Dr.R.Sundari

@dgvaishnavcollege.edu.in

Assistant Professor, Dept. of Commerce
D G Vaishnav College

Dr.R.Sundari


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https://researchid.co/sundaridgv
Dr R. Sundari, Assistant Professor, PG and Research Department of Commerce, Dwaraka Doss Goverdhan Doss Vaishnav College, is a practicing academician with a dual Post Graduate degree of M. Com, with UGC- SLET, MBA with UGC NET and Ph.D, from the University of Madras. She has 20 years of Teaching Experience. A Multifaceted and dynamic person has donned various Positions in the college such as Placement officer, IQAC Coordinator, Staff Council Secretary, Autonomous Examination Valuation Camp Officer….and also deputed by the Management to attend one-month training from the Illinois Institute of Technology, Chicago, USA. Her Passion for research enabled her to organise various conferences, Seminars, and FDP’s and published more than 15 research-based articles and presented 21 papers at National and International Conferences. She is a Vice-Chancellor Nominee as a Member in the Board of studies, Department of Commerce & Management, Tamilnadu Open University & Member in the Board of Studies

EDUCATION

M.Com, SLET, MPhil, MBA., NET, Ph. D

RESEARCH INTERESTS

Commerce & Management
1

Scopus Publications

33

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Impact of fun in the workplace on employee performance (A study with special reference to the perception of employees in the IT/ITES sector in Chennai)
    International Journal of Mechanical and Production Engineering Research and Development, 2018

RECENT SCHOLAR PUBLICATIONS

  • From Coin-Jars to QR Codes: How UPI is rewriting the household budgets of Chennai’s Middle-Class Women
    DRSDS Prathibha
    European Economic Letters I 15 (Issue 3 (2025)), 3966-3975 , 2025
    2025.0
  • MILLETS THE WAY FORWARD- SUSTAINABLE FOOD SUPPLY MEASURE
    DR Sundari
    The Institute of Cost Accountants of India, SIRC, 56-61 , 2023
    2023.0
  • FACTORS INFLUENCING INVESTMENT IN CRYPTOCURRENCY A STUDY WITH SPECIAL REFERENCE TO RISK TAKING ABILITIES AND BEHAVIOURAL INTENTIONS OF INVESTORS
    DR Sundari
    Journal of Management and Entrepreneurship 16 (No.2 (IV)), 211-221 , 2022
    2022.0
  • Successful Women Executives in the Banking Sector-a SCOT Analysis
    R Sundari
    International Journal of Advanced Research in Commerce Management and … , 2021
    2021.0
  • RESEARCHES AND INNOVATIONS IN HUMANITIES, FINANCE, ECONOMICS & SOCIAL SCIENCES
    DR Sundari
    INTERNATIONAL CONFERENCE ON INNOVATIONS AND SUSTAINABLE PRACTICES IN … , 2021
    2021.0
  • Are You Carelessly Impulsive ??? Or Do You Think You Are Hyper Rational??? An Empirical Study On Impulsive Buying Behaviour
    DRSDSP C.S.
    International Journal of Aquatic Science 12 (02), 3141-3153 , 2021
    2021.0
  • FACTORS INFLUENCING GOLD PURCHASING BEHAVIOUR OF SALARIED EMPLOYEES AND THEIR LEVEL OF SATISFACTION
    DR Sundari
    Journal of Education, Rabindra Bharathi University 23 (4), 165-176 , 2021
    2021.0
  • Role of Intermediaries in Investment Decisions of Individual Investors - Structural Equation Model (A Study with special reference to Salaried Class Investors in Chennai City)
    DR Sundari
    Sambodhi , UGC CARE Journal, ISSN : 2249-6661 43 (No.04 (VII)), 12-136. , 2020
    2020.0
  • “Catch Them Young”: Role of Educational Institutions in Community Catch Them Young”: Role of Educational Institutions in Community Catch Them Young”: Role of Educational …
    DR Sundari
    International Journal of Advanced Science and Technology 29 (4), 1273-1286 , 2020
    2020.0
  • “Catch Them Young”: Role of Educational Institutions in Community Development-A Descriptive Study on the Perception of College Students in Chennai
    R Sundari, MS Manoj
    International Journal of Advanced Science and Technology 29 (4), 1273-1286 , 2020
    2020.0
    Citations: 2
  • Workplace Diversity and Its Impact on Performance of Employees
    DR Sundari
    BVIMSR's JOURNAL OF MANAGEMENT RESEARCH I 10 (2), 145-156 , 2018
    2018.0
    Citations: 18
  • Leisure Management Services- A Study to Analyse the Market Potential among the Middle Class Consumers in Chennai
    DR Sundari
    International Journal Of Engineering Research And Development 14 (9), 03-13 , 2018
    2018.0
    Citations: 1
  • Motivation For Employment And Its Impact On Performance (A Study With Special Reference To Teachers Working In Arts And Science Colleges In Chennai)
    DR Sundari
    IOSR Journal of Research & Method in Education (IOSR-JRME) 8 (3), 44-54 , 2018
    2018.0
  • Impact of fun in the workplace on employee performance (A study with special reference to the perception of employees in the IT/ITES sector in Chennai)
    R Sundari, S Vasantha
    International Journal of Mechanical and Production Engineering Research and … , 2018
    2018.0
    Citations: 3
  • Challenges of Working Women in India-An Analytical View.
    R Sundari, PA Sathyanarayana
    SIES Journal of Management 8 (2) , 2012
    2012.0
    Citations: 9
  • Aspirations of the present generation Students-An analytical
    DR Sundari
    ENTREPRENEURSHIP, YOUTH & INCLUSIVE DEVELOPMENT FOR BRAND INDIA , 2011
    2011.0
  • WOMEN EMPLOYMENT IN INDIAN BANKING SECTOR-A TREND ANALYSIS
    MR Sundari
  • Aspirations of the present generation Students-An analytical view
    PA Sathyanarayana, R Sundari
  • “Green Marketing” A strategic Approach to overcome the climate change
    R Sundari

MOST CITED SCHOLAR PUBLICATIONS

  • Workplace Diversity and Its Impact on Performance of Employees
    DR Sundari
    BVIMSR's JOURNAL OF MANAGEMENT RESEARCH I 10 (2), 145-156 , 2018
    2018.0
    Citations: 18
  • Challenges of Working Women in India-An Analytical View.
    R Sundari, PA Sathyanarayana
    SIES Journal of Management 8 (2) , 2012
    2012.0
    Citations: 9
  • Impact of fun in the workplace on employee performance (A study with special reference to the perception of employees in the IT/ITES sector in Chennai)
    R Sundari, S Vasantha
    International Journal of Mechanical and Production Engineering Research and … , 2018
    2018.0
    Citations: 3
  • “Catch Them Young”: Role of Educational Institutions in Community Development-A Descriptive Study on the Perception of College Students in Chennai
    R Sundari, MS Manoj
    International Journal of Advanced Science and Technology 29 (4), 1273-1286 , 2020
    2020.0
    Citations: 2
  • Leisure Management Services- A Study to Analyse the Market Potential among the Middle Class Consumers in Chennai
    DR Sundari
    International Journal Of Engineering Research And Development 14 (9), 03-13 , 2018
    2018.0
    Citations: 1
  • From Coin-Jars to QR Codes: How UPI is rewriting the household budgets of Chennai’s Middle-Class Women
    DRSDS Prathibha
    European Economic Letters I 15 (Issue 3 (2025)), 3966-3975 , 2025
    2025.0
  • MILLETS THE WAY FORWARD- SUSTAINABLE FOOD SUPPLY MEASURE
    DR Sundari
    The Institute of Cost Accountants of India, SIRC, 56-61 , 2023
    2023.0
  • FACTORS INFLUENCING INVESTMENT IN CRYPTOCURRENCY A STUDY WITH SPECIAL REFERENCE TO RISK TAKING ABILITIES AND BEHAVIOURAL INTENTIONS OF INVESTORS
    DR Sundari
    Journal of Management and Entrepreneurship 16 (No.2 (IV)), 211-221 , 2022
    2022.0
  • Successful Women Executives in the Banking Sector-a SCOT Analysis
    R Sundari
    International Journal of Advanced Research in Commerce Management and … , 2021
    2021.0
  • RESEARCHES AND INNOVATIONS IN HUMANITIES, FINANCE, ECONOMICS & SOCIAL SCIENCES
    DR Sundari
    INTERNATIONAL CONFERENCE ON INNOVATIONS AND SUSTAINABLE PRACTICES IN … , 2021
    2021.0
  • Are You Carelessly Impulsive ??? Or Do You Think You Are Hyper Rational??? An Empirical Study On Impulsive Buying Behaviour
    DRSDSP C.S.
    International Journal of Aquatic Science 12 (02), 3141-3153 , 2021
    2021.0
  • FACTORS INFLUENCING GOLD PURCHASING BEHAVIOUR OF SALARIED EMPLOYEES AND THEIR LEVEL OF SATISFACTION
    DR Sundari
    Journal of Education, Rabindra Bharathi University 23 (4), 165-176 , 2021
    2021.0
  • Role of Intermediaries in Investment Decisions of Individual Investors - Structural Equation Model (A Study with special reference to Salaried Class Investors in Chennai City)
    DR Sundari
    Sambodhi , UGC CARE Journal, ISSN : 2249-6661 43 (No.04 (VII)), 12-136. , 2020
    2020.0
  • “Catch Them Young”: Role of Educational Institutions in Community Catch Them Young”: Role of Educational Institutions in Community Catch Them Young”: Role of Educational …
    DR Sundari
    International Journal of Advanced Science and Technology 29 (4), 1273-1286 , 2020
    2020.0
  • Motivation For Employment And Its Impact On Performance (A Study With Special Reference To Teachers Working In Arts And Science Colleges In Chennai)
    DR Sundari
    IOSR Journal of Research & Method in Education (IOSR-JRME) 8 (3), 44-54 , 2018
    2018.0
  • Aspirations of the present generation Students-An analytical
    DR Sundari
    ENTREPRENEURSHIP, YOUTH & INCLUSIVE DEVELOPMENT FOR BRAND INDIA , 2011
    2011.0
  • WOMEN EMPLOYMENT IN INDIAN BANKING SECTOR-A TREND ANALYSIS
    MR Sundari
  • Aspirations of the present generation Students-An analytical view
    PA Sathyanarayana, R Sundari
  • “Green Marketing” A strategic Approach to overcome the climate change
    R Sundari