Sumit Pratap

@iuu.ac

Assistant Professor and School of Hospitality Management
IMS UNISON UNIVERSITY

Sumit Pratap


                        Download Compact PDF  
https://researchid.co/sumitpratap

EDUCATION

Masters Degree in Hotel Management
Masters Degree in Travel & Tourism Management

RESEARCH, TEACHING, or OTHER INTERESTS

Tourism, Leisure and Hospitality Management
1

Scopus Publications

81

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India
    Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy, Sumit Pratap
    Journal of Open Innovation Technology Market and Complexity, 2022
    In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The utilitarian value enhances users’ task performance, whereas the hedonic value is related to pleasure and inner feelings. The present work was undertaken to study the importance of various utilitarian and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent online booking decisions (OBD) for tourist destinations in India. In addition, the study investigates whether the influence of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done through SPSS 23 and AMOS 23. The model was empirically validated based on sample data comprising 338 Indian tourists. The purposive sampling technique was used in the current study, and only those samples who referred to eWOM media for information search were accepted. The findings indicate that utilitarian and hedonic determinants significantly influence tourist decision-making. TripAdvisor was the most popular web portal, followed by other social networking sites among the preferred sources of tourist destination information. The moderating analysis revealed that the impact of eWOM media PU on OBD was higher in males than in females. The study suggests that website designers and administrators design the contents according to the needs identified.

RECENT SCHOLAR PUBLICATIONS

  • MAPPING RESEARCH TRENDS IN INDIAN HOMESTAYS: A BIBLIOMETRIC ANALYSIS (2020-25)
    NU Sumit Pratap
    European Economic Letters (EEL) 15 (1), 3219-3232 , 2025
    2025.0
  • GENDER DISPARITIES IN TOURIST BEHAVIOUR: THE INFLUENCE OF TOURISM PERFORMANCE INDICATORS
    SP Naveen Uniyal
    European Economic Letters 15 (1), 3207-3218 , 2025
    2025.0
  • Generation z tourist and purchase intention for local food: a value-attitude-behaviour approach
    CA Pratap, S., Uniyal, N., Sajwan, D.
    Academy of Marketing Studies Journal 28 (4), 1-18 , 2024
    2024.0
  • Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
    A Tariyal, S Bisht, V Rana, S Roy, S Pratap
    Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 137 , 2022
    2022.0
    Citations: 64
  • A RESEARCH INTO THE INFLUENCES THAT IMPACT MILLENNIAL APPROACH TOWARD ORGANIC FOOD AND MENU CHOICES
    NU Amar Prakash Dabral, Deepak Kaushal, Akash Rawat, Sumit Pratap, Deepika ...
    NeuroQuantology 20 (8), 3590-3599 , 2022
    2022.0
    Citations: 1
  • Robotic in modern-day restaurants and its impact on the dining experience
    A Dabral, A Rawat, S Juyal, S Joshi, S Pratap
    International Journal of Mechanical Engineering 7, 139-148 , 2022
    2022.0
    Citations: 12
  • DEVELOPING UTTARAKHAND'S LOCAL FOOD MARKET: THE PARTICIPATION OF WOMEN FARMERS
    A Chamoli, S Pratap, N Uniyal
    Journal of Contemporary Issues in Business and Government Vol 28 (4) , 2022
    2022.0
  • Current research and trends in cultural tourism: a review
    A Rawat, AP Dabral, S Joshi, S Pratap, N Uniyal
    International Journal of Mechanical Engineering 7, 329-334 , 2022
    2022.0
    Citations: 4
  • UTILITARIAN PERCEPTIONABOUT EWOM PLATFORMS AND CUSTOMERS' PURCHASE DECISION
    A Tariyal, S Bisht, G Chopra, S Pratap, M Sharma
    The Journal of Contemporary Issues in Business and Government 27 (5), 2840-2852 , 2021
    2021.0
  • TOURIST INTENT TOWARDS LOCAL FOOD IN UTTARAKHAND: A SYSTEMATIC REVIEW BASED ON THEORY OF PLANNED BEHAVIOUR.
    A Chamoli, S Pratap

MOST CITED SCHOLAR PUBLICATIONS

  • Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
    A Tariyal, S Bisht, V Rana, S Roy, S Pratap
    Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 137 , 2022
    2022.0
    Citations: 64
  • Robotic in modern-day restaurants and its impact on the dining experience
    A Dabral, A Rawat, S Juyal, S Joshi, S Pratap
    International Journal of Mechanical Engineering 7, 139-148 , 2022
    2022.0
    Citations: 12
  • Current research and trends in cultural tourism: a review
    A Rawat, AP Dabral, S Joshi, S Pratap, N Uniyal
    International Journal of Mechanical Engineering 7, 329-334 , 2022
    2022.0
    Citations: 4
  • A RESEARCH INTO THE INFLUENCES THAT IMPACT MILLENNIAL APPROACH TOWARD ORGANIC FOOD AND MENU CHOICES
    NU Amar Prakash Dabral, Deepak Kaushal, Akash Rawat, Sumit Pratap, Deepika ...
    NeuroQuantology 20 (8), 3590-3599 , 2022
    2022.0
    Citations: 1
  • MAPPING RESEARCH TRENDS IN INDIAN HOMESTAYS: A BIBLIOMETRIC ANALYSIS (2020-25)
    NU Sumit Pratap
    European Economic Letters (EEL) 15 (1), 3219-3232 , 2025
    2025.0
  • GENDER DISPARITIES IN TOURIST BEHAVIOUR: THE INFLUENCE OF TOURISM PERFORMANCE INDICATORS
    SP Naveen Uniyal
    European Economic Letters 15 (1), 3207-3218 , 2025
    2025.0
  • Generation z tourist and purchase intention for local food: a value-attitude-behaviour approach
    CA Pratap, S., Uniyal, N., Sajwan, D.
    Academy of Marketing Studies Journal 28 (4), 1-18 , 2024
    2024.0
  • DEVELOPING UTTARAKHAND'S LOCAL FOOD MARKET: THE PARTICIPATION OF WOMEN FARMERS
    A Chamoli, S Pratap, N Uniyal
    Journal of Contemporary Issues in Business and Government Vol 28 (4) , 2022
    2022.0
  • UTILITARIAN PERCEPTIONABOUT EWOM PLATFORMS AND CUSTOMERS' PURCHASE DECISION
    A Tariyal, S Bisht, G Chopra, S Pratap, M Sharma
    The Journal of Contemporary Issues in Business and Government 27 (5), 2840-2852 , 2021
    2021.0
  • TOURIST INTENT TOWARDS LOCAL FOOD IN UTTARAKHAND: A SYSTEMATIC REVIEW BASED ON THEORY OF PLANNED BEHAVIOUR.
    A Chamoli, S Pratap