Palaniappan Sellappan

@sibmnagpur.edu.in

Assistant Professor (Senior Grade)
Symbiosis Institute of Business Management, Nagpur

Palaniappan Sellappan


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https://researchid.co/spalaniappan

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Strategy and Management, General Business, Management and Accounting, Social Sciences
14

Scopus Publications

72

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Digital Voices and Authenticity: A Mixed-Method Study of Auto-Tune in Music Production
    Suryansh Shrivastava, Palaniappan Sellappan
    2025 IEEE 3rd Global Conference on Wireless Computing and Networking Gcwcn 2025, 2025
    The rise of Auto-Tune and digital processing in music production has kindled discussion on the authenticity of contemporary music. Musicians around the world are extensively utilizing digital technologies to enhance the vocal accuracy and creativity. This results in better music quality. But its impact on legitimacy and natural talent is debatable. This work tries to track the way in which digital music has modified the way in which music is produced and listened. The work traces the way in which Digital Audio Workstations (DAWs) impact music production, live performance and recordings. It will employ Fast Fourier Transform (FFT) and Signal to Noise (SNR) ratio analysis and gauge the impact of autotunes. This work will also throw light on the emerging perception of authenticity in a digital arena.
  • Adoption of Artificial Intelligence and Its Impact on Decision-Making and Trading Performance Accuracy: Evidence from Finance Solopreneurs
    Prathamesh Veling, Palaniappan Sellappan
    2025 International Conference on Sustainability Innovation and Technology Icsit 2025, 2025
    Artificial Intelligence (AI) is transforming how independent stock market traders make decisions. They can respond more confidently to market changes and conduct data analysis at a quicker pace. In the past, these types of tools were primarily used by large institutions. Many AI tools are now available to assist finance solopreneurs (Traders who operate independently) with their planning and results. This study examines the impact of AI on two key areas: decision-making effectiveness and trading performance accuracy. A total of 220 responses were collected through purposive sampling, focusing on traders familiar with AI applications. The study examines the use of AI across five key functions: signal generation, market pattern recognition, strategy back-testing, trade execution, and sentiment analysis. To evaluate the impact, correlation analysis, ANOVA, and threshold-based segmented regression were implemented. Researchers have found that using AI in small amounts doesn't bring about big gains. However, traders say that once usage exceeds a certain level, they can make decisions more quickly, have greater confidence, earn more money, and execute orders more accurately. The results show that using AI regularly and often leads to measurable gains. But how people use it and how they are trained also play a big part. For AI tools to work effectively, they must be carefully integrated to avoid overuse or reliance on AI.
  • Decentralized Social Trading: A Blockchain Approach for the Indian Market
    Palaniappan Sellappan, Kavitha Shanmugam
    Proceedings of the 6th International Conference on Inventive Research in Computing Applications Icirca 2025, 2025
    Social trading has transformed financial markets by allowing investors to follow and replicate expert traders. In India, social information networks (SINs) and Social Trading Platforms (STPs) like broker-driven platforms, social media groups, and trading forums influence investment decisions. But these centralized systems have security risks, low transparency, and trade manipulation. On the other hand, global blockchain-based STPs, such as eToroX, dYdX, and Melon Protocol, use the technique of decentralization. It is based on smart contracts, and distributed ledger technology (DLT) and ensures secure and automatic trade execution. This paper analyses Indian SINs, STPs and global blockchain-based platforms, highlighting specific features and key differences in security, transparency, and efficiency. The authors suggest a new blockchain-based social trading framework for India. The proposed system encompasses smart contracts for trustless execution, decentralized identity verification, a credible trader reputation system, and SEBI compliance. The framework is aimed at improving market integrity, removing intermediaries, and ensuring a secure, transparent trading environment. The study highlights the advantages and challenges in implementing the proposed system. This work will provide a basis for developing a country-specific, safe, and secure social trading platform for Indian market.
  • Layer-2 Optimized NFT Lending with Risk-Aware Smart Contracts and Interoperable Blockchain Protocols
    Palaniappan Sellappan, Kavitha Shanmugam, Vishnu Periyannan Palaniappan
    2025 World Conference on Cutting Edge Science and Technology Wccest 2025, 2025
    The rise of non-fungible tokens (NFTs) has moved beyond digital art into decentralized finance (DeFi) for loans. NFTs are now commonly used as collateral in many decentralized lending platforms in DeFi. The paper evaluates three lending protocols: NFTfi, Arcade, and BendDAO in detail. These platforms show different methods for risk mitigation, liquidation, and borrower-lender interactions. This paper suggests a detailed risk assessment framework for NFT collateral in DeFi lending platforms. It highlights NFT illiquidity, high volatility, valuation uncertainty, and protocol design problems. The use of Layer -2 blockchain based lending model results in reduced gas fees and supports scalability. It is specifically optimized for networks like Polygon that offer higher throughput and lower operational costs. Layer-2 deployment facilitates faster processing speeds and significantly reduces transaction fees for users. The framework integrates interoperable blockchain protocols that support seamless NFT collateral migration across chains. This cross-chain operability increases platform liquidity and lending flexibility for decentralized finance participants. Dynamic, risk-aware smart contracts modify lending terms in real time using asset volatility indicators. They assess borrower risk profiles with on-chain data to maintain adaptive, secure lending conditions. Monte Carlo simulation is used to estimate default risks and delays in NFT liquidation. This simulation helps understand results when the market conditions keep changing. Findings say lending platforms need dynamic risk settings and strong pricing oracles for safety. Smart, borrower behavior-based lending strategies are also needed for steady growth in NFT backed DeFi lending. This paper also provides insights into use of advance techniques beyond smart contracts to enhance the system. This research gives useful ideas to DeFi developers, investors, and regulators handling NFT collateral. It helps people understand NFT lending risks better and enable us to design stronger lending systems.
  • Blockchain-Cloud Integration for Cross-Border Invoice Factoring: A Secure and Scalable Framework for Sustainable Trade Finance
    Palaniappan Sellappan, Kavitha Shanmugam, Varun Sarda, Vijay Arpudaraj Antonyaj
    2025 IEEE International Conference on Distributed Ledger Technologies Icdlt 2025, 2025
    Cross-border trade finance supports liquidity and global supply chain growth, especially for small and medium enterprises (SMEs). Traditional documentation and invoice factoring systems face delays, huge documentation, fraud risks, poor interoperability, and limited transparency which results in unsustainable action. Blockchain-based trade finance improves immutability, decentralized validation, and automation through smart contracts. However, it suffers from scalability limitations, fragmented data management, and regulatory integration issues. Academic literature lacks a unified framework combining blockchain and cloud to address these operational gaps. This study fills the gap by evaluating traditional, blockchain, and hybrid models in trade finance systems. The paper reviews major use cases to understand realworld blockchain implementations in trade finance. These include HSBC and ING's blockchain letter of credit, and Bank of Canada's Project Jasper. UBS's blockchain payment initiative is also analyzed for its real-time settlement and auditability benefits. The study compares traditional and blockchain systems across speed, security, transparency, and integration parameters. It identifies that blockchain alone is insufficient due to its lack of scalability and limited system compatibility. To address this, the paper proposes a Blockchain-Cloud Integrated Trade Finance (TF) Framework. This includes hybrid data storage, Application Programming Interface (API) compliance, digital identity verification, and stakeholder dashboards. Using a design science approach, the framework improves auditability, transparency, and regulatory alignment. Findings benefit regulators, banks, and FinTech's. The framework not only enhances efficiency and compliance but also contributes to sustainable trade finance
  • PREDICTION OF CRASHES IN MOEX RUSSIAN INDEX USING LOG-PERIODICITY
    Journal of Theoretical and Applied Information Technology, 2025
  • Does ESG Influence Corporate Financial Performance? Exploration in BRICS Countries Through Cross- Lagged Panel Analyses
    Kavitha Shanmugam, Palaniappan Sellappan
    Implementing Esg Frameworks Through Capacity Building and Skill Development, 2024
    Globally, the essentials of adhering to ESG (Environmental, Social, and Governance) frameworks has grown manifold across sectors and regions due to their multifaceted impact on businesses, investors, and society at large. In recent times the alignment between ESG and Corporate Financial performance (CFP) is gaining significant interest. The influence of the relationship between ESG factors and CFP differs depending on the specific characteristics of nations and their institutional frameworks. The primary objective of this study is to examine the reciprocal causality and autoregression (AR) impacts between ESG performance and the financial performance of BRICS firms through the analysis of data utilizing a five-wave cross-lagged panel structural equation modelling approach. The overall and individual ESG scores of BRICS listed companies from the Refinitiv Eikon database between 2018 and 2022 has been used. The results of research are beneficial for a variety of stakeholders including investors and policymakers.
  • Demystifying the essentials of entrepreneurial orientation and competence for small retailers: evidence from India
    Palaniappan Sellappan, Kavitha Shanmugam
    Journal of Entrepreneurship in Emerging Economies, 2024
    Purpose Environmental dynamics affect all sectors, and retailing is no exception. Scholarships reveal that, in such turbulent times, entrepreneurial characteristics are essential for business. In academic research, entrepreneurial characteristics like entrepreneurial orientation (EO) and entrepreneurial competence (EC) are seldom evaluated for retailers. This study aims to decode the impact of small retailers’ EO and EC on firm business performance (BP). It also traces the mediation effect of EC in the relationship between EO and BP. Design/methodology/approach The study executed among 740 small retailers is a pioneering work to trace EO’s efficacy via EC on the retailer’s BP. The present research is a primal work in the Indian context. This work redesigns the EC scale to suit the retail context and evaluate its mediation role in the EO and BP relationship. Findings Examining the mediation model through structural equation modelling (SEM) adds empirical evidence to entrepreneurial value creation (EVC) theory and throws light on the indispensable qualities required for small business retailers. The outcomes of the SEM model portray that there is an association between the EO, EC and BP. Research limitations/implications This study, though carried out methodically, it is constrained by the ensuing intricacies. The investigation was limited to the small- and medium-retailers engaged in retailing with a floor space from 500 to 5,000 square feet. All three constructs used in the study are measured using the self-reported perceptual scale, which infuses the subjectivity in the data. Exploring the EO and EC of widely dispersed retailers, examining the entrepreneurial character of large-format independent retailers and evaluating financial performance measures through retailers will add value to the study in future. Originality/value The study verified the central role of EC in the intangible resource-reward relationship. Among the five pillars of EVC theory, the role of intention and external finance are not considered in this work. The present work explored the EO and EC of existing retailers, and hence intention is excluded. The study concentrates on small retailers, and the role of external financing is not explored. Mishra and Zachary (2014b) opined that the EVC process should be studied in different context and listed out several prepositions. Considering the role of intention and external financing and studying several prepositions spelt out in the theory in varying contexts will throw more lights on the EVC process.
  • The Role of Artificial Intelligence in Cost Reduction of Marketing Agencies
    Prathamesh Veling, Palaniappan Sellappan
    2024 2nd Dmiher International Conference on Artificial Intelligence in Healthcare Education and Industry Idicaiei 2024, 2024
    Artificial Intelligence (AI) plays a significant role in optimizing operations, increasing productivity, building more efficiency, and reducing costs across all business verticals of every industry. AI is an essential driver in the field of marketing, fueling creativity and innovations by Automating repetitive tasks, enhanced targeting, personalizing communication, optimizing advertising spending, predictive analytics, Customer Support, and much more. This paper investigates the role of AI in reducing costs for marketing agencies, explicitly focusing on AI tools in content creation, content management, and video editing. Also, AI-powered video editing applications speed up the overall editing process, decreasing reliance on costly software and skilled personnel. Towards the end, the study highlights the practical implications of how marketing agencies can leverage AI tools to develop a more robust and profitable business model that is dynamic to suit the current technology age and drives stability for sustainable growth.
  • A Study on the Role of Non-Fungible Tokens (NFTS) in Expanding the Intellectual Property (IP) Market
    Vishnu Periyannan Palaniappan, Palaniappan Sellappan, Kavitha Shanmugam
    2nd International Conference on Intelligent Cyber Physical Systems and Internet of Things Icoici 2024 Proceedings, 2024
    In the recent times, non-fungible tokens (NFT's) attracted greater attention as an innovative blockchain based business service. This research study is intended to provide a comprehensive analysis of this new business service and tries to portray its impact on Intellectual Property Rights (IPRs). Through a study of different cases, technical implementations and market dynamics, this research study explores the potential revolution of NFTs in digital ownership provenance tracking and decentralized trading. Also, this study analyzes whether NFT is scalable and the challenges and opportunities lie in each of these directions. This study is based on the analysis of published literature and empirical evidence, and provide a more systematic understanding and forecast of the present NFTs. It concludes that NFTs will not only continue to grow but will also have a significant impact on all traditional IPR based business ranging from auction houses to online gaming companies.
  • Decoding The Financial Dynamics of Indian Gaming Industry
    Anshika Bhatia, Palaniappan Sellappan, Kavitha Shanmugam, Varun Sarda
    2nd IEEE International Conference on Advances in Information Technology Icait 2024 Proceedings, 2024
  • The Role of Blockchain in Decentralized Finance
    Ayan Sarkar, Palaniappan Sellappan, Varun Sarda, Kavitha Shanmugham
    2024 3rd International Conference on Artificial Intelligence for Internet of Things Aiiot 2024, 2024
  • Beyond GDP - Rethinking the ways to measure growth using Sustainable Economic Development Assessment Index and Human Development Index
    Varun Sarda, Yamini Karmarkar, Neha Lakhotia, Palaniappan Sellappan, Amit Dixit, Kapil Shrimal, Jaikishan Sahu, Bindiya Goyal
    2024 3rd International Conference on Artificial Intelligence for Internet of Things Aiiot 2024, 2024
  • Delineating entrepreneurial orientation efficacy on retailer’s business performance
    Palaniappan Sellappan, Kavitha Shanmugam
    Management Decision, 2020

RECENT SCHOLAR PUBLICATIONS

  • Adoption of Artificial Intelligence and Its Impact on Decision-Making and Trading Performance Accuracy: Evidence from Finance Solopreneurs
    P Veling, P Sellappan
    2025 International Conference on Sustainability, Innovation & Technology … , 2025
    2025
  • The role of formal credit institutions in fostering agricultural growth in India : A state-wise analysis
    P Sellappan, J Kanoujiya, J Gupta
    Journal of Information and Optimization Sciences 46 (8), 2757-2775 , 2025
    2025
  • Impact of credit on agricultural growth : Evidences from the States of India
    NS Barwar, P Sellappan, J Kanoujiya, J Gupta
    Journal of Information and Optimization Sciences 46 (8), 2707–2718, , 2025
    2025
  • Equity research analysis on automobile sector of India
    A Patil, S Palaniappan
    Journal of Information and Optimization Sciences 46 (8), 2545–2564 , 2025
    2025
  • Digital Voices and Authenticity: A Mixed-Method Study of Auto-Tune in Music Production
    S Shrivastava, P Sellappan
    2025 IEEE 3rd Global Conference on Wireless Computing and Networking (GCWCN … , 2025
    2025
  • PREDICTION OF CRASHES IN MOEX RUSSIAN INDEX USING LOG-PERIODICITY
    A HAVELIWALA, S SUNIL, P SELLAPPAN, R MAHADEVA, V SARDA
    Journal of Theoretical and Applied Information Technology 103 (21) , 2025
    2025
  • Blockchain–Cloud Integration for Cross-Border Invoice Factoring: A Secure and Scalable Framework for Sustainable Trade Finance
    P Sellappan, K Shanmugam, V Sarda, VA Antonyaj
    2025 IEEE International Conference on Distributed Ledger Technologies (ICDLT … , 2025
    2025
  • Layer-2 Optimized NFT Lending with Risk-Aware Smart Contracts and Interoperable Blockchain Protocols
    P Sellappan, K Shanmugam, VP Palaniappan
    2025 World Conference on Cutting-Edge Science and Technology (WCCEST), 1-8 , 2025
    2025
  • Decentralized Social Trading: A Blockchain Approach for the Indian Market
    P Sellappan, K Shanmugam
    2025 6th International Conference on Inventive Research in Computing … , 2025
    2025
  • Does ESG Influence Corporate Financial Performance?: Exploration in BRICS Countries Through Cross-Lagged Panel Analyses
    K Shanmugam, P Sellappan
    Implementing ESG Frameworks Through Capacity Building and Skill Development … , 2025
    2025
  • The Role of Artificial Intelligence in Cost Reduction of Marketing Agencies
    P Veling, P Sellappan
    2024 2nd DMIHER International Conference on Artificial Intelligence in … , 2024
    2024
    Citations: 2
  • Demystifying the essentials of entrepreneurial orientation and competence for small retailers: evidence from India
    P Sellappan, K Shanmugam
    Journal of Entrepreneurship in Emerging Economies 16 (6), 1500-1532 , 2024
    2024
    Citations: 6
  • A Study on the Role of Non-Fungible Tokens (NFTS) in Expanding the Intellectual Property (IP) Market
    VP Palaniappan, P Sellappan, K Shanmugam
    2024 Second International Conference on Intelligent Cyber Physical Systems … , 2024
    2024
    Citations: 3
  • Decoding the financial dynamics of indian gaming industry
    A Bhatia, P Sellappan, K Shanmugam, V Sarda
    2024 Second International Conference on Advances in Information Technology … , 2024
    2024
    Citations: 1
  • The role of blockchain in decentralized finance
    A Sarkar, P Sellappan, V Sarda, K Shanmugham
    2024 3rd International Conference on Artificial Intelligence For Internet of … , 2024
    2024
    Citations: 5
  • Beyond GDP–rethinking the ways to measure growth using sustainable economic development assessment index and human development index
    V Sarda, Y Karmarkar, N Lakhotia, P Sellappan, A Dixit, K Shrimal, J Sahu, ...
    2024 3rd International Conference on Artificial Intelligence For Internet of … , 2024
    2024
    Citations: 1
  • Catering to caterers: expectations and satisfaction of restaurant partners from food online order and delivery (food) operator
    P Sellappan, K Shanmugam
    International Journal of Management 11 (12) , 2020
    2020
    Citations: 14
  • Delineating entrepreneurial orientation efficacy on retailer’s business performance
    P Sellappan, K Shanmugam
    Management Decision , 2020
    2020
    Citations: 40
  • Diagnosis of entrepreneurial competency of selected retailers in Chennai
    S Palaniappan, K Shanmugam
    Journal of Management Research and Analysis 5 (4), 436 - 441 , 2018
    2018
  • THE ENTREPRENEURIAL RETAILERS: CASE STUDIES
    S Palaniappan, K Shanmugam
    Samzodhana – Journal of Management Research 7 (2), 64 - 75 , 2016
    2016

MOST CITED SCHOLAR PUBLICATIONS

  • Delineating entrepreneurial orientation efficacy on retailer’s business performance
    P Sellappan, K Shanmugam
    Management Decision , 2020
    2020
    Citations: 40
  • Catering to caterers: expectations and satisfaction of restaurant partners from food online order and delivery (food) operator
    P Sellappan, K Shanmugam
    International Journal of Management 11 (12) , 2020
    2020
    Citations: 14
  • Demystifying the essentials of entrepreneurial orientation and competence for small retailers: evidence from India
    P Sellappan, K Shanmugam
    Journal of Entrepreneurship in Emerging Economies 16 (6), 1500-1532 , 2024
    2024
    Citations: 6
  • The role of blockchain in decentralized finance
    A Sarkar, P Sellappan, V Sarda, K Shanmugham
    2024 3rd International Conference on Artificial Intelligence For Internet of … , 2024
    2024
    Citations: 5
  • A Study on the Role of Non-Fungible Tokens (NFTS) in Expanding the Intellectual Property (IP) Market
    VP Palaniappan, P Sellappan, K Shanmugam
    2024 Second International Conference on Intelligent Cyber Physical Systems … , 2024
    2024
    Citations: 3
  • The Role of Artificial Intelligence in Cost Reduction of Marketing Agencies
    P Veling, P Sellappan
    2024 2nd DMIHER International Conference on Artificial Intelligence in … , 2024
    2024
    Citations: 2
  • Decoding the financial dynamics of indian gaming industry
    A Bhatia, P Sellappan, K Shanmugam, V Sarda
    2024 Second International Conference on Advances in Information Technology … , 2024
    2024
    Citations: 1
  • Beyond GDP–rethinking the ways to measure growth using sustainable economic development assessment index and human development index
    V Sarda, Y Karmarkar, N Lakhotia, P Sellappan, A Dixit, K Shrimal, J Sahu, ...
    2024 3rd International Conference on Artificial Intelligence For Internet of … , 2024
    2024
    Citations: 1
  • Adoption of Artificial Intelligence and Its Impact on Decision-Making and Trading Performance Accuracy: Evidence from Finance Solopreneurs
    P Veling, P Sellappan
    2025 International Conference on Sustainability, Innovation & Technology … , 2025
    2025
  • The role of formal credit institutions in fostering agricultural growth in India : A state-wise analysis
    P Sellappan, J Kanoujiya, J Gupta
    Journal of Information and Optimization Sciences 46 (8), 2757-2775 , 2025
    2025
  • Impact of credit on agricultural growth : Evidences from the States of India
    NS Barwar, P Sellappan, J Kanoujiya, J Gupta
    Journal of Information and Optimization Sciences 46 (8), 2707–2718, , 2025
    2025
  • Equity research analysis on automobile sector of India
    A Patil, S Palaniappan
    Journal of Information and Optimization Sciences 46 (8), 2545–2564 , 2025
    2025
  • Digital Voices and Authenticity: A Mixed-Method Study of Auto-Tune in Music Production
    S Shrivastava, P Sellappan
    2025 IEEE 3rd Global Conference on Wireless Computing and Networking (GCWCN … , 2025
    2025
  • PREDICTION OF CRASHES IN MOEX RUSSIAN INDEX USING LOG-PERIODICITY
    A HAVELIWALA, S SUNIL, P SELLAPPAN, R MAHADEVA, V SARDA
    Journal of Theoretical and Applied Information Technology 103 (21) , 2025
    2025
  • Blockchain–Cloud Integration for Cross-Border Invoice Factoring: A Secure and Scalable Framework for Sustainable Trade Finance
    P Sellappan, K Shanmugam, V Sarda, VA Antonyaj
    2025 IEEE International Conference on Distributed Ledger Technologies (ICDLT … , 2025
    2025
  • Layer-2 Optimized NFT Lending with Risk-Aware Smart Contracts and Interoperable Blockchain Protocols
    P Sellappan, K Shanmugam, VP Palaniappan
    2025 World Conference on Cutting-Edge Science and Technology (WCCEST), 1-8 , 2025
    2025
  • Decentralized Social Trading: A Blockchain Approach for the Indian Market
    P Sellappan, K Shanmugam
    2025 6th International Conference on Inventive Research in Computing … , 2025
    2025
  • Does ESG Influence Corporate Financial Performance?: Exploration in BRICS Countries Through Cross-Lagged Panel Analyses
    K Shanmugam, P Sellappan
    Implementing ESG Frameworks Through Capacity Building and Skill Development … , 2025
    2025
  • Diagnosis of entrepreneurial competency of selected retailers in Chennai
    S Palaniappan, K Shanmugam
    Journal of Management Research and Analysis 5 (4), 436 - 441 , 2018
    2018
  • THE ENTREPRENEURIAL RETAILERS: CASE STUDIES
    S Palaniappan, K Shanmugam
    Samzodhana – Journal of Management Research 7 (2), 64 - 75 , 2016
    2016