of medical practitioners’ practice on the prescription behaviour for generic medicines
    S Madan, SA Juyal
    European Chemical Bulletin 12 (4), 1275 - 1292 2023

  • FORECAST THE DAILY INVESTMENT MARKET TREND USING A HYBRID MACHINE LEARNING TECHNIQUE
    A Nautiyal, SA Juyal, K Karpagavalli, AS Kumar
     2023

  • Influence of medical practioneers’ knowledge on the prescription behavior for generic medicines
    S Madan, SA Juyal
    Rethinking Business Agility during Uncertainty, 23 - 34 2022

  • Marketing Strategies for Pharmaceutical Industry
    A Nautiyal, SA Juyal
    Scandinavian Journal of Information Systems 34 (2), 3-38 2022

  • The Role of Sales in Customer Development
    A Nautiyal, SA Juyal
    Stochastic Modeling & Applications 26 (3), 694 - 700 2022

  • Innovative Marketing for Entrepreneurial Success
    SA Juyal, A Nautiyal
    Academy of Marketing Studies Journal 26 (2), 1 - 9 2022

  • An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
    SA Juyal
    International Journal of Online Marketing (IJOM) 8 (1), 55-79 2018

  • Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand
    SA Juyal
    Asian Journal of Research in Marketing 4 (2), 141-150 2015

  • Effect of demographic factors on consumer buying behaviour of durable goods
    SA Juyal
    Indian Journal of Marketing 43 (12), 24-33 2013

  • Emotional intelligence as a measure of an employee's overall effectiveness
    S Barthwal, SA Juyal
    Drishtikon: A Management Journal 3 (2), 140 - 176 2012

  • Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand
    SA Juyal, A Uniyal
    LBS Journal of Management & Research 10 (1), 46-58 2012

  • An empirical study on factors influencing store image, satisfaction and loyalty in department stores
    SA Juyal
     2012

  • Comparative Study on Work Related Stress of Public and Private Sector Bank Employees
    SA Juyal, S Barthwal
    JIMQUEST – Journal of Management and Technology 7 (1), 51 - 57 2011

  • Consumer complaint attitude towards durables: A study of consumers in Uttrakhand
    SA Juyal, A Uniyal
    LBS Journal of Management & Research 8 (2), 66-76 2010

  • Role of females in family buying decision-making—A study among females in Uttrakhand
    SA Juyal, MP Singh
    Vision 13 (4), 15-23 2009

  • THE BRANDING OR CHHOKRA
    A Paninchukunnath
    Vision 13 (3), 69 2009

  • Impact of Employer Branding Strategies on Employer Attractiveness – A Study of Management Student’s Perception towards the Insurance Sector.
    SA Juyal, S Uniyal
    Prajnan - Journal of Social and Management Sciences 38 (4), 15 - 25 2009

MOST CITED SCHOLAR PUBLICATIONS

  • Emotional intelligence as a measure of an employee's overall effectiveness
    S Barthwal, SA Juyal
    Drishtikon: A Management Journal 3 (2), 140 - 176 2012
    Citations: 26

  • Role of females in family buying decision-making—A study among females in Uttrakhand
    SA Juyal, MP Singh
    Vision 13 (4), 15-23 2009
    Citations: 26

  • Effect of demographic factors on consumer buying behaviour of durable goods
    SA Juyal
    Indian Journal of Marketing 43 (12), 24-33 2013
    Citations: 23

  • An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
    SA Juyal
    International Journal of Online Marketing (IJOM) 8 (1), 55-79 2018
    Citations: 7

  • Influence of medical practitioners’ attitude on the prescription Behaviour for generic medicines
    S Madan, SA Juyal
    Journal of Health Management 26 (1), 154-163 2024
    Citations: 2

  • Innovative Marketing for Entrepreneurial Success
    SA Juyal, A Nautiyal
    Academy of Marketing Studies Journal 26 (2), 1 - 9 2022
    Citations: 2

  • Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand
    SA Juyal
    Asian Journal of Research in Marketing 4 (2), 141-150 2015
    Citations: 2

  • Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand
    SA Juyal, A Uniyal
    LBS Journal of Management & Research 10 (1), 46-58 2012
    Citations: 2

  • An empirical study on factors influencing store image, satisfaction and loyalty in department stores
    SA Juyal
     2012
    Citations: 2

  • Marketing Strategies for Pharmaceutical Industry
    A Nautiyal, SA Juyal
    Scandinavian Journal of Information Systems 34 (2), 3-38 2022
    Citations: 1