Blooming social impact: Growing Appalachian Botanical Company’s resource partnerships in a rural ecosystem Stephanie E. Raible Case Journal, 2025 Research methodology This case is based on primary and secondary data collection. ABCo’s Founder, Jocelyn Sheppard, sat down with the author for a 75-min recorded interview in July 2022, and she provided follow-up information via email. Interview data was supplemented with secondary data from publicly available sources to fill in portions on the founder, the company’s history and its location; and triangulate the collected interview data (Creswell and Poth, 2018). There are no conflicts of interest that the author needs to disclose related to the founder or company. The case was piloted at one institution in the Fall 2022, Spring 2023 and Fall 2023 semesters, with 59 undergraduates in an in-person social entrepreneurship course and 165 undergraduates and 33 graduate students in an online asynchronous social entrepreneurship course. All students worked through the case in groups, and as a requirement of their corresponding assignment submission, they provided feedback that was de-identified. In total, 60 groups reported their feedback, which was considered during the subsequent drafts of the case and instructors’ manual IM. According to the anonymized feedback, the protagonist, product line, desired social impact and experienced challenges of ABCo were all said to be interesting, approachable and relatable for students, and the case piqued the interest of students coming from different majors (e.g. business, environmental issues, human services and criminal justice). Students from rural areas, or those who have family in rural areas, felt the case was particularly interesting; a handful of the students in the asynchronous online class who were unfamiliar with such settings suggested providing students with some additional contextualization of rural environments, either through class discussion with other students who had experience in those environments or additional media or text-based supports. Further adjustments also included removing a reading and a corresponding question and revising elements within the Teaching Approaches section of the IM to support the additions they suggested within the feedback (i.e. spending time to define and walk through the provided model and highlight the differences of rural entrepreneurship and entrepreneurship in the rural as a class before engaging in the related write-ups for that question). Case overview/synopsis Jocelyn Sheppard, Founder of Appalachian Botanical Company (“ABCo”), had built her company not just on a vision of revitalizing reclaimed coal mine land through planting and producing products with lavender, but also to have a social impact on the rural town of Ashford and its greater region of Boone County in West Virginia, USA. While she understood that hiring workers in need of a second chance would present its challenges, she was shocked by the depth of social need her new employees presented, which contributed to many employees’ disruptive behaviors and turnover. To approach the problem at hand, Sheppard needed to reflect on the resources around her, namely, other entities and organizations who might be able to support her efforts to improve how ABCo delivers on its social mission and, thus, helps to improve the local community and its economy. The case draws upon literature and models within rural entrepreneurship and community development to have students advise Sheppard on what she should do next to improve the social outcomes for ABCo and its employees. Complexity academic level This case is geared for both upper-level undergraduate and graduate courses in entrepreneurship, including in social, environmental and rural entrepreneurship courses and course modules. The case introduces students to a social enterprise struggling to get its footing in a rural context. The case would be suitable for both introductory and advanced courses, especially when placemaking/place-based entrepreneurship or ecosystem building are discussed.
Stakeholder power play: Delta Airlines, voter rights and Georgia Senate Bill 202 Stephanie Raible, Olugbenga Adeyinka, Sarah Holtzen, Megan Douglas Case Journal, 2022 Theoretical basis This case addresses stakeholder theory by asking students to consider the various entities that have a vested interest in Delta’s response to the passage of the Senate Bill (SB) 202. Stakeholder theory holds that businesses are responsible to broader constituents in society and not only to stockholders/shareholders or owners. This perspective suggests that businesses do not exist to maximize profit alone but also to enhance society in their day-to-day decisions. To this end, stakeholders are defined as entities that affect or are affected by an organization’s decisions. Stakeholder theory is based on three arguments: descriptive, instrumental and normative arguments. Research methodology The information presented in the case was sourced from secondary sources, including both company and media publications. Several media sources from a breadth of political orientations were used to capture the complexity of the issue and the decision at hand. The case development and premise started at the Eastern Academy of Management 2021 Annual Conference Case Hackathon. The case was piloted by eight students (seven undergraduates, one graduate student) in two different courses at two institutions. The student feedback helped to highlight where clarifications were needed within the case and resulted in modifications to the exhibits, appendices and discussion questions. Case overview/synopsis On March 26, 2021, the media was buzzing about the passage of the Georgia SB 202, which included voting regulations perceived to negatively target black voters. As the head of the state’s largest employer, Delta Airlines’ Chief Executive Officer Edward Bastian found himself at the center of a heated political issue. While Delta had initially shown support for the bill, the rise in opposing voices and pressure to boycott Delta presented increasing pressure to think about its various stakeholders and potentially reevaluate the company’s handling of the situation. Should Bastiasn stay consistent with Delta’s initial support of SB 202, speak out to oppose it or remain silent? Complexity academic level Undergraduate students within business ethics or business in society courses are the best audiences for the case. The case may also be used in courses that have a portion of their content on business ethics or business in society; these related courses with subsections, modules or themes in this area may include corporate strategy, social responsibility and political activism.
Social entrepreneurship: A practice-based approach to social innovation Social Entrepreneurship A Practice Based Approach to Social Innovation, 2022
The relatable entrepreneur: Combating stereotypes in entrepreneurship education Stephanie E Raible, Karen Williams-Middleton Industry and Higher Education, 2021 Despite an estimated 582 million entrepreneurs globally, stereotypes plague the social cognitive concept of “the entrepreneur,” shaping assumptions of what entrepreneurship is while being far from representative of possible entrepreneurial identities. “Heroic” stereotypes of entrepreneurs (e.g., Steve Jobs or Elon Musk) stemming from the popular media shape the assumptions of students entering entrepreneurship classrooms. These stereotypes are strong and limiting, framing entrepreneurship as attainable only through exceptional skill and talent, and are often characterized by exclusively masculine qualities. Involving identity work in entrepreneurship education can expose the limitations that stereotypes impose on students aspiring to be entrepreneurs and introduce more heterogeneity. The use of narrative cases allows educators to facilitate a threefold approach: (1) raising awareness of stereotypes, (2) creating a structure for more realistic examples and socialization through narrative comparisons and (3) teaching students the basics of identity management for sustaining their entrepreneurial careers. The approach encourages direct conversations about what is—and who can become—an entrepreneur and reveals the limiting beliefs that students may bring with them into the classroom. Such discussion informs the educator on how to foster students’ entrepreneurial identity and empower their identity management.
Developing global perspectives, responsibility, and partnerships through videoconferencing Stephanie E. Raible, Wayne Jacoby Cutting Edge Technologies in Higher Education, 2013 The chapter presents findings from five qualitative reports from educators within the compulsory education sector who have partnered with a United Nations-recognized, nongovernmental organization (NGO), Global Education Motivators (GEM), in order to either introduce or expand curricular support for their students or to engage in professional dialogue with fellow educators facilitated through international videoconferencing programs. Through a long-standing collaboration between these educators, GEM has jointly developed programming which educates students on the United Nations and global issues including sustainability, human rights, child labor, poverty, and peace and conflict studies. Using an email-based survey questionnaire, the reported cases aim to explore the educators’ motivations to introduce and expand their students’ global engagement through the media of videoconferencing. The chapter highlights the potential outcomes of international videoconferencing for educators as a classroom tool or a professional development resource, as well as detailing a case study of an NGO–college partnership in which the NGO provides expertise, student internships, and noncredit professional development opportunities to its campus community and beyond.
The status of equity for hispanics in public higher education in Florida and Texas Laura W. Perna, Chunyan Li, Erin Walsh, Stephanie Raible Journal of Hispanic Higher Education, 2010 This article uses descriptive analyses of data from the Integrated Postsecondary Education Data System to examine the status of equity for Hispanic students in public higher education institutions in Florida and Texas. The analyses show substantial inequities for Hispanics in enrollment, full-time faculty, and executive, administrative, and managerial staff. In both Texas and Florida, the greatest gaps in equity for Hispanics occur for full-time faculty and at the public flagship institutions.
RECENT SCHOLAR PUBLICATIONS
Leading Social Innovation Through Business and Cross-Sectoral Collaboration SE Raible, F Aragon-Guiller The Palgrave Encyclopedia of Leadership and Organizational Change, 1-3 , 2026 2026
Unlearning Cynicism: Rewriting Futures in Sustainability Education F Aragon-Guiller, S Raible Tidsskrift for Social Innovation & Transformativ Entreprenørskabsdidaktik … , 2026 2026
Pedagogy for Hopeful Futures: Reimagining Social Innovation and Entrepreneurship Education S Raible, J Pattermann-Gunsch, J Vögele, D Wieser Tidsskrift for Social Innovation & Transformativ Entreprenørskabsdidaktik … , 2026 2026
From exclusion to empowerment: Organisational cases of disability-inclusive employment in Thailand SE Raible, T Bualar, LT Eisenman Development in Practice , 2026 2026
Unleashing the impact potential of early-career researchers: Recognizing the value of micro-level impact T Miedtank, SE Raible, M & Wierenga Journal of Management Studies , 2025 2025
Blooming social impact: Growing Appalachian Botanical Company’s resource partnerships in a rural ecosystem SE Raible The CASE Journal, doi: 10.1108/TCJ-08-2023-0180 , 2025 2025
Taking the Leap: Teaching and Facilitating Action-Based Entrepreneurship Education: Practical Challenges for a Research Agenda S Raible, KW Middleton DIANA, Stockholm , 2024 2024
Scaling social ventures M Ballesteros-Sola, SE Raible The De Gruyter Handbook of Social Entrepreneurship, doi: 10.1515 … , 2024 2024 Citations: 2
Aisle: A Canadian B Corp pivots to scale its impact M Ballesteros-Sola, K Myrah, K Rempel, S Raible SAGE Publications: SAGE Business Cases Originals , 2024 2024
What’s in a name? Women’s use of professional titles of entrepreneurial role. S Raible, KW Middleton, S Jones Ewing Marion Kauffman Foundation Colloquium on Transitional Entrepreneurship … , 2023 2023
Universal ethics A Raible, S., & Perry Ethical leadership: A primer 2, 102–123 , 2023 2023
Same grand challenge, different tensions: Competing impact logics in a CSSP SE Raible, T Miedtank Academy of Management Proceedings 2023 (1), 10920 , 2023 2023
Stakeholder power play: Delta Airlines, voter rights and Georgia Senate Bill 202 S Raible, O Adeyinka, S Holtzen, M Douglas The CASE Journal 18 (3), 463-483 , 2022 2022
Social entrepreneurship: A practice-based approach to social innovation JH Kucher, SE Raible Edward Elgar Publishing , 2022 2022 Citations: 11
Saskia Bruysten: Advocacy, perseverance, and vision for social business during challenging times SE Raible Women Community Leaders and Their Impact as Global Changemakers, 86-93 , 2022 2022
The relatable entrepreneur: Combating stereotypes in entrepreneurship education S Raible, K Williams Middleton Industry and Higher Education , 2021 2021 Citations: 38
Breaking down entrepreneurial stereotypes: Exposing students' assumptions of what it means to be an entrepreneur S Raible, KW Middleton, M Lundqvist USA Small Business and Entrepreneurship (USASBE), New Orleans, Louisiana , 2020 2020
Entrepreneurial prototypes: Identity construction in entrepreneurship education S Raible, K Williams Middleton ECSB Entrepreneurship Education Conference, Gothenburg , 2019 2019
Exploring professional identity transition: A narrative research study of new entrepreneurs SE Raible Northeastern University , 2018 2018 Citations: 1
Universal Ethics SE Raible Ethical Leadership: A Primer, 104-127 , 2018 2018
MOST CITED SCHOLAR PUBLICATIONS
The status of equity for Hispanics in public higher education in Florida and Texas LW Perna, C Li, E Walsh, S Raible Journal of Hispanic Higher Education 9 (2), 145-166 , 2010 2010 Citations: 66
The relatable entrepreneur: Combating stereotypes in entrepreneurship education S Raible, K Williams Middleton Industry and Higher Education , 2021 2021 Citations: 38
Social entrepreneurship: A practice-based approach to social innovation JH Kucher, SE Raible Edward Elgar Publishing , 2022 2022 Citations: 11
Entrepreneurship ecosystems: a comparison of the United States and Germany SE Raible Bosch working paper, No. XXXII. Gerlingen , 2016 2016 Citations: 5
Scaling social ventures M Ballesteros-Sola, SE Raible The De Gruyter Handbook of Social Entrepreneurship, doi: 10.1515 … , 2024 2024 Citations: 2
Developing global perspectives, responsibility, and partnerships through videoconferencing SE Raible, W Jacoby 2013 Citations: 2
Exploring professional identity transition: A narrative research study of new entrepreneurs SE Raible Northeastern University , 2018 2018 Citations: 1
Leading Social Innovation Through Business and Cross-Sectoral Collaboration SE Raible, F Aragon-Guiller The Palgrave Encyclopedia of Leadership and Organizational Change, 1-3 , 2026 2026
Unlearning Cynicism: Rewriting Futures in Sustainability Education F Aragon-Guiller, S Raible Tidsskrift for Social Innovation & Transformativ Entreprenørskabsdidaktik … , 2026 2026
Pedagogy for Hopeful Futures: Reimagining Social Innovation and Entrepreneurship Education S Raible, J Pattermann-Gunsch, J Vögele, D Wieser Tidsskrift for Social Innovation & Transformativ Entreprenørskabsdidaktik … , 2026 2026
From exclusion to empowerment: Organisational cases of disability-inclusive employment in Thailand SE Raible, T Bualar, LT Eisenman Development in Practice , 2026 2026
Unleashing the impact potential of early-career researchers: Recognizing the value of micro-level impact T Miedtank, SE Raible, M & Wierenga Journal of Management Studies , 2025 2025
Blooming social impact: Growing Appalachian Botanical Company’s resource partnerships in a rural ecosystem SE Raible The CASE Journal, doi: 10.1108/TCJ-08-2023-0180 , 2025 2025
Taking the Leap: Teaching and Facilitating Action-Based Entrepreneurship Education: Practical Challenges for a Research Agenda S Raible, KW Middleton DIANA, Stockholm , 2024 2024
Aisle: A Canadian B Corp pivots to scale its impact M Ballesteros-Sola, K Myrah, K Rempel, S Raible SAGE Publications: SAGE Business Cases Originals , 2024 2024
What’s in a name? Women’s use of professional titles of entrepreneurial role. S Raible, KW Middleton, S Jones Ewing Marion Kauffman Foundation Colloquium on Transitional Entrepreneurship … , 2023 2023
Universal ethics A Raible, S., & Perry Ethical leadership: A primer 2, 102–123 , 2023 2023
Same grand challenge, different tensions: Competing impact logics in a CSSP SE Raible, T Miedtank Academy of Management Proceedings 2023 (1), 10920 , 2023 2023
Stakeholder power play: Delta Airlines, voter rights and Georgia Senate Bill 202 S Raible, O Adeyinka, S Holtzen, M Douglas The CASE Journal 18 (3), 463-483 , 2022 2022
Saskia Bruysten: Advocacy, perseverance, and vision for social business during challenging times SE Raible Women Community Leaders and Their Impact as Global Changemakers, 86-93 , 2022 2022