Management of Technology and Innovation, Marketing
23
Scopus Publications
1373
Scholar Citations
16
Scholar h-index
24
Scholar i10-index
Scopus Publications
Examining and validating the potential factors of knowledge management in Indian IT industries N.A. Sreekumar, Smruti Rekha Behera, Rohita Kumar Mishra International Journal of Process Management and Benchmarking, 2026 Effective knowledge management has become essential for organisational success in the dynamic information technology (IT) landscape. This study tries to confirm the elements that, contribute to effective knowledge management practices. A structured survey questionnaire was administered to a diverse sample of Indian IT professionals, ranging from software developers to project managers, to capture their insights into knowledge management practices in their respective organisations. A total of 343 responses were collected of which 320 responses complete in all forms were used for the study. The study uses factor analysis to identify the important dimensions of knowledge management from Indian IT professionals' perspective. The study identifies three dimensions of knowledge management which influences the KM practices in the Indian IT sector. The factors identified are knowledge creation, knowledge sharing and knowledge storage. Confirmatory factor analysis (CFA) method is used to verify the factor structure of a set of observed variables.
Selection of project manager in a large-scale enterprise: an analytical hierarchy process approach N.A. Sreekumar, Smruti Rekha Behera International Journal of Applied Management Science, 2025 The success of large-scale businesses depends on choosing a qualified project manager. The paper identifies the important aspects and criteria that influence this process and provides a systematic framework for selection of suitable project manager. The Analytical Hierarchy Process (AHP), a multi-criteria decision-making process, was used as the research technique. Project managers working on ongoing projects across the country provided the data for this study. A total of 36 responses, complete in all forms is used for the study. The literature review shows that a project manager shall have three essential skills viz. technical skills, organisational skills and behavioural skills. The analysis shows that out of these skills, the technical skill is most important for success of a project manager followed by organisational skill and behavioural skill. The weights of skill set are combined with the competency of each project manager applicant to select the best suited project manager.
Impact of mergers and acquisitions on shareholder wealth in indian banks: A data envelopment analysis approach Trilochan Jena, Pradipta Kumar Sanyal, ‑ Sreekumar Data Envelopment Analysis Dea Methods for Maximizing Efficiency, 2024 In today's changing business environment characterized by complexity and volatility, the Indian banking sector is witnessing tough competition from national and multinational players. In this study, the authors studied the Indian bank mergers between 2006 and 2018 to measure the impact of mergers and acquisitions (M&A) on efficiency in financial performance. A sample of four Indian banks—State Bank of India, Bank of Baroda, HDFC Bank, and Kotak Mahindra Bank—was selected based on market capitalization. This chapter evaluated five years of pre- and post-merger financial efficiency to measure the impact of M&A on efficiency in financial performance. The authors considered seven critical variables impacting the performance of Indian banks for the study. The non-parametric technique data envelopment analysis (DEA) is used for efficiency measurement over the period. The study shows that mergers and acquisitions positively impact the enhancement of financial efficiency.
Application of fog computing in the retail industry for transition to retail 4.0: An overview Sreekumar, Swati Das, Rema Gopalan, Bikash Ranjan Debata Multi Disciplinary Applications of Fog Computing Responsiveness in Real Time, 2023 Retail industry plays an important role in global economic scenario and contributes around 27 percent of world economy. The use of information technology enhances customer self-awareness, and it is a proven fact that consumers who enjoy their shopping experience end up buying more and more things. Retail is one of the sectors that has seen significant change since the introduction of Industry 4.0 technologies like cloud computing, IoT, fog computing, artificial intelligence, etc. This change can be seen in supermarkets like Amazon Go store, Alibaba Hema store, IKEA, and many more. The study focuses on various technological advancement including application of fog computing for giving the Indian retail industry a competitive advantage. The study also observes that store organizations that emphasize store design and adoption of technological innovations to simplify the purchasing process have been very successful in creating loyal customers for their stores.
Efficiency Measurement in B2B Digital Marketing: a DEA Approach Scms Journal of Indian Management, 2023
An integrated approach using interpretive structural modeling and quality function deployment for improving Indian retail service quality Sreekumar, Rema Gopalan, Biswajit Satpathy International Journal of Business Analytics, 2019 This article attempts to develop a model by integrating interpretive structural modeling (ISM) and quality function deployment (QFD) methodology by establishing the relationship between the Indian retail service quality dimensions and service quality enablers. The integrated approach is employed to translate customers' requirements/needs into specific service design factors/requirements in the Indian retail context. The retail service quality dimensions are identified using factor analysis and are considered as the customer demands in QFD process. Thirteen retail enablers were identified through an extensive literature survey and expert opinions. The enablers identified for the study were treated as design requirement for employing quality function deployment (QFD) in order to prioritize the design requirements. The results found showed that retail enablers ‘Image of the Store' and ‘Value Conscious Consumers' can be emphasized more in a priority basis by the Indian retailers followed by retail enablers ‘Location of store' and ‘Globalization/Competition'.
Evaluating retail store image - an empirical study in India Santosh Kumar Biswal, N.A. Sreekumar, Arun Kumar Panda International Journal of Business Excellence, 2016 Retail industry in India is pivotal for its economy contributing around 20% to the country's gross domestic product. The competition is retaining and attracting new customers to the store. There are many tangible and intangible factors influencing the success of a store. Store image, which is formed by the stake holders encompassing all the components of retail mix play an important role in store success. The research is carried out in seven major cities in the eastern part of India. A structured questionnaire containing 32 items was developed based on literature review. A total of 552 usable responses were collected across different demographic profile for the study. The paper identifies eight factors influencing the store image viz. store reputation, physical characteristics, customer service, convenience, product reliability, supporting facilities, services, and pricing policy. It is found in the study, supporting facility has more influence on overall image of the store, followed by product reliability and services. It is also observed that pricing policy of the store has least impact on store image. In the emerging economic scenario Indian retailers shall be more scientific in their approach and give right importance to the parameters influencing their bottom line.
Evaluating the Indian retail service quality enablers using interpretive structural modelling Rema Gopalan, N.A. Sreekumar, Biswajit Satpathy International Journal of Business Performance Management, 2016 Indian retail as one of the major sub-sectors in services industry is going through a transition phase. In such context, the proposed research aims to provide a comprehensive framework for the various important retail enablers in India. A combined approach of interpretive structural modelling and fuzzy MICMAC is adopted to identify and classify the key enabling factors based on their direct and indirect relationship. Based upon the literature survey and expert opinion 13 key enabling factors have been identified. Thirteen identified factors are government policies/regulations, supply chain, management commitment, location of store, image of the store, consumer culture, availability of skilled manpower, technology adoption, globalisation/competition, product localisation, real estate/infrastructure, workforce management and value conscious consumers. The MICMAC analysis reveals that four of these factors can be classified as independent, three factors as linkage and six factors are classified as dependent. However no factor is classified as autonomous. The fuzzy MICMAC shows that four factors can be classified as independent, nine factors as linkage and no factor is classified as autonomous and dependent. Based on this classification companies can devise marketing strategies across the retail value chain to become successful.
Evaluation of retail service quality – A fuzzy AHP approach Rema Gopalan, Sreekumar ., Biswajit Satpathy Benchmarking, 2015 Purpose– With the growing importance of service quality in Indian retail, it becomes critical for the retailers to identify the appropriate dimensions for their retail stores. In the process of evaluating service quality the decision maker is often faced with ambiguities due to the imprecise information gained from the respondents. The purpose of this paper is to present an integrated fuzzy (fuzzy analytic hierarchy process (FAHP) approach to help the decision makers/retailers in practicing and judging the priorities of service quality strategies and accordingly benchmarking retail stores in Indian retail environment.Design/methodology/approach– The study incorporated the five basic dimensions of Retail Service Quality Scale proposed by Dabholkaret al.(1996) and the FAHP approach to three leading apparel retail stores of a major city (Rourkela) of Orissa (an Indian state located in eastern part of the country) to determine the weights of criteria and sub-criteria of retail service quality.Findings– The study identified that the dimensions, namely, personal interaction, physical aspects, reliability and policy are perceived as important by the Indian consumers. Merchandise and the store’s willingness to handle returns and exchanges emerge as the most influencing variable affecting the overall service quality of the store.Research limitations/implications– The study was restricted to a major city of Orissa and to three apparel stores. The results obtained may not be extrapolated to the country as a whole. The authors believe that the integrated approach of FAHP could be used by a variety of service industries to evaluate the service quality. The study did not investigate switching behavior among the respondents as they had been visiting all the three apparel stores during the preceding months.Practical implications– The integrated approach of FAHP makes an empirical contribution to the service quality and retail marketing literature by overcoming the uncertainty of concepts those are associated with human beings’ subjective judgments.Social implications– The retailer can improve the quality of service provided by them based on the parameters important in Indian context, which will lead to higher customer satisfaction.Originality/value– This paper can help the retail service providers to identify which of the retail service quality dimensions requires much attention to create sustainable competitive advantage.
Comparative analysis of B-school rankings and an alternative ranking method International Journal of Operations and Quantitative Management, 2007
RECENT SCHOLAR PUBLICATIONS
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Diabetes Prediction: A Comparison Between Generalized Linear Model and Machine Learning Sreekumar, S Das, BR Debata, R Gopalan, S Khan Computational Intelligence in Healthcare Informatics, 57-73 , 2024 2024
Skilling the Workforce for Industry 4.0 RKM Smruti Rekha Behera, Sree Kumar Reskilling the Workforce for Technological Advancement , 2024 2024 Citations: 3
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Application of Fog Computing in the Retail Industry for Transition to Retail 4.0: An Overview BRD Sreekumar, Swati Das, Rema Gopalan Multi-Disciplinary Applications of Fog Computing: Responsiveness in Real-Time , 2023 2023
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An Integrated Approach Using Interpretive Structural Modeling and Quality Function Deployment for Improving Indian Retail Service Quality Sreekumar, G Rema, B Satpathy International Journal of Business Analytics (IJBAN) 6 (2), 1-22 , 2019 2019 Citations: 4
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Special issue on International Journal of Resaerch and Development-A Management Review AP Subrat Pattnayak, Sreekumar IRD India , 2016 2016
STATUS OF MICROINSURANCE IN INDIA-A REVIEW Sreekumar, Padmalochan Mahanta, Gitanjali Panda International Education & Research Journal 2 (12) , 2016 2016
Evaluating the Indian retail service quality enablers using interpretive structural modelling BS Sreekumar, Rema Gopalan International Journal of Business Performance Management 17 (4) , 2016 2016 Citations: 2
Interrelations of service quality and service loyalty dimensions in medical tourism BR Debata, B Patnaik, SS Mahapatra, K Sree Benchmarking: An International Journal , 2015 2015
Indian retail service quality evaluation a structural equation modeling approach Sreekumar, Satpathy B., Gopalan R Economic Challenger 66 (17), 37-44 , 2015 2015
Evaluation of Retail Service Quality- A Fuzzy AHP approach Rema Gopalan, Sreekumar and Biswajit Satpathy Benchmarking: an International Journal 22 (6), 1058-1080 , 2015 2015 Citations: 49
Service Quality of Indian Banks: A Fuzzy Inference System Approach SMSSM Sreekumar Asian Academy of Management Journal 20 (2), 59–80 , 2015 2015 Citations: 8
Interrelations of service quality and service loyalty dimensions in medical tourism: a structural equation modelling approach S BRDebata, B Patnaik, SS Mahapatra Benchmarking: An International Journal 22 (1), 18-55 , 2015 2015 Citations: 130
Assessment of Technical Efficiency of Indian B-Schools G Patel 2014
Efficiency measurement in medical tourism: a DEA approach S BR Debata, B Patnaik, SS Mahapatra International Journal of Process Management and Benchmarking 5 (1), 90-112 , 2014 2014 Citations: 13
Assessment of Technical Efficiency of Indian B-Schools: A Comparison between the Cross S Patel, Gokulananda Advances in Secure Computing, Internet Services, and Applications, 128 , 2013 2013
MOST CITED SCHOLAR PUBLICATIONS
Service quality evaluation in internet banking: an empirical study in India MS Khan, S Mahapatra, Siba Sankar International Journal of Indian Culture and Business Management 2 (1), 30-46 , 2008 2008 Citations: 463
Interrelations of service quality and service loyalty dimensions in medical tourism: a structural equation modelling approach S BRDebata, B Patnaik, SS Mahapatra Benchmarking: An International Journal 22 (1), 18-55 , 2015 2015 Citations: 130
Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness S RK Panda Journal of International Food & Agribusiness Marketing 24 (3) , 2012 2012 Citations: 121
Evaluating medical tourism enablers with interpretive structural modeling B Ranjan Debata, K Sree, B Patnaik, S Sankar Mahapatra Benchmarking: An International Journal 20 (6), 716-743 , 2013 2013 Citations: 116
Performance modeling of Indian business schools: a DEA-neural network approach SSM Sreekumar Benchmarking: An International Journal 18 (2), 221 - 239 , 2011 2011 Citations: 81
Evaluation of Retail Service Quality- A Fuzzy AHP approach Rema Gopalan, Sreekumar and Biswajit Satpathy Benchmarking: an International Journal 22 (6), 1058-1080 , 2015 2015 Citations: 49
Service quality evaluation of technical institutions using data envelopment analysis MS Khan, SS Mahapatra International Journal of Productivity and Quality Management 3 (1), 127-143 , 2008 2008 Citations: 48
An integrated approach for service quality improvement in medical tourism: an Indian perspective S BR Debata, B Patnaik, SS Mahapatra International Journal of Services and Operations Management 13 (1), 119-145 , 2012 2012 Citations: 40
A fuzzy multi-criteria decision making approach for supplier selection in supply chain management SSM Sreekumar African journal of business management 3 (4), 168 , 2009 2009 Citations: 40
Attribute selection in marketing: A rough set approach S Mahapatra, SS Mahapatra IIMB Management Review 22 (1-2), 16-24 , 2010 2010 Citations: 33
Prioritizing issues in agribusiness using ridit analysis: An Indian perspective S RK Panda World Journal of Agricultural Sciences 8 (1), 80-88 , 2012 2012 Citations: 23
Factors Influencing Purchase of ‘NANO’ the Innovative Car from India-An Empirical Study KPSS Debata, B. R. Asian Journal of Business Management 2 (3), 48-56. , 2010 2010 Citations: 22
Development of an instrument for measuring service quality of medical tourism in India S BR Debata, B Patnaik, SS Mahapatra International Journal of Indian Culture and Business Management 4 (6), 589-608 , 2011 2011 Citations: 19
Development of an instrument for measuring service quality of medical tourism in India S BR Debata, B Patnaik, SS Mahapatra International Journal of Indian Culture and Business Management 4 (6), 589-608 , 2011 2011 Citations: 19
Supplier selection in supply chain management: a fuzzy multi-criteria decision-making approach Sreekumar, SS Mahapatra International Journal of Services and Operations Management 8 (1), 108-126 , 2011 2011 Citations: 18
Fundamental Approach to Discrete Mathematics DP Acharjya, Sreekumar New Age International (P) Ltd. , 2009 2009 Citations: 18
Evaluating retail store image – an empirical study in India AKP Santosh Kumar Biswal, Sreekumar Int. J. Business Excellence 9 (1), 68-91 , 2016 2016 Citations: 16
Analyzing the Factors Influencing Store Image from Customer’s Perspective-An Empirical Study in India SAKP Santosh Kumar Biswal Asian Journal of Business Management Studies 2 (3), 144-154 , 2011 2011 Citations: 14
Efficiency measurement in medical tourism: a DEA approach S BR Debata, B Patnaik, SS Mahapatra International Journal of Process Management and Benchmarking 5 (1), 90-112 , 2014 2014 Citations: 13
Efficiency measurement amongst medical tourism service providers in India S BR Debata, B Patnaik, SS Mahapatra International Journal for Responsible Tourism 2 (1), 24 , 2013 2013 Citations: 13
