Dr. G. SOMASEKHAR

@mits.ac.in

Associate Professor & Faculty of Operations and Marketing
Madanapalle Institute of Technology & Science, Madanapalle

Dr. G. SOMASEKHAR


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https://researchid.co/somasekhar

RESEARCH INTERESTS

Retailing
Services Marketing
Consumer Behavior
3

Scopus Publications

23

Scholar Citations

3

Scholar h-index

Scopus Publications

  • Bibliometric Content Analysis on Blockchain and Artificial Intelligence Integration in Business
    Manoj Govindaraj, B. Latha Lavanya, L. Sudha, G. Somasekhar, Jenifer Lawrence, G. Chandramowleeswaran
    Indian Journal of Information Sources and Services, 2025
    The market is experiencing substantial shifts because of two crucial Fourth Industrial Revolution innovations, AI and blockchain. Customers stand to benefit from blockchain technologies powered by AI because these advanced systems provide new ways to build business models as digitization advances. Research studies about blockchain and AI integration continue to appear; however, the essential business value of such integration remains vague to many. This research strives to identify multiple vertical business aspects where integrated AI and blockchain solutions bring benefits and uses, yet no studies exist to address this shortage. The study determines significant works about this subject through bibliometric analysis, which considers publication frequency, citation data, and network-based intellectual influence. The research discovered four main theme clusters in its content analysis of the subject matter that focus on supply chains, secure transactions, healthcare provisions, finance, and accounting applications. The research identifies ten business applications that could profit from applying these techniques according to its final point.
  • Shopper segmentation using multivariate risk analysis for innovative marketing strategies
    G. Somasekhar, K. Srinivasa Krishna, Ashok Kumar Reddy, T. Kishore Kumar, G. Somasekhar
    International Journal of Asian Business and Information Management, 2021
    Shopper buying behaviour is essential for the retailers to segment the shoppers in accordance to their disruptive attitude and perception for better innovative strategies which may lead to higher profits. The major purpose of this study to categorize the shoppers into distinct groups based on their risk-based perception for the organized retail outlets in Bangladesh. Seven hundred eighty-five respondents were responding on 21 variables related to store which influence their buying behaviour. In the present study, the shoppers were classified into three segments such as value seekers and disruptive to please shoppers, quality and style-driven shoppers, sensory-driven, and not interested shoppers by using innovative k-means cluster analysis. The results of the study help to retailers in understanding the various disruptive segments of shoppers in relation to their importance for store attributes affected by their demographic characteristics and guide the retailers to take necessary actions regard redesign of retail mix to provide innovative value to the shoppers.
  • Predication of shoppers’ perceptual differences in traditional retail stores: An application of discriminant analysis
    International Journal of Mechanical Engineering and Technology, 2018

RECENT SCHOLAR PUBLICATIONS

  • Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies
    G Somasekhar, KS Krishna, AK Reddy, TK Kumar
    International Journal of Asian Business and Information Management (IJABIM … , 2021
    2021.0
    Citations: 2
  • Predication of shoppers’ perceptual differences in traditional retail stores: An application of discriminant analysis
    G Somasekhar, SA Basha, V Rangarajan
    International Journal of Mechanical Engineering and Technology 9 (10), 1326-1335 , 2018
    2018.0
    Citations: 3
  • Key Retail Store Attributes Determining Shoppers’ Perception and Satisfaction: An Empirical Study of Organised Retail Stores Located in Tirupati, AP.
    G Somasekhar
    RESEARCH REVIEW International Journal of Multidisciplinary, 54-61 , 2018
    2018.0
    Citations: 3
  • Exploring Store Attributes Choice Among Shoppers in Supermarkets: An Application Of Discriminant Analysis
    G SOMASEKHAR, S Ahamed Basha, K Srinivas Krishna
    International Journal of Pure and Applied Mathematics 119 (10), 581-594 , 2018
    2018.0
  • Factors Influencing on Buying Behaviour of Softdrink Products- A Percptual Study
    G Somasekhar, TK Kumar
    International Journal of Latest Engineering Research and Applications 2 (12 … , 2017
    2017.0
    Citations: 7
  • Retail Service Quality and Its Effect on Shopper Satisfaction: A Study of Supermarket Vs Hypermarket
    G Somasekhar, M Suresh Babu
    International Journal of Business Intelligence & Innovation 2 (2), 60-68 , 2015
    2015.0
  • Transnational entrepreneurs: Understanding Shopping Behaviour for Better Marketing Strategies
    G Somasekhar, S Saleem, R Madhu
    TECONFERENCE, 159-172 , 2015
    2015.0
  • Efficiency and Performance of Manufacturing Sector in India: An Application of Data Envelopment Analysis
    S Saleem, MS Reddy, G Somasekhar
    Indian Institute of Management, Ahmedabad , 2015
    2015.0
    Citations: 1
  • Factors Affecting the Competitveness of Unorganised Retail Outlets in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, PMS Babu, S Shaik, R Madhu
    Indore Management Journal 7 (2), 1-13 , 2015
    2015.0
    Citations: 1
  • Efficiency and Performance of Manufacturing Sector in India: An Application of Data Envelopment Analysis
    S Shaik, MS Reddy, G Somasekhar
    2015.0
  • Emerging Trends of Organised Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, M Suresh Babu
    Golden Research Thoughts Journal 4 (5), 1-7 , 2014
    2014.0
  • Shopper Buying Behaviour towards Unorganised Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, M Suresh Babu
    Indian Streams Research Journal 4 (5), 1-7 , 2014
    2014.0
  • SHOPPER'S PREFERENCES AND PROBLEMS: A STUDY OF UNORGANISED & ORGANISED RETAIL OUTLETS IN CHITTOOR DISTRICT OF ANDHRA PRADESH
    G Somasekhar, S Saleem
    International Journal of Retailing & Rural Business Perspectives 3 (4), 1358 , 2014
    2014.0
    Citations: 5
  • GREEN BANKING A ROAD MAP TOWARDS GROWTH AND SUSTAINABLE DEVELOPEMENT WITH SPECIAL REFERENCE TO RAYALASEEMA REGION
    YR KUMARI, KVG DEVI, G SOMASEKHAR
  • Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar
    Archers & Elevators Publishing House , 0
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Factors Influencing on Buying Behaviour of Softdrink Products- A Percptual Study
    G Somasekhar, TK Kumar
    International Journal of Latest Engineering Research and Applications 2 (12 … , 2017
    2017.0
    Citations: 7
  • SHOPPER'S PREFERENCES AND PROBLEMS: A STUDY OF UNORGANISED & ORGANISED RETAIL OUTLETS IN CHITTOOR DISTRICT OF ANDHRA PRADESH
    G Somasekhar, S Saleem
    International Journal of Retailing & Rural Business Perspectives 3 (4), 1358 , 2014
    2014.0
    Citations: 5
  • Predication of shoppers’ perceptual differences in traditional retail stores: An application of discriminant analysis
    G Somasekhar, SA Basha, V Rangarajan
    International Journal of Mechanical Engineering and Technology 9 (10), 1326-1335 , 2018
    2018.0
    Citations: 3
  • Key Retail Store Attributes Determining Shoppers’ Perception and Satisfaction: An Empirical Study of Organised Retail Stores Located in Tirupati, AP.
    G Somasekhar
    RESEARCH REVIEW International Journal of Multidisciplinary, 54-61 , 2018
    2018.0
    Citations: 3
  • Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies
    G Somasekhar, KS Krishna, AK Reddy, TK Kumar
    International Journal of Asian Business and Information Management (IJABIM … , 2021
    2021.0
    Citations: 2
  • Efficiency and Performance of Manufacturing Sector in India: An Application of Data Envelopment Analysis
    S Saleem, MS Reddy, G Somasekhar
    Indian Institute of Management, Ahmedabad , 2015
    2015.0
    Citations: 1
  • Factors Affecting the Competitveness of Unorganised Retail Outlets in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, PMS Babu, S Shaik, R Madhu
    Indore Management Journal 7 (2), 1-13 , 2015
    2015.0
    Citations: 1
  • Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar
    Archers & Elevators Publishing House , 0
    Citations: 1
  • Exploring Store Attributes Choice Among Shoppers in Supermarkets: An Application Of Discriminant Analysis
    G SOMASEKHAR, S Ahamed Basha, K Srinivas Krishna
    International Journal of Pure and Applied Mathematics 119 (10), 581-594 , 2018
    2018.0
  • Retail Service Quality and Its Effect on Shopper Satisfaction: A Study of Supermarket Vs Hypermarket
    G Somasekhar, M Suresh Babu
    International Journal of Business Intelligence & Innovation 2 (2), 60-68 , 2015
    2015.0
  • Transnational entrepreneurs: Understanding Shopping Behaviour for Better Marketing Strategies
    G Somasekhar, S Saleem, R Madhu
    TECONFERENCE, 159-172 , 2015
    2015.0
  • Efficiency and Performance of Manufacturing Sector in India: An Application of Data Envelopment Analysis
    S Shaik, MS Reddy, G Somasekhar
    2015.0
  • Emerging Trends of Organised Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, M Suresh Babu
    Golden Research Thoughts Journal 4 (5), 1-7 , 2014
    2014.0
  • Shopper Buying Behaviour towards Unorganised Retailing in Rayalaseema Region of Andhra Pradesh
    G Somasekhar, M Suresh Babu
    Indian Streams Research Journal 4 (5), 1-7 , 2014
    2014.0
  • GREEN BANKING A ROAD MAP TOWARDS GROWTH AND SUSTAINABLE DEVELOPEMENT WITH SPECIAL REFERENCE TO RAYALASEEMA REGION
    YR KUMARI, KVG DEVI, G SOMASEKHAR