Dr. Sudip Basu

Dr. Sudip Basu has been Awarded Ph.D. Degree in Management from Department of Business Administration, Vidyasagar University, NAAC “A” Accredited, West Midnapur, West Bengal in 2022, MBA in Marketing & Finance (Both Major) specialization from the T. John Institute of Management & Science, Bangalore AICTE Approved, NAAC “A” Accredited under Bangalore University in 2012, BBA in Sales & Marketing specialization from Banwarilal Bhalotia College, Asansol NAAC “A” Accredited under The University of Burdwan in 2010. Currently he is Assistant Professor in Management Studies Department, Asansol Engineering College (JIS Group), Asansol from January, 2022 onwards (NBA Accredited), West Bengal, India. He is having more than 10 years of academic experience. His research areas include Stress Management, Credit Risk Management, Consumer Behaviour, Digital Marketing, Social Marketing and Advertising and Sales. He is the Author of a Book “Corporate Strategy” Thakur Publication Pvt. Ltd., Lucknow, India

EDUCATION

Ph.D. (Management), MBA, BBA, DFAS

RECENT SCHOLAR PUBLICATIONS

Tata Motors: Overcoming Challenges through Strategic Transformation – Case Study
S Basu
Contemporary Issues and Challenges in Management in Digital Era 2023



Impact of Pricing Strategy in Marketing in West Bengal: A Study with Special Reference to FMCG Products
S Basu
Contemporary Issues and Challenges in Management in Digital Era 2023



Digital Financial Literacy: A Critical Review
S Basu
Contemporary Issues and Challenges in Management in Digital Era 2023



The Mediating Role of Investors Awareness and Perception in Relationship between the Antecedents of Mutual Funds Investment Decisions and Market Growth
S Basu
IN Patent App. 202341026277 A 2023



Personalization in Digital Marketing across India – A Literature Review
S Basu
Emerging Issues in Management 2023



Factors Influencing the Consumer Buying Behaviour in Pharmaceutical Industry: A Review Based on Global Context
S Basu
Emerging Issues in Management 2023



Customer Satisfaction towards Online Shopping: A Study on Paschim Bardhaman District
S Basu
Contemporary Issues and Challenges in Management in Digital Era 2023



Employee Empowerment and Job Satisfaction in Private-Sector Banks in India: A Meta-Review of the Literature
S Basu
Contemporary Issues and Challenges in Management in Digital Era 2023



Tata Motors: Overcoming Challenges through Strategic Transformation – Case Study
S Basu
Contemporary Issues and Challenges in Management in Digital Era 1, 978 2023



Impact of Pricing Strategy in Marketing in West Bengal: A Study with Special Reference to FMCG Products
S Basu
Contemporary Issues and Challenges in Management in Digital Era 1, 978 2023



Customer Satisfaction towards Online Shopping: A Study on Paschim Bardhaman District
S Basu
Contemporary Issues and Challenges in Management in Digital Era 1, 978 2023



Employee Empowerment and Job Satisfaction in Private-Sector Banks in India: A Meta-Review of the Literature
S Basu
Contemporary Issues and Challenges in Management in Digital Era 1, 978 2023



A Study on How Covid-19 Triggered the E-Commerce in India: A Review of Literature
S Basu
Advances in Business and Management in the VUCA World, 978-1-312-45972-4 2023



A Critical Review on the Effect of Covid-19 on Green Marketing in the FMCG Sector in India
S Basu
Advances in Business and Management in the VUCA World, 978-1-312-45972-4 2023



A Study on Organizational Commitment with Stress in Public and Private Sector Bank Employees in Paschim Bardhaman District
S Basu
Advances in Business and Management in the VUCA World, 978-1-312-45972-4 2023



Personalization in Digital Marketing across India: A Literature Review
S Basu
Calyx Journal of Business Management 3 (1), 43-55 2023



The Mediating Role of Digital Marketing Practices in Relationship between the Standard Marketing Strategies and the Market Growth of Fisheries and Aqua Products in India
S Basu
Journal of Survey and Fisheries Sciences 10 (5), 2292-2300 2023



Fundamentals of Online Marketing
S Basu
978-81-965465-8-8 2023



The Mediating Role of Brand Awareness in Relationship between Social Media Marketing Strategies and Purchase Intention of Consumers using Structural Equation Modeling Algorithm
S Basu
IN Patent App. 202241053270 A 2022



A Study on how Covid-19 triggered the E-Commerce in India: A Review of Literature
S Basu
Advances in Business and Management in the VUCA World 2022

MOST CITED SCHOLAR PUBLICATIONS

A Study on Stress in Public and Private Sector Bank Employees in West Bengal
S Basu
ICMBP - 2019 2019
Citations: ublic and Private Sector Bank Employees in West Bengal



A Study on Stress in Public and Private Sector Bank Employees in West Bengal
S Basu
International Journal of Research and Scientific Innovation 6 (12), 93-97 2019
Citations: 5



A Review of Effect of Social Marketing during COVID - 19 in India
S Basu
Pacific Business Review 14 (5), 96-102 2021
Citations: 2



A Study on Effects of TV Advertising on Children
S Basu
International Journal of Research and Scientific Innovation 5 (7), 93-96 2018
Citations: 2



The Mediating Role of Digital Marketing Practices in Relationship between the Standard Marketing Strategies and the Market Growth of Fisheries and Aqua Products in India
S Basu
Journal of Survey and Fisheries Sciences 10 (5), 2292-2300 2023
Citations: 1



A Study on Credit Risk Management Practices in Indian Banks
S Basu, A Satsangi
IOSR Journal of Business and Management 21, 01-03 2019
Citations: 1

Publications

1. “A Review on Effect of Social Marketing during COVID – 19 in India”, Pacific Business Review (International), Web of Science Indexed (ESCI), , Issue – 5, pp 96-102, ISSN 0974 – 438X, November 2021.

2. “A Critical Review on Digital Marketing Strategies During Turbulent Times”, VSRD International Journal of Technical & Non-Technical Research, , pp 29-32, ISSN 2319 - 2216, November 2021.

3. “A Study on Effect of Stress on Work Family Conflict in Public and Private Sector Bank Employees in West Bengal”, Wesleyan Journal of Research (UGC Care Journal), , , pp 9-20, ISSN 0975 - 1386, July 2020.

4. “A Comparative Study on Stress in Public and Private Sector Bank Employees in West Bengal”, CLIO – Annual Interdisciplinary Journal of History (UGC Care Journal) Special Issue on Interdisciplinary Research in Commerce, IT and Social Sciences, , , pp 256-265, ISSN 0976-075X, June 2020.

5. “A Study on Stress in Public and Private Sector Bank Employees in West Bengal”, International Journal of Research and Scientific Innovation (IJRSI), Vol. 6 issue 12, pp 93-97, ISSN 2321-2705, December 2019.

6. “A Study on Credit Risk Management Practices in Indian , IOSR Journal of Business and Management (IOSR-JBM) UGC approved, Vol. 21, No. 5, May 2019, pp. 01-03, e-ISSN: 2278-487X, p-ISSN: 2319-7668.

7. “A Study on Consumer Behaviour towards Online Shopping in India- A Review of Literature”, Research Directions Journal, UGC approved, Special Issue,

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

1. Patent Published Titled “The Mediating Role of Leadership in Relationship between Human Resource Management Practices and Employee Using Structural Equation Modeling” in Intellectual Property India on 8th July 2022.

2. Patent Published Titled “The Mediating Role of Brand Awareness in Relationship between Social Media Marketing Strategies and Purchase Intention of Consumers using Structural Equation Modeling Algorithm” in Intellectual Property India on 23rd September 2022.

3. Patent Published Titled “The Mediating Role of Investors Awareness and Perceived Risk in Relationship between the Facilitating Factors of Share Market Investment and Share Market Growth” in Intellectual Property India on 7th October 2022.