Sony N

Scopus Publications

Turbo-Marketing Strategies and Its Impact on Consumer Behavior: A Mediated Role of Trust and Urgency
Reenu Mohan, Neerupa Chauhan, R. Leelavathi, N. Sony
Studies in Systems Decision and Control, 2026
Enhancing Brand Loyalty by Harnessing Subconscious Influence with Neuro Marketing—A Study with Reference to Coimbatore City
P. Swathi, Geethu Anna Mathew, N. Sony, Roshen Therese Sebastian, Bijin Philip
Studies in Systems Decision and Control, 2026
A Bibliometric Analysis on Exploring the Emerging Trends and Influence of Green Finance in India Using Bibliometrix
Neerupa Chauhan, Nidhi Raj Gupta, Annie Stephen, N. Sony
Studies in Systems Decision and Control, 2025
Impact of Corporate Social Responsibility Investment on Financial Performance of Selected Alcohol Companies in India
J. Jacintha, Cherian Thomas, N. Sony, N. Vedashree
Studies in Systems Decision and Control, 2025
AI-Driven Customer Relationship Management (CRM): A Review of Implementation Strategies
R. Leelavathi, Bijin Philip, R. Madhusudhanan, N. Sony, K. P. Jaheer Mukthar
Studies in Systems Decision and Control, 2024
Chatbot Adoption and Impact Analysis Using TAM
S. Vidhya, P. Rohan Joseph, Jayaram Kanzal, D. Ravindran, N. Sony, et al.
Lecture Notes in Networks and Systems, 2024